How Can Bloggers & Influencers Do Affiliate Marketing
                     How Can Bloggers & Influencers Do  
Affiliate Marketing
Affiliate marketing is now no more just a strategy driven by website clicks, but  
social media is changing the realm of it. With influencers taking over social media  
platforms, especially Instagram, they are now becoming an “influencing” element  
of successful affiliate campaigns. If you’re wondering how affiliate marketing for  
bloggers works, it’s like a salesperson earning a commission for the sale they do –  
however, digitally.
Affiliate marketing for influencers is here to stay. With the ever-increasing
intensity of the challenge of marketing to GenZ demographics, it’s quite evident  
that conventional marketing and advertising strategies have become obsolete and  
will no longer work. Since the Next Gen individuals are following and trusting
influencers, brands are reaching out to influencers to give their affiliate marketing  
website a boost.
The power of bloggers and influencers is established on trust. Influencers  
genuinely tell the benefits of the products or services they are promoting. This  
makes social proof from your influencer affiliates a significant value that can  
likewise push more leads and conversions for your brand.
While Instagram is ruling the domain of influencers and affiliate marketing for  
bloggers, Pinterest and YouTube are also performing well. Affiliate marketing on  
Pinterest is promoting products on Pinterest and encouraging your followers to  
buy. When they purchase your recommended products, you earn a commission.  
The same goes for affiliate marketing on YouTube.
How does affiliate marketing for bloggers and 
 influencers work?
To earn a commission, influencers will make use of uniquely trackable links to  
check how many sales were made when promoting a product or service. The  
trackable link is customized with a unique affiliate code embedded at the end of it  
in the description of the post.
You must have noticed, influencers sharing unique promo codes on Instagram.  
That’s how affiliate marketing for bloggers works. For Instagram, it’s called  
Instagram affiliate marketing. Similarly, for other platforms like Pinterest and  
YouTube, it is called Pinterest affiliate marketing and YouTube affiliate marketing.
Here’s how you can get started
To start affiliate marketing as influencers, you first need to identify the right  
affiliate network. These networks offer the technology for creating unique links  
for partner brands and products. However, each network has its own features,  
partner brands, and pay rate structure.
Some of the well-known affiliate networks are Shopstyle, rewardStyle, ClickBank,  
Amazon, CJ Affiliate, etc. Nonetheless, it’s not necessary to be a part of an affiliate  
network, you can partner with brands having an in-house affiliate program.
Choose the Right Place to add Affiliate Links
If we consider Instagram, there are many places where you can add affiliate links  
such as your bio, video descriptions, and if your follower base is more than 10K,  
then you can add links on your Instagram stories as well.
However, the catch here is placing the links where you get the most engagement  
and eventually clicks with your audience. Wondering how you will know that? You  
can use Instagram analytics to understand what works best for you.
Genuinely Recommend
If you wish to have real revenue flowing in, make sure you are transparent and  
sharing genuine recommendations. The Next Gen is smart and can differentiate  
between true and salesy recommendation. If you are being salesy, they won’t buy  
anything and can even start unfollowing you. Remember, it’s all about trust and  
you can build that by being real and true.
Use Analytics to Track and Measure Performance
As mentioned above, Instagram analytics is one such thing that you can leverage  
to measure and track your performance for affiliate marketing as influencers. You  
can learn about the number of clicks or sales of your affiliate links.
Over time, you will get a clear picture of what works for your follower base, what  
products they prefer, what price range works well, etc. Accordingly, you can  
tweak your affiliate marketing strategy.
Before starting make sure you have;
 High number of followers
 Excellent social media engagement
 If you have a website, you should have good website traffic
 High domain authority
Concluding Lines
Brands today want storytellers and marketing experts who can truly influence  
customers to buy their products or services. Affiliate marketing for bloggers and  
influencers have the power to engage with customers and strengthen brand  
affinity. The sooner brands embrace influencer affiliate marketing, the stronger  
hold they can have in the market.