corona
                     DIGITAL 
MARKETING
V/S
CORONAVIRUS 
SUBMITTED BY : 
HIMANI KATHAL
WHAT IS CORONA?
In December 2019, this virus occurred 
in the illegal wildlife market in Wuhan, 
a city in China. World Health 
Organization has characterized this as 
a pandemic virus and declared its 
name as CORONAVIRUS. The virus is 
named after its shape which comes in 
the surface from the Crown-Like 
Projections.
Coronaviruses are zoonotic in nature, 
which means that the primary hosts of 
this disease are animals and then it 
transmits in humans and infects them 
too. But still, it hasn’t been defined 
yet, that what specific animals it is 
linked too.
TYPES OF CORONAVIRUS
229E HKU1 SARS-
CoV
SARS- NL63
CoV-2
OC43 MERS-
CoV
COVID-
19
AWARENESS
Coronavirus infects different people in different ways like — infected 
people having virus do not show any symptoms and recover without the 
hospital. The period of increasing the coronavirus is between 1 to 14 days.
SYMPTOMS PREVENTIONS
Fever. Avoid sharing personal 
items. 
Disinfect the  common 
Dry areas.
cough. Avoid traveling or moving 
Sore outside places
throat.
Headache. Wash and sanitize your 
hands.
Wear a face mask in public 
Loss of taste or smell. places.
Try to stay at home and 
a runny or congested nose. maintain the distance from 
other peoples.
HOW DIGITAL MARKETING IS 
HELPFUL IN PANDEMIC TIME
In past pandemic 
diseases, the economy is 
getting impacted very 
badly, but with modern 
time and society, this 
impact on the economy 
can be controlled with 
one key benefit that is 
“Internet”, which allows 
many businessmen to 
continue their business 
without opening their 
stores physically. 
Move your brand online and Stay connected to the customers through social 
media platforms and notify them, the company’s value and how your 
company is helping to fight with this pandemic. Focus on building a 
relationship with your customers and take their reviews regarding the 
products and services provided by the company so that you can relook the 
End-to-End sales and services provided to them and can overcome the 
hurdles so that the company can perform in a better manner.
WAYS OF DIGITAL MARKETING
By following these essential tips regarding digital marketing, you can do a 
great start for your digital marketing campaign off and can convert most out 
of the current situation:
PAID SEARCH SOCIAL MEDIA
SEO AND 
CONTENT WEBINARS AND WAYS
MARKETING PODCASTS
The statistics of web usage shown that the browsing of an individual has 
increased the most for their entertainment purpose. The usage of mobile 
phone data and the traffic on popular websites has increased due to the rapid 
spread of the virus across the borders. So social media platforms are highly 
used to stay in touch with loved once and stay connected with the outside 
world. Digital service providers notice quickly the opportunities to deliver the 
proper and meaningful engagements to the peoples in this crisis.