5 Steps To Successful Video Marketing  
                     5 STEPS TO 
SUCCESSFUL 
VIDEO 
MARKETING
www.indietech.com.au
1. CLIENT PROFILING
Benefit:-
By knowing your market, and more specifically your ideal clients, you will be able to tell 
the story that they want to hear. It's important to know about how your client makes a d
ecision and what exactly they're looking for in their business.
Outcome:-
If you put in the hard yards here, the reality is that you will be able to engage your client
s better and you'll be able to start building a relationship with them. Over time this resea
rch will act as a screening tool for you to determine which leads are qualified and which 
don't necessarily fit into your sales funnel.
2. KNOWING YOUR CLIENT'S 
PROBLEMS
Benefit
Knowing your client's problems intimately allows you to provide them 
with an opportunity to offer a solution. It can also allow you to niche an
d grab that section of the market as your own. By knowing your client's 
problems you can address them directly and focus on the things that act
ually make you money.
Outcome
You're creating marketing that will sell - you know exactly what you can 
do to fix your client's problems. It builds trust and understanding in yo
ur relationship, and the client will view you as bringing value to their bu
siness, boosting their ROI and your income at the same time.
3. CREATING A NEED
Benefit
Often an overlooked step in marketing from a video point of view- but a
n important step is to understand how your clients make their decision
s about their problem. Determining their thought process allows you to 
identify what emotion they purchase on. Knowing what emotion they p
urchase on in crucial because it can fast-track the buildup of trust you h
ave with your client before the purchase.
Outcome
The client feels more comfortable in the lead up to the transaction beca
use you're communicating with them in their language. Harnessing tha
t emotion will lead you to gain better conversion rates.
4. THE OFFERING
Benefit
This is really where the client contact begins - here's where you get to mak
e an impression. You're mostly likely going to offer them something - mos
t businesses list off their products or services - that's what the majority d
o. Clients don't need you to do that though - they're not looking for produ
cts or services, they're looking for a solution to their problem. So use the i
nformation found in Steps 1-3 to construct the message that your clients 
want to hear.
Outcome
Getting the message right in the Offering you have for your clients will pr
ovide you with great lead conversion and in turn generate more profit for 
your business.
5. HANDLING OBJECTIONS
Benefit
This is where reinforcing your message is a key to getting people across the 
line - this is really the point where you need to implement your findings fro
m Creating A Need. People won't remember what you said, they won't rem
ember what you did, but they will remember how you made them feel. Peo
ple just want peace of mind that they're doing the right thing - give it to the
m. It sounds simple but if you can make a person feel secure they're going t
o come back to you and send their friends to your time and time again.
Outcome
Not only can you win clients at this stage, but it's also the tipping point for 
other referrals from that client - make them secure in their decision makin
g, and your income will be boosted.
Thank You
Contact us
Address: Level 9, 330 Collins Street Melbourne 
VIC 3000 Australia
Phone : +613 8676 0762
Email:   [email protected]
Website : http://www.indietech.com.au