Typography - A Key Element in Graphic Design
                     Typography - A Key Element in 
Graphic Design
What is Typography and Why is it 
Important?
❏ Wikipedia describes typography as “the art and technique of 
 
arranging type to make written language legible, readable and 
appealing when displayed”. 
❏ Based on this definition, we can say that the perfect design is 
not just about images, structures, shapes and blending, but 
also a lot about typography. 
❏ It’s important for good graphic designers to master the art of 
typography in order to help their clients’ business grow.
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So How Can We Improve Our 
Typography?
 
1A. voiding Too Many Fonts
❏As a graphic designer, you are full of creativity, and want to 
showcase your skills in the most vivid ways possible, but it’s 
important to draw a line – that’s the difference between an 
amateur and experienced designer. 
❏While you can experiment with different fonts quite luxuriously, 
you should avoid doing so in the same page.
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2. Ensuring Correct Spacing and 
Grouping
 
❏ To rank 10 on 10 on the readability radar, you must pay a lot of 
attention on the spacing and grouping of the content. 
❏ The space between all the letters, the space between two lines 
or pictures, and the space between all the words should be 
exactly similar, or else you will lose your marks immediately. 
❏ Also make sure that the groups a particular sentence is broken 
into make sense for the readers.
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3. Cross-Checking for Proper Alignment
 
❏If your text and pictures are not aligned properly, the 
chances of your design to retain the attention of 
customers for long would be very bleak. 
❏Not only will it make your content look cluttered, but the 
essence of the whole message behind it will also be lost. 
❏This is certainly a very small point, but plays a great role in 
improving your typography, and get your designs approved 
in the very first go.
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4. Choosing the Right Font Type and Size
 ❏ Just some time back, the trend of using decorative fonts 
was in commotion, but over the time, people have 
grown fonder for simplicity. 
❏ Today, simple fonts that are easy to read from afar are 
preferred over the overly stylish ones as they seldom do 
the trick. 
❏ And just because you want the onlookers to focus on a 
particular area, methods like playing rigorously with the 
font size should be refrained from. 
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5.  Focusing on Colour Theme and Overall 
Readability
 
❏So, you created the perfect design, but due to the wrong colour theme 
choice or a brand logo backdrop, it’s readability is adversely affected. 
❏Won’t you feel so demotivated if the design that you came up with didn’t 
do well on the hoarding or a social media platform it was meant for? 
❏Thus, paying attention to these aspects is also a very important and 
inseparable part of the process.
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5.  Focusing on Colour Theme and Overall 
Readability
 
❏ Doesn’t it feel like there are too many pointers to consider?
❏ Do you feel burdened with your organization’s graphic design 
requirements, but shy away from hiring a professional 
resource due to financial reasons?
❏ Why would you do everything on your own when you can 
hire dedicated graphic designer from India, and get quality 
designs at around 70% lesser cost? Contact Virtual Employee 
and hire dedicated graphic designer from India today!
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Contact Us
  
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www.virtualemployee.com
Breakwater Marketplace, 91 Camden Street,
Suite 312, Rockland, ME, USA
(+1) 877-697-8006
[email protected]
                                                                   
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THANK YOU
 
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