Data Mining Tools for ABM
                     TOOLS USED FOR MINING 
OF DATA FOR ABM
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INTRODUCTION
When it comes to the tools in the frame of 
Account-Based Marketing (ABM) the selection 
of the tools has a great importance especially 
because data mining carries great importance 
here. Here is a list of three worthy notations 
with a focus on the features and in 
real time usage
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1. TERMINUS
Terminus rises as an all-inclusive ABM solution with features 
of predictive analytics and intent data. It prepares 
marketers on how they can screen and categorize 
prospecting high value accounts, strategize and market to 
these accounts in a manner that will maximize a specific 
return on investment.
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2. ENGAGIO
Engagio is an application that is tailored for ABM; it integrates data in a 
very deliberate manner. The above integrated view provides very rich 
information about customer accounts and arms the marketing people 
with necessary tools to put together highly targeted campaigns in real-
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time.
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3.  DEMANDBASE 
Account-based marketing platform also known 
as Demandbase is effectively an intelligent tool 
that zeroes in on the accounts that are most 
likely users of the service. This platform gives 
useful information on how such accounts 
perform, thus arming the marketers with the 
right method of manipulating the handles for 
enhanced effectiveness.
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THANK YOU
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