How to Analyze Data (1)
                     How to Analyze Data?
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What is Data Analysis?
Data analysis is identifying trends, patterns, and correlations in vast amounts of raw 
data to make data-informed decisions. These procedures employ well-known 
statistical analysis approaches, such as clustering and regression, and apply them to 
larger datasets with the assistance of modern tools.
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How to Analyze Data?
Generally, there are two main approaches to data analysis:
• Data analysis in qualitative research
• Data analysis in quantitative research 
1. Data analysis in qualitative research
Quality information consists of name, location, tweet, mail, yes-no type, etc. Data 
analysis and research in subjective information perform slightly better than numerical 
information because extracting knowledge from such jumbled data is a complicated 
process; it is typically used for experimental research and data analysis. Some of the 
most common qualitative approaches are as follows:
• Content analysis is used to analyze behavioral and verbal data.
• The narrative analysis deals with data collected through interviews, journals, and 
surveys.
• Grounded Theory is a method of constructing causal explanations for a current event 
by examining and extrapolating from one or more previous cases.
2. Data analysis in quantitative research
Raw data is collected and processed into numerical data using statistical data analysis 
tools.
Methods of quantitative analysis include:
• For data collection or demography, hypothesis testing determines whether a 
hypothesis or theory is true.
• Determining the mean or average of a subject.
• Sample Size Determination analyzes a small sample drawn from a larger group of 
people. The obtained results are assumed to be typical of the entire body.
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Now broaden the discussion of data analysis techniques, which are ways to refer to 
concepts and tools.
1. AI and Machine Learning
AI is becoming more popular and has proven to be a beneficial tool in data analysis. 
Among the relevant analysis techniques are:
• Artificial neural networks
• Decision trees
• Evolutionary programming
• Fuzzy logic
2. Mathematics and Statistics
This is the method used for number-crunching data analytics. Among the techniques are:
• Descriptive analysis
• Dispersion analysis
• Discriminant analysis
• Factor analysis
• Regression analysis
• Time series analysis 
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3. Graphs and Visualization
Humans are a visually appealing group. Images and displays capture our 
attention and remain with us longer. Among the techniques are:
• Charts
• Frame diagram
• Rectangular tree diagram
• Maps
• Scatter plot
Importance of Data Analysis
• Data analysis can help to determine where the advertising efforts are 
focused.
• Data analysis aids firms in setting prices, determining the length of ad 
campaigns, and even forecasting the number of items required.
• Data analysis reveals which sections of the organization require more 
resources and money and which areas are failing and should be reduced or 
deleted entirely.
• Data analysis assists organizations in making good decisions and avoiding 
costly mistakes.
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