Maca Powder Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2027
                     Maca Powder Market - Global Industry Analysis, Size, Share, 
Growth, Trends, and Forecast 2017 - 2027 
 
Maca powder is the extract of the maca plant root. Maca plant grows particularly in 
high altitudes and is native to the Andes, Peru. The plant has a strong traditional usage 
in Latin America and is well known for enhancing fertility and as an aphrodisiac. 
Market Dynamics of Maca Powder Market 
Maca plants exotic status, beneficial functional properties and high traditional usage 
result in the plant being referred to as a superfood. Similar to other superfoods that 
have come from the Latin American region, the maca root and its derived products are 
expected to witness growth and eventual stabilization. The natural and organic status 
of most maca plants is also a major factor driving the market. 
The market for maca powder is centered on its claim in controlling infertility. Infertility 
is a crucial issue across the world. As per the CDC data, about 7.5 million women 
between the ages of 15 and 44 in the U.S. suffer from impaired fecundity. This figure 
amounts to over 12.3% of the women belonging to that age group. The rise in 
consumption of products, especially natural-based products, have been on a rise due 
to the increasing prevalence of infertility issues. 
The maca powder market faces several restraints in the form of low awareness and 
availability, high price, lack of strong scientific evidence and severe competition. 
Despite its uniqueness, the maca powders compete with several other natural fertility 
solutions. The relatively high price of the products also hinders the market in 
developing regions. 
Market Segmentation of Maca Powder Market 
The maca powder market is segmented on the basis of type, color and application. 
On the basis of type, the market is differentiated into raw/regular maca powder and 
gelatinized maca powder. The gelatinized maca powder is heat treated in order to 
remove all starch content from the root and also helps in concentrating the powder. 
The removal of starch helps in the case of consumers with starch sensitivity and aids 
in digestion. The drawback of the gelatinized version is that the heat treatment kills all 
the enzymes and alters the nutrient profile of the maca root. 
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On the basis of color, the market is differentiated into black, red and yellow segments. 
The yellow maca powder is the dominant segment with an estimated market share of 
60%. The yellow maca powder is well suited for enhancing female fertility. Red and 
black maca powders are considered rare and are used in products that claim to protect 
against cancer, strengthen the bone structure, increase memory and reduce stress 
and fatigue. 
On the basis of application, the market is segmented into pharmaceutical, therapeutic, 
nutritional powders, bakery products, beverages and others. The several functional 
properties of maca powder help in increasing its role as a therapeutic and medicinal 
solution. The use of maca powder as a nutritional powder is particularly high and is 
expected to witness maximum growth in the coming years. 
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Regional Outlook of Maca Powder Market 
The maca powder market in North America, Latin America, Western Europe, Eastern 
Europe, Asia Pacific excluding Japan, Japan, and MEA is covered in the report. 
Latin America is a major dominant region in the market due to a historically high 
consumption and relatively easy availability. The Asia Pacific region occupies a minor 
market share due to low product awareness and high costs. North America and 
Europe are important markets and major importers of the products. The demand for 
the product is closely tied to the increasing health consciousness and willingness of 
consumers to spend more on high quality and exotic products. 
Key Market Players in Maca Powder Market 
Some of the key players of the maca powder market include Cosmic Nutracos 
Solutions Private Limited (GAIA), The MacaTeam, LLC., The Organique Co., Feel 
Good Organics, etc. 
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