Replatforming Myths That Need To Know Before You Migrate eCommerce Store
                     REPLATFORMING 
MYTHS THAT NEED 
TO KNOW BEFORE 
YOU MIGRATE 
ECOMMERCE 
STORE
INTRODUCTION : -
 When you are performing an eCommerce platform migration, there are 
numerous matters to take care of. Basically, multiple functionalities are migrated 
simultaneously where sync, uniformity, and precision play major roles. From 
selecting an apt platform to migrating the existing data, to adding UX cues, the 
bubble of confusion keeps on growing with each migration process.
 Amid the decision making, the primary selection is to choose whether 
your eStore needs a replatforming or just a website design upgrade? If you’re 
favoring the former, there must be at least a few questions in your mind already. 
We urge you to not fall in the trap of eCommerce replatforming myths and 
proceed wisely.
 We’ve tried jotting down common yet essential eCommerce platform migration 
myths to save the efforts. Let’s get started…
MYTH #1: IT DISRUPTS SALES
 Migrating data and making the desired design and marketing changes are 
surely time taking, but it is practically possible to keep the current eStore 
running while making the necessary changes in the backend. Top eCommerce 
platform providers make sure that the sales cycle doesn’t hamper.
 All you need is a trust-worthy and skilled platform provider that can ensure 
your new storefront is ready with data upload, product listing, and all the latest 
technology upgrades while you still continue to operate the old eStore.
 While you’re performing the platform migration task, make sure to test and 
customize the new eStore settings before the launch. If you have a team, don’t 
forget to give them a heads up and train them for the alterations.
MYTH #2: IT DISRUPTS ESTORE 
DESIGN
 These days, the built-in elements in any eCommerce platform service 
provider’s network are seamless. It’s natural for many to be wanting the 
same eStore design they’re using for long. When you plan to migrate, it’s a 
myth that you can not retain your old design and its elements.
 It entirely depends on your preferences to either go for an 
off-the-shelf theme or a custom-made theme. There are of course 
consequences you need to deal with for both the options. eStore designs 
represent your brand image, and when you migrate, make sure to choose 
smart keeping the tech-prowess future in mind.
MYTH #3: LOSS OF TRAFFIC
 Well, this isn’t entirely wrong! When there is a change in the server, 
fluctuation in traffic is likely to take place. Even if you keep the domain 
name the same, partial impact in the search ranking for a specified time 
span is something that you should be prepared for. However, Google has its 
migration best practices laid down for a smoother shift.
 To make this migration process quick and accurate, experts like QeRetail can 
always be contacted. By keeping the platform migration best practices in 
mind, they minimize controllable risk. Such as proper implementation of 301 
redirects to all the pages is one of the essential practices. This way, site SEO 
is taken care of and traffic is no more a concern.
MYTH #4: REPLATFORMING = 
REPLICA OF THE OLD ESTORE
 The answer is NO! You can definitely transfer a majority of your current data 
from the existing eStore to your new backend but can’t really clone the old one. 
On a broader note, there are some of the shortfalls that you’re facing in your 
existing online store and that’s the reason why you chose to migrate, then there’s 
no point recreating the same storefront again.
 When you’re choosing a fully-featured eStore platform solution, the new 
elements are only going to help you sell better and not the opposite. 
 
 For example, the payment gateway integrations. You need to find your current 
payment partner on the new platform or have to look for the workaround with 
3rd party integration to retain the same. All the known platforms like 
BigCommerce, Shopify, WooCommerce etc.. rarely miss out on the big shots. You 
can easily integrate with the tools and features you already use and are aware of 
with zero to negligent setup
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