Get to Know Your Customer Day: 5 Best Practices
                     Get to Know 
Your Customer 
Day Ideas for 
Online 
Retailers
Introduction :-
● The answer to the million-dollar question Get to Know Your Customer Day Ideas is… well, 
you will have to go through this entire blog.
● You, as a smart business owner, know and understand that ‘Customers’ are the lifeline of 
your business. Also, if you can increase your online stores’ customer retention rates by 
even 5 percent, it can increase your profits by 25 percent to 95 percent.
● While most marketers learn about their customers from their online behavior and past 
purchases, there is another unique way. “Get to know your customer day” is a day 
observed 3rd Thursday of every quarter yearly.
● The emotional connect and personal attention given to the customers during those days 
have gone to the wayside now. ‘Get to Know Your Customer Day’ is an opportunity for 
you; as a visionary business owner to move a step further and explore your customer’s 
world.
How to connect with Your 
Customers Help?
● Knowing them a little more makes your customer feel valued.
● You foster a deep and trust-based relationship which goes 
beyond buy-sell transactions.
● You get an increased awareness of your client’s evolving 
preferences, giving pointers of innovation in your business.
● Familiarity will bring in more sales/repeat business and loyalty 
at the end of the day.
Way To Reach Out Your Customer 
on Get To Know Your Customers 
Day :-
Social Media Website Be Thankful Other Channels
1. Social Media :-
● Use hashtag #GetToKnowYourCustomersDay to post on social 
media. Signaling your customer that you do not lose an 
opportunity to know them more.
● Post a reward-based survey thereby requesting client feedback on 
product/service. This will offer value to your customer for the 
time/effort they put in replying to your poll.
● Call out your customers via Twitter and share with them how 
much you value their business. It will leave them smiling & build 
trust.
● Need some more details on Social Media Marketing? Check out 
these eCommerce Social Media Marketing Tips.
2. Website
● Invite customers to post reviews/experience of your product or 
service. Your customer knows that their opinion matters to you.
● Educate your client with regular blog updates, webinars, or free 
coaching based on your industry. It will promote trust and 
higher value of your product/service.
● Spotlight valued clients on your website and make them feel 
important. It will also give them a sense of pride in doing 
business with you.
3. Be Thankful :-
● Send a Handwritten and Personal thank you card to your 
client. Your client will love it.
● Gift a Great book which has been a profound influence in 
shaping your company. This gift will give your customer a 
glimpse of your company & product’s core values and 
convey your gratitude to them.
● Send a box of Cookies or Health bars if your client is in the 
fitness industry. Do a little research about your client to 
send something of value to them.
4. Other Channels :-
● Make Customer service the DNA of your company. Go 
out of the way and serve one lucky client on a 
platinum platter and he will tell/retell a great story of 
your company to everyone.
● Meet your Customer face to face and listen to what 
they have to say about your product, customer service, 
etc. This gesture may also give insights into their pain 
points and help you improve.
● You can reward your loyal clients by starting a loyalty 
program which can be as simple offering annual on 
their anniversary or special discounts on making 
referrals.