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Now, the first page you visited should 
learn that if they have optimized the 
page for “Quick apple crumb pie 
recipe” then the user should really get 
quick recipes on the page. 
Now, what is important in SEO? You 
must have heard of Dwell time, organic 
CTR or other things like that, Google 
has designed these factors to see 
whether you are able to satisfy users 
needs or not. 
This is the reason why user 
intent keeps that much 
importance. Google preferred 
to rank those pages which had 
a 1:1 match with the user’s 
query. It just about bestowing 
the best user experience and 
you will automatically rank 
high, keeping other 
Media News in your checklist. 
Are those 
service pages?
IF YOU PICK A KEYWORD AND WANT TO 
WRITE ABOUT IT. FIRST, TYPE IN ON 
GOOGLE AND SEE THE TREND THAT FIRST 
10 RESULTS FOLLOW. ARE THOSE 
PRODUCT PAGES? ARE THOSE SERVICE 
PAGES? ARE THOSE LISTICLE KINDS OF 
ARTICLES? WHAT ARE THEY? IF YOU ARE 
ABLE TO GET THE PATTERN THEN YOU 
CONSIDER THAT YOU HAVE ACCOMPLISHED 
YOUR MOTIVE. WRITE YOUR ARTICLE 
ACCORDINGLY AND LIKE GOOGLE GAVE 
THOSE PAGES A CHANCE, IT WILL ALSO 
GIVE YOU A CHANCE TO YOUR CONTENT. 
In your content, you can answer such queries and here is 
how you have made rich use of user intent in your SEO 
content. 
Google has a lot of ways to suggest 
the keywords related to your seed 
keywords. If you have ever typed a 
query with an informational intent, 
then you must have seen a section 
where Google tells you “People also 
ask”. This is a gold mine for you. 
Additionally, at the end of the 
results of page 1 or any other page, 
there are related searches shown. 
Also, when you start entering any 
query, Google comes up with 
suggestions itself. These 
suggestions are nothing but 
keywords for you. 
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If you wrote content at the time when User 
intent was not given much of importance 
then you can consider updating that content 
as per the user’s requirements. Suppose you 
had written down a post related to ‘Hacks to 
make your Home Cozy in Winters’, you just 
had a  lot of suggestions to give and what 
you did- you just started running hands on 
your keyword and created a list of 150 hacks. 
You got a lot of likes, shares, and comments 
but when you looked at the ranking stats, the 
blog was not ranking well for the main 
keyword and that’s when you got 
disappointed. 
What’s the catch? Make it user-friendly! Choose 
important 20 hacks from the list and remove 
the rest of the content. Now, if you will update 
it, the search engines might consider ranking 
you better. 
Now categorization on the 
basis of search intent means 
that you should have the 
information related keywords 
for the informational search, 
transaction-related keywords 
on the pages from where the 
user can directly purchase 
your/services and more. 
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