Which are the Best Email Marketing Automation Platforms
                     Which are the Best Email Marketing  
Automation Platforms ?
Emails are a vital form of communication. Although new forms of communication  
with instant messaging are taking over the world by storm, email still remains a  
significant form of communication at workplaces. Similarly, marketers conduct  
email marketing campaigns to reach out to their prospective as well as existing  
customers. Nonetheless, to stay relevant in the market, email marketing  
automation is an advancement in email campaigns.
Did you know that email marketing automation helps businesses generate twice
the number of leads? If you haven’t deployed any email automation tool, it’s time
you do.
With email automation, marketers can create automated email campaigns and  
send them to subscribers automatically. One of the lucrative benefits of email
automation is that marketers can increase the ROI without even putting in any  
efforts. As a marketer, you just have to schedule email automation and the tool  
does the work for you, automatically.
Since its advent, the benefits of email marketing automation tools could be  
leveraged by large corporations as they were quite expensive. However today,  
many affordable, cloud-based solution providers in the market are able to provide  
the best email automation solutions.
So, if you’re looking to finally use an email automation tool, here are the best  
ones to help you narrow down your search.
Active Campaign
ActiveCampaign is an easy-to-use email marketing automation tool that helps  
marketers create drip emails that accelerates subscriber interaction,  
demographics, interests, history, and much more. Apart from its ease of use, this  
tool is regarded as one of the best in integrations, affordability, email  
deliverability, and customer support. More than 60,000 companies of all shapes  
and sizes use ActiveCampaign for email automation.
Its most popular plan is $279/month for 10,000 contacts that offer a range of  
services. Check their plans here.
HubSpot
As marketers, we all know HubSpot, especially for its CRM offering. Nonetheless,  
HubSpot is the most favorite marketing automation tool of marketers. One of its  
best uses involves streamlining email marketing services using automated  
frameworks. Moreover, HubSpot offers you the ability to track email campaigns in  
terms of conversions.
Along with its free automation tools, its paid plans start from $50/month for the  
Starter plan to $3200/month for the Enterprise plan. Check their pricing here.
GetResponse
GetResponse is a heavily-featured marketing automation platform with its most  
noteworthy feature being powerful automation in list management. Its email  
automation features offer segmentation of subscribers, triggered campaigns, data  
updates, tagging, etc.
Companies get a bonus with GetResponse of running webinars and even creating  
landing pages. It is one of the highly versatile marketing automation tools,  
providing all solutions under one roof. For 5000 contacts, the pricing of  
GetResponse is $45/month. Check their pricing here.
Drip
As the name suggests, this email automation tool offers an email drip campaign  
solution. Marketers prefer Drip because of its simplicity, user-friendly interface,  
drag and drop tools, and pre-built templates. This tool is great for e-commerce  
companies. Moreover, it has a mobile app as well to help marketers plan email  
marketing on the go.
It is quite affordable with its basic plan for 100+ contacts starting at $49/month.  
Check their pricing here.
LeadSqaured
Leadsquared is known for optimizing the lead scoring process. It leverages email  
marketing automated solutions and then combines with sales operations to  
improve efficiency.
If you wish to choose its marketing automation offerings, you will be billed  
starting at $150/month. You can check their pricing here.
Customer.io
This rundown is incomplete without talking about Customer.io. It is regarded as  
one of the best email marketing automation tools in the market. It has a very  
simple and easy-to-use interface that allows you to customize content very easily.  
It enables you to precisely target messages to customers. Moreover, its mobile  
app can help you get real-time stats.
It also provides A/B testing, in-context conversations, conversion tracking, etc. It  
is free initially for 200 email contacts. Check their pricing here.
Sendinblue
Initially started as a transactional email service, it has evolved itself to a complete  
advanced marketing automation tool as well as being very cost-effective. It is  
mainly used for creating and sending newsletters. Its automation offering includes  
lead scoring, website goal-based campaigns, SMS-based campaigns, sales  
reminders based on custom triggers, etc. Its transaction email feature can be  
leveraged to send emails for invoices.
Its free plan can help you to send up to 300 emails a day. The paid plans start at
$25/month for 40,000 subscribers. Check their pricing here.
MailChimp
MailChimp is one of the widely used email marketing automation tools across  
different industries. With its customized email feature, you can send birthday  
wishes or welcome messages to new subscribers. If you want to customize order  
notifications or re-engage with your customers, this is the best tool for you.
It is free for up to 2000 contacts. Its paid plan starts at $425 or more per month.  
Check their pricing here.
Zoho Campaigns
Zoho Campaigns is a powerful sales and marketing suite. Its services range from  
CRM software, email hosting to building forms, website creation, etc. Its email  
marketing automation solution provides heavily-featured service, with unlimited  
emails and access to other services. The workflows help you to create  
sophisticated automations taking into consideration a wide variety of riggers and  
actions.
Zoho Campaigns start at $5 for 500 subscribers. Check their pricing here.
Wishpond
Wishpond is an all in one marketing suite that offers email marketing automation  
features along with other marketing services. With Wishpond, you can create  
landing pages, capture leads as well as run social media promotions. Moreover,  
you can also customize emails, run drip campaigns, take advantage of real-time  
analytics and integrations, etc.
Its basic plan starts at $49/month. Check their pricing here.
Builderall
Builderall is worlds leading digital marketing platform with over 35 marketing  
automation tools in single dashboard . It has the most powerful email automation  
solution called mailing boss .