Admissions teams are leveraging CRM (Customer Relationship Management) systems to efficiently manage and enhance virtual events and campus tours. CRMs help organize event registration, automate email reminders, and track student interactions in one centralized platform. This allows admissions staff to personalize communication, send targeted follow-ups, and better understand prospective students' interests. For virtual tours and events, CRMs can integrate with video platforms to schedule sessions, collect attendance data, and monitor engagement in real time. These insights help teams identify strong leads and tailor their outreach accordingly. By streamlining operations and improving the student experience, CRMs are becoming essential tools in modern admissions strategies.