How Can We Reduce Child Malnutrition In India
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How Can We Reduce Child Malnutrition In India?
SPONSOR A CHILD
• World Vision India’s response to the gravity of malnutrition in the country’s most deprived 
locations is a multi-pronged strategy that encompasses the spread of awareness, education 
using the right tools, community outreach and making resources available to the needy. To 
help us save malnourished children, sponsor a child and donate online today!
• Sunita and Sunil excited to taste the Kheer (rice pudding). Kheer is a big hit among the 
children and is frequently consumed in households of Badnapur and Solamoh. Sunita was in 
the category of moderately malnourished, Grade 2. Through our sponsors, who donate online 
to sponsor a child, we are able to give the best inputs to save malnourished children.
• But now with the introduction of awareness drives and health conscious cooking, she has 
sailed out of her malnutrition state and is of normal weight for her age. 
DONATE ONLINE
•With innovative community inclusive ideas and initiatives such as food exhibitions 
the World Vision India team of Melghat is working tirelessly towards making 
malnutrition a history in the Melghat region. Many more such regions are in dire 
need of malnutrition intervention. If you believe we need to save malnourished 
children, try to donate online to sponsor a child.
• Listed below are certain interventions planned by World Vision India in an attempt 
to save malnourished children:
• UMANG – Urgent Management and Action for Nutritional Growth
• It is an emergency community-managed feeding programme in 18 States through 
the AnganwadiCenter to save malnourished children, including children below 2 
years.
• PD HEARTH
• A Positive Deviance Inquire (PDI) identifies the good health and nutrition practices 
in local families where children are well-nourished. These practices centre on 
identifying local foods to improve the nutrient density, proactive child feeding 
techniques, and/or hygiene practices. These feeding practices are then taught to 
caregivers of underweight children in an intensive 12-day behaviour change 
programme.Through these practices, we attempt to save malnourished children. 
SAVE MALNOURISHED CHILDREN
• Identifying such practices requires monetary inputs. To support our work, donate online today!
• TIMED & TARGETTED COUNSELLING
• A behaviour change approach, TTC targets a cohort of pregnant women and young children less than 24 
months old using a curriculum of health and nutrition messages. The approach addresses integrated 
health and nutrition needs of the target groups, barriers and negotiation agreement with households. This 
counselling, rather than trying to save malnourished children, tries to make sure they aren’t 
malnourished to begin with.
• EMPOWERING MOTHERS
• Rightly recognising that mothers are the strongest cog in the family machinery, we shape girls’ and 
women’s access to education that helps families move from income generation to asset creation. Sponsor 
a child today to help them rise up in society and become valuable members of the country.
CITIZENS’ VOICE AND ACTION
CVA is a tool to empower communities, influence quality, 
efficiency and accountability with which services are 
provided at the local level. Our staff, partners and 
communities are trained in CVA to improve the access to and 
functioning of health and nutrition facilities. To help us train 
more members of World Vision in CVA, donate online!
CHILD HEALTH NOW CAMPAIGN
Child Health Now (CHN) is World Vision’s global advocacy 
campaign to reduce preventable deaths of children under 
five. In India, CHN works with CSOs and Government 
authorities in seven low HDI States to improve maternal and 
child health. 
PARTNERING WITH GOVERNMENT
We strengthen the quality of the ICDS services, equip the 
communities, Accredited Social Health Activists (ASHA) and 
Anganwadi Workers (AWW) to access Nutrition Rehabilitation 
centres wherever available. Through these interventions, 
and many more, we hope to save malnourished children all 
across India. However, monetary inputs aid us in achieving 
goals faster. Donate online if you believe in this cause, or if 
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