4 Dominant Social Media Marketing Trends You Need To Follow in 2020
                     4 Dominant Social 
Media Marketing 
Trends You Need To 
Follow in 2020
Introduction
● To keep the buzz alive in the lives of today’s search-savvy minds, the eCommerce 
market is accepting social media penetration with their arms wide open! The social 
media trends are inevitably changing, and we live in an era where algorithm changes 
are an everyday thing! 
● With an approximate estimation of 221 million social media users by the year 2022 
stand alone in the United States, it is one of the key marketing strategies to build a 
strong social media presence. 
● Digital marketers should keep up with the latest social media marketing trends to up 
their marketing game in 2019. With this being said, here are the most lucrative social 
media trends for the business you shouldn’t miss out on!
Social Media Trend #1 – Short span, Long Effect
Yes, we’re talking about the 24-hour thing that’s buzzing on almost all the social media 
platforms. Stories! Brands indulging into creative story content is the latest social media 
trend of 2019. Snapchat might be the pioneer of the concept but other social platforms 
are pacing up really quick!
Snapchat Stories
Snapchat was the market leader and pioneer in the story concept until Instagram 
introduced the same feature on their Mobile App and soon followed the Facebook and 
WhatsApp (status). In 2018, nearly 84.8 million U.S Snapchat users were there, which is 
estimated to reach 103.6 million by 2020. 
Instagram Stories
The exponential growth of the Instagram business, as well as personal accounts, is not a 
mystery anymore. And, to deliberately mention it, the not-so-old Instagram story feature is 
gaining popularity at the same pace as well. Investing in Instagram marketing should already 
be a part of your social media strategy because that’s where the leverage is.
Facebook & Facebook Messenger Ads
The most influential social media platform of all time – Facebook! With over 1.52 billion 
daily active users as of the third quarter of 2018, Facebook reigns the social media market. 
Facebook ads are reaching new heights with marketers investing more and more in the 
Facebook retargeting structure. But the social media trend that will rule the ad’s world in 
2019 is the trend of stories. 
Social Media Trend #2 – Omnichannel Marketing
● The second social media trend that’ll approach with its full force is the Omnichannel 
Marketing Trend. Social media marketers are running their ad campaigns on multiple 
channels and it is time when they will actually switch to the omnichannel marketing 
approach. The Omnichannel marketing structure emphasizes the importance of 
reaching and interacting with customers in all and every channel of social platforms.
The best part about thinking of marketing like this is that paid ads, social, content, 
and email channels don’t have to compete against each other for sales or customers. 
Marketers and brands can grow your business by strategically integrating all these 
channels together.
Social Media Trend #3 – AI-Driven, Personalized 
User Experience
● Personalization is not limited to the email marketing campaigns. Marketers now follow 
hyper-personalization functions and take the help of technology like machine learning to 
approach the audiences with the RELEVANT data that have higher chances to convert. 
With the help of artificial intelligence and various social media metrics, brands now focus 
on providing helpful, interest-based content for better results. 
Instagram has changed its chronological order algorithm long back to come up with user 
preference that is more focused on users’ likes and interests. The same neuromarketing 
concept has been followed by giant names like Google and Facebook. 
Social Media Trend #4 – Great Content Brings Great 
Conversions
● As far as content is concerned, the emphasis will remain the same with the changing years. 
In fact, with social platforms getting smarter each day, the algorithm updates are getting 
more and more content-centric.  The latest example of the same is 
Instagram hiding  Likes count. 
It is predicted that engaging and intent-based creatives will take over. One of the most 
pivotal social media trends for 2020 will be to come up with original ideas and interactive 
ways of storytelling. It is predicted that by 2022, 82% of all online traffic will be coming from 
videos. Make sure you incorporate this while preparing your marketing strategy for 2020.
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