SEO for E-commerce Websites
                     SEO for E-commerce /Earning 
Websites
Part 1: Keyword Research
• 1. Find keywords for your homepage/Category /sub-
category and >short keywords/medium  , product 
pages>>>long tail keywords)
• 2. Pinpoint keywords for blog topics
• Category/subcategory  >onpage and proper offpage
• Product > proper onpage and offpage only in SMM
Competitor Research
• 1. Which keywords are your main competitors going for?
• 2. Where are they getting their links?
• 3. What is their site architecture like?
• Popular products in a particular category
• Related products
• Top rated products
• Recently viewed products
• 4. From a strategy perspective, how can you differentiate your 
website?
Part 2:
Identifying Current Problems
• 1- Quickly Find Site Errors
• The top errors you will want to correct quickly include:
• Redirecting any 404 pages to actual content
• Changing 302 redirects to 301 redirects
• Updating duplicate content pages, meta titles, and meta 
descriptions
• 2-  Determine Your Website Speed
On-Page Optimization
• When it comes to on-page optimization, there are 
eight key targets you need to focus on:
• Keyword Optimization
• Site Structure
• Internal Linking
• Customer Reviews
• Rich Snippets
• Social Media Integration
A: Keyword Optimization
•The page title
•Headers
•Subheaders
•Paragraph copy
•Product descriptions
•Image file names
•Image alt tags
•Meta title and description
•URLs
B: Site Structure
1 . Keyword Research
2. Site Structure
• The site structure should make the content easily 
accessible to visitors. Keep important pages no more than 
three clicks away from the home page.
• The ideal site structure should be:
• Homepage > Categories > Subcategories > Products
3. URL Structure
• Category pages: yourwebsite.com/category-name 
(category page)
• Subcategory pages: yourwebsite.com/category-
name/subcategory-name
• Sub-subcategory pages: yourwebsite.com/category-
name/subcategory-name/subcategory-name
• Product pages: yourwebsite.com/category-
name/subcategory-name/subcategory-name/product
4-Implement Schema Markup
• 1. Product schema markup: This requires the product 
name and price. There are also other cool features you 
can add such as image, description, URL, and brand 
name.
• 2. Review schema markup: This requires two types of 
markup – 1.) aggregate ratings and 2.) individual review. 
To implement aggregate, you’ll need: Overall rating value, 
rating count, best rating, and worst rating. To implement 
the individual review, you’ll need: Reviewer, review date, 
review value, best rating, worst rating, and review body.
5. Crawl Visit
• Low crawl budget can lead to indexing issues affecting your search rankings. Owing 
to their large size, most ecommerce websites have to optimize their crawl budget.
To improve your crawl budget:
• Optimize your overall link structure.
• Increase the number of backlinks.
• Remove duplicate content.
• Fix broken links.
• Update your sitemap regularly.
6- Crawl the Website
Identify and fix a variety of HTTP error issues including:
• 3XX redirection errors.
• 4XX Client errors.
• 5XX server errors.
• You can also identify duplicate or missing page titles, 
image alt text, H1 tags, or meta descriptions using this 
crawl.
7-Canonical Tags
• Sometimes, large ecommerce sites have product pages 
reachable from multiple categories. Such situations often 
lead to different URLs with the same content.
• To avoid this, use a canonical tag. This simple HTML 
element will tell the search engine which version of the 
URL should be crawled and shown in the search results.
8-Robots.txt
• Using Robots.txt serves a number of purposes:
• Blocks pages that are non-public – like login pages, forms, 
or ones that contain sensitive information.
• Maximizes your crawl budget – block unimportant pages.
• Prevents resource pages from getting indexed – PDFs, 
images, etc.