digital  marketing
                     Welcome 
To
DIGITAL MARKETING
Digital Marketing
 Digital Marketing is the promotion of products, services, or brands 
using the internet and digital platforms such as search engines, social 
media, websites, email, and mobile apps.
Main types of Digital marketing
 1. SEO (Search Engine Optimization) is the process of 
optimizing a website to rank higher on search engines 
like Google, so that it gets more organic (free) traffic.
 2. SEM (Search Engine Marketing) is a digital marketing 
strategy used to promote websites on search engines by 
running paid advertisements.
 3. SMO (Social Media Optimization) is the process of 
optimizing social media profiles and content to increase 
brand awareness, engagement, and website traffic.
 4. SMM (Social Media Marketing) is the use of social media 
platforms to promote products, services, or brands, using 
both organic posts and paid advertisements.
WHAT IS SEO ?
 SEO (Search Engine Optimization) is the practice of improving a 
website's visibility and ranking in unpaid (organic) search engine 
results (like Google) to attract more relevant traffic by creating 
valuable content, optimizing site structure (on-page), building 
authority (off-page), and ensuring technical soundness, 
ultimately connecting users with the answers they seek. It's a 
core digital marketing strategy focusing on user experience and 
understanding search engine algorithm.
WHAT IS SEM ?
 SEM generally stands for Search Engine Marketing, a digital 
strategy using paid ads (like Google Ads) to boost website 
visibility on search engines, distinct from SEO (organic ranking), 
though they often work together. It can also refer to Scanning 
Electron Microscopy, a scientific tool that uses electrons to 
create high-resolution images of surfaces for detailed study in 
research and industry. 
WHAT IS SMO ?
 SMO primarily stands for Social Media Optimization, a digital marketing 
strategy using social platforms (Facebook, Instagram, TikTok, etc.) to boost 
brand visibility, engagement, and website traffic, much like SEO optimizes for 
search engines. It involves optimizing profiles, creating shareable content, 
and using platform features to connect with audiences, but can also mean 
Senior Management Official in government/security or a Supramalleolar
 Orthosis (foot brace) in healthcare, depending on the context. 
WHAT IS SMM ?
 SMM stands for Social Media Marketing, the practice of using social media 
platforms (like Facebook, Instagram, TikTok, LinkedIn) to promote a brand, 
engage with customers, build community, drive website traffic, and increase 
sales through creating and sharing content, running ads, and interacting with 
audiences. It's a key part of digital marketing, focusing on building brand 
awareness and fostering customer loyalty through two-way communication
TYPES OF SEO
1.WHITE HAT SEO- To under the guidance of the 
search Engine.
2.BLACK HAT SEO- TO against the guidance of search engine is 
called Black Hat      
3.GRAY HAT SEO- Combination of both Black hat and 
White hat is called Gray hat SEO.
Types of Web Traffic
 1. Organic Web Traffic refers to visitors who come to your website 
naturally from search engines like Google without clicking on paid 
ads.
 2. Inorganic Web Traffic (also called Paid Traffic) refers to visitors who 
come to your website through paid promotions or advertisements.
 3. Direct Web Traffic is the traffic that comes to your website without any 
identifiable source.
 4. Social Web Traffic refers to visitors who come to your website from 
social media platforms.
 5. Referral Web Traffic refers to visitors who come to your website by 
clicking a link from another website, not from search engines or paid 
ads.
Types of Submission
 Directory Submission
 Social Bookmarking Sumission
 Classified Submission 
DIRECTORY SUBMISSION
 Directory Submission is an off-page SEO technique where 
you submit your website details (such as website URL, 
business name, description, and category) to online web 
directories to get backlinks and improve online visibility.
WHAT IS DA AND PA ?
 🔹 What is DA (Domain Authority)?
 🔹 What is PA (Page Authority)?
 Domain Authority (DA) is a score 
 Page Authority (PA) measures the ranking 
developed by Moz that predicts how well a 
strength of a specific webpage, not the 
website/domain can rank on search 
entire domain.
engines.
 🔹 PA Score Range:
 🔹 DA Score Range:
• 0 to 100
• 0 to 100
• Higher PA = Stronger page ranking ability
• Higher DA = Better ranking potential
 🔹 PA Depends On:
 🔹 DA Depends On:
• Page-level backlinks
• Quality & quantity of backlinks
• Internal linking
• Link profile strength
 🔹 Example:
 🔹 Example:
• Homepage PA: 45
• Google.com → DA 95+
SOCIAL BOOKMARKING 
SUBMISSION
 Social bookmarking submission is the process of manually 
submitting website links to public, web-based platforms (like 
Reddit, Pinterest, Digg) to save, organize, and share content, 
which serves as a powerful off-page SEO technique for increasing 
website visibility, building backlinks, and driving organic traffic by 
tagging links with keywords for discoverability and community 
engagement. 
CLASSIFIED SUBMISSION
 Classified submission is an SEO marketing tactic where you post 
ads for your business, products, or services on third-party 
websites (like online classifieds) to gain visibility, backlinks, and 
traffic, similar to newspaper classifieds but online and often free. 
These submissions, which include business details and website 
links, boost brand awareness, generate leads, and improve 
search engine rankings by directing users from popular sites to 
your own. 
BLOG CREATION SUBMISSION 
SUBMISSION
 Blog creation submission is an SEO strategy where you write 
valuable blog posts and submit them to third-party websites and 
directories to gain backlinks, increase traffic, and build authority. 
It involves creating content and sharing it on high-authority 
platforms (like Medium, LinkedIn Articles) to expose your brand 
to new audiences, improve search engine rankings, and establish 
yourself as an expert in your niche. 
                        THANK YOU 
  Branch Laxmi Nagar
  C-3/207, 1st Floor Guru Nanak Pura, Radhu Place Road, near V3S 
Mall, Mahraja Banquet, Laxmi Nagar, Delhi 110092
  +91-9899172757
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