The global basmati rice market is a choc-o-bloc with companies both large and small that features a fragmented vendor landscape, as per a report by Transparency Market Research (TMR). Leading players such as McCormick & Co., Hain Celestial, Rice ‘n Spice, REI Agro, LT Foods, East End Foods, and Amira Nature Foods serve local as well as global consumers, which is reflected in the growth of basmati rice market.