Uploaded on Mar 4, 2021
Marketing Automation can boost your business growth and optimize lot of manual activities which are required in traditional marketing models .
marketing Automation file
Top Benefits of Marketing
Automation For Business
Marketing Automation can boost your business growth and optimize lot of
manual activities which are required in traditional marketing models.
Lead Generation to Acquiring Business consists of many activities which
needs to be done consistently to run your show and achieve business
goals .
Automating these activities will give you required speed to get a lot
more done in less time .
Top 10 Benfits of Marketing Automation
Reduction is staff expenses
Decreases overhead by 16 %
One person instead of several ,can efficiently automate and trigger
multiple campaigns across multiple channels .
Improved customer relationships
By 2022 85 % of customer interactions will be managed withour human
interaction .
Marketing automation can improve communication with customers by
automating personallized regular communications .
More Time For Other Activities
75% of marketers say the biggest advantage of marketing automation is
saving time .Efficiancy increases and they can focus on other tasks .
Boost in Sales
B2B Marketers who adapt an effective lead nurturing program
report an average 30% boost in sales opportunities from nurtured
leads .
Automation improves lead nurturing and increased the lifetime value of
customer .
AB Testing
A/B Testing has been shown to increase conversion rates upto 300% .
Marketers use automation software to setup tests and get
within minutes .
results
Analytics
10% of marketing budgets are spent on analytics and companies expect
to increase this to 15% over next 3 years .
Research provided direct increase in profits and marketing ROI for
companies using analytics .
Faster Lead Conversion Time
Thomson Reuters reported sales conversion time dropped by 75% with
marketing automation .
After implementing marketing automation it took 75% less time in
converting leads ,this contributed to a 190% increase in revenue .
Many companies report increased revenue and
decreased lead conversion time after implementing the
software .
Segmentation and Personalization
Personalized emails improved click through by 17% and conversion rate
by 12% .
Segmenting audiences by interests allows marketers to
personalize content for each groups needs . This improves open rates
and CTR .
Better Lead Generation
80% of marketing automationusers increased their
leads 77% increased conversions .
Automating the lead nurturing process allows
journey .
marketers to easily personalize interactions that reflect where a
lead is in the customer
Reducing Human Errors In Campaigns
12% of B to B marketers says the biggest benefit with marketing
automation is less error .
When emails,social mediaposts and other items are pre-scheduled and
crafted in advance, mistakes are reduced .
Other Proven Benefits of Marketing Automation
• Raise Business Productivity
• Reduce Human Errors
• Lower Costs
• Manage and Nurture Leads
• Reduce Lead Conversion Time
• Retain Customers
• Target Prospects Across Different Platforms
• Extensive Marketing Strategy Analysis
• Enhance Cross Selling Opportunities
• Increase Your Revenues
Scalability
Most important benefit of marketing automation is scalability , with
reduced manual work and automated systems in place you can
scale your business exponentially .
Marketing Automation Tools
Lets check out some of the tools that can help you with marketing
automation –
The best and fastest drag and drop Website Builder with hundreds of
features
The Only Real and complete Graphic Funnel Builder
Vídeo hosting tool
Membership websites and e-learning system
Unlimited Email Marketing (yes, we said unlimited email
marketing)
CRM and automation systeml
Chatbot and SiteBot
Booking Calendar
Super checkout system with dozens of payment gateway
integrations
Ecommerce Checkout
Auction Checkout
Magazine builder ( Lead Magnet )
Mockup and image editor
Vídeo Wrapper
Browser Notifications
Blog Builder
Chat Builder
Sales Funnels
Start using sales funnel builders to grow your sales online , there are
quite a few funnel building platforms available online .
With sales funnels you can map customer buyer journey ,drive much
better engagement and higher conversions .
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