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Book Description
 
Thinking with Type is the definitive guide to using typography in visual communication. Ellen
Lupton provides clear and focused guidance on how letters, words, and paragraphs should be
aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces
and type families, to kerning and tracking, to using a grid. Visual examples show how to be
inventive within systems of typographic form, including what the rules are, and how to break
them.This revised edition includes forty-eight pages of new content with the latest information on:•
style sheets for print and the web• the use of ornaments and captions• lining and non-lining
numerals• the use of small caps and enlarged capitals• mixing typefaces• font formats and font
licensingPlus, new eye-opening demonstrations of basic typography design with letters, helpful
exercises, and dozens of additional illustrations.Thinking with Type is the typography book for
everyone: designers, writers, editors, students, and anyone else who works with words. If you love
font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how
to use them most effectively.
 
 
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