Types of Online Advertising
                     Types of Online Advertising
Jenny Knight
Writes for 
Small and Medium Business Corner & 
SMB Corner
Online marketing is having a variety of mediums through which 
advertising can be done. Each of them is equally innovative 
and communicate to the customer in a discrete way. Each one 
of them has a range of benefits to offer. Various types of online 
advertising are mentioned below.
Web banners: These are the most common method of 
advertising through the internet and everyone of us might have 
come across one of these. These are delivered by an ad server. 
These have become very prominent over internet these days 
as they sponsor many of the websites which are free for use. 
They can also be used in a variety of forms such as frame ads, 
pop-ups, floating ads, expanding ad, trick banners, interstitial 
ads. All of these vary with respect to the way they utilize the 
space on the web page and they interact with the customer.
• Search engine marketing: Websites of a company are the major 
representatives of the company on the world wide web platform. A 
company website is the major and most reliable source of information 
regarding the company products and services. Whenever some 
customer try’s to search for a product over internet, the company 
website should be ranked on top of the search results. This gives 
more exposure to the company by diverting the traffic on the site. This 
is done through various search engine optimization techniques.
• Social media marketing: Apparently social media has become one of 
the busiest and most used websites over the internet. People are 
habituated to use these sites for a prolonged time. Commercial 
companies have yielded it as their benefit point. As a result, social 
media sites are proving to be one of the most effective places for 
advertising. Advertising attracts good amount of traffic and helps in 
establishing the brands and improving the sales.
•  
• Email marketing: This strategy is aimed at coordinating 
directly with the customer through the use of websites. 
Certain profiling has to be done while going for this type of 
marketing in order to collect the email ids of the customers. 
Often permission has to taken before profiling them for the 
mails. These stand for long term association and goodwill 
with the customer. 
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