How Search Engine Marketing Is Different from Search Engine Optimization
                     How Search Engine Marketing Is Different from Search Engine Optimization 
SEM or search engine marketing is a procedure that applies some skills to make a website improve its 
visibility on search engine result pages (SERPs). This is usually seen as search advertisements above 
non-paid, and organic results of a keyword search.  Search engine marketing in Singapore and 
elsewhere is a very important part of the overall digital marketing strategy of any business owner. 
Search engine marketing covers many things other than paid ads, but still, it is considered as pay per 
click or PPC marketing. This is a digital marketing model where marketers must pay a certain amount 
of money whenever someone clicks on their ad.  
On the other hand, SEO or search engine optimization simply aims at improving the ranking of your 
website on search engine result pages. It takes the help of free traffic which is also known as organic 
search engine optimization. In this process providing relevant and useful content on your website 
along with blogs and articles is used to improve the search engine ranking of your website. 
If used together and in harmony with each other, SEO and SEM can provide a strong digital marketing 
strategy to the website owner. On one hand, search engine optimization techniques will improve the 
long-term traffic on your website and search engine ads or SEM will improve your visibility on search 
engine pages. 
Search engine marketing in Singapore or elsewhere is a powerful method to reach new audiences and 
provide you with first-time visitors. This process also drives revenue because it ranks your site above 
the organic results on SERPs. The best part is that even if the organic ranking created by SEO fluctuates, 
then with the help of SEM you will still be visible on the top of the page.  
Hence, we can see that there are basic differences between search engine marketing and search 
engine optimization and when used together they can drive more revenue in terms of converted 
internet users.