Uploaded on Jan 22, 2020
Typically, some business owners try to run their businesses entirely on complimentary software that can be downloaded for free. They mostly use open source or free software applications for their business activities, somehow adjusting to the existing features and functionality.
What kind of Software Should Not be Free?
What kind of Software Should Not be Free?
Gary Martin
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Typically, some business owners try to run their businesses entirely
on complimentary software that can be downloaded for free. They
mostly use open source or free software applications for their
business activities, somehow adjusting to the existing features and
functionality. However, it is fine to use open source or free software
to certain business activities but not to the critical aspects that affect
the business bottom-line. For instance, free software can be used for
internal office activities like documentation or email interface but not
to the vital things that affect the business revenues. There are certain
scenarios where using free software need to be avoided.
In Business-to-Business Model
In B2B model, businesses survive only if the results are delivered to
the client. Since it is a competitive market, those who use right
technology to serve client with better results will have long term
business sustainability in the industry. For this, it is important to
streamline the internal process with good software that work with
higher efficiency. Additionally, if businesses have the requirement to
generate reports to the client on any business aspect, the tool used
should be reliable and accurate. In both cases, using free software is
not viable because they have deprived features.
In E-commerce Business
In e-commerce businesses, websites play an integral role from
generating leads to establishing relationship with customers. To
differentiate their business from others, the ecommerce sites need to
provide better user experience by maintaining good site performance.
Even few seconds of website downtime or poor performance of
website can make the customers move away from the website.
Businesses cannot rely on free tools for critical aspects like hosting
and website monitoring as these are the most valuable things for site
functionality. Using a quality service is more viable for such services
because they will have higher features and customization options to
support the site.
When Monetizing Websites
As more and more businesses are going online, the popularity of ads
is also increasing. People are using websites for business purposes as
well as for generating revenues through ads. While searching for
advertising systems, there are many free tools that we come across
for both advertising and publishing. The free tools may not work
efficiently for ad operations because many of them do not support ad
tracking and reporting in one software. If ads are important for the
survival of your business, then a good ad server is essential for
handling multiple tasks and boost advertising activity.
In Internal Business Process
Businesses use many software applications for various internal
business activities. Typically, they automate the repetitive tasks with
custom software to speed up the process and enhance the
productivity. For instance, many businesses use automated tools for
sales, accounting, invoicing and billing process etc. Since these are
the critical things for business, they cannot take chances and use low
quality tools purely because they are free. Using premium software
will not only minimize the chance of happening errors but increase
the business productivity.
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