Account-Based Marketing (ABM) is a strategic approach that proves invaluable for startups navigating limited resources. By focusing marketing efforts on specific high-potential accounts, startups can maximize their return on investment (ROI). Studies show ABM significantly enhances ROI compared to traditional methods, with 87% of businesses reporting greater returns. Additionally, ABM fosters deeper customer relationships, promoting loyalty and retention—a critical advantage for startups aiming to secure long-term success. Moreover, ABM streamlines the sales cycle by targeting key decision-makers, leading to quicker deal closures. These benefits highlight ABM as a powerful tool for startups looking to achieve growth amidst budget constraints and resource limitations.