The prominent market players that are operating in the world market for instant coffee are focusing on product innovation and are involving various acquisitions and mergers so as to expand their global presence. Some of the market players that are now dominating the world market are Keurig Green Mountain, Starbucks Corp., Tata Global Beverages, Tchibo coffee, Jacobs Douwe Egberts, Matthew Algie & Co. Ltd., Nestlé S.A., The Kraft Heinz Co., Strauss Group Ltd., and Unilever Plc.