(Epub Download) Designing for Behavior Change: Applying Psychology and Behavioral Economics Full
                      
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Book Description
 
Designers and managers hope their products become essential for users--integrated into their
lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a
process of careful design and iterative learning, especially for technology companies. This guide
shows you how to apply behavioral science--research that supports many products--to help your
users achieve their goals using your product.In this updated edition, Stephen Wendel, head of
behavioral science at Morningstar, takes you step-by-step through the process of incorporating
behavioral science into product design and development. Product managers, UX and interaction
designers, and data analysts will learn a simple and effective approach for identifying target users
and behaviors, building the product, and gauging its effectiveness.Learn the three main strategies
to help people change behaviorIdentify behaviors your target audience seeks to change--and
obstacles that stand in their wayDevelop effective designs that are enjoyable to useMeasure your
product's impact and learn ways to improve itCombine behavioral science with data science to
pinpoint problems and test potential solutions
 
 
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