Africa Non-Alcoholic Beverages Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Africa Non-Alcoholic 
Beverages Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
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t ransform thei r  bus inesses.
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developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Accord ing  t o  t he  l a tes t  repo r t  by  I MARC Group ,  t i t l ed  "Afr ica  Non-Al coho l i c  
Beverages  Market :  I ndust ry  T rends ,  Share ,  S ize ,  Growth ,  Opportun i ty  and  
Forecast  2024-2032 ,"  t he  A f r i ca  non-a l coho l i c  beve rages  m arke t  s i ze  reached 
US$  90 .2  B i l l i on  in  2023.
Report Non-a lcoho l i c  beverages  re fe r  t o  so f t  d r inks  tha t  a re  genera l l y  p repared  v i a  the  
e t hano l  d i s t i l l a t i on  p rocess .  W ide ly  so ld  in  mu l t i p l e  f l avo rs ,  t hey  i nc lude  a  vas t  
Highlight and range  o f  non-a l coho l i c  beve rages ,  such  as  s t imu la t i ng ,  re f resh ing  and nour i sh ing  
d r inks .  
They  are  usua l l y  p re f e r red  by  consumers  fo r  rehyd ra t i ng  t he  body ,  improv ing  
Description overa l l  d i ges t i ve  func t ion ing  and boos t ing  energy  leve l s .  I n  A f r i ca ,  t he re  has  been  
a  cons iderab le  r i se  in  t he  consumpt i on  o f  non -a lcoho l i c  beve rages  due  to  the  
easy  p roduc t  ava i lab i l i t y  t h rough  on l ine  and o f f l i ne  o rgan i zed  re ta i l  channe ls .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/a f r i ca-non-a lcoho l i c -beverages-marke t / r eques t samp l
e
Report Description
A f r i c a  N o n - A lc o h o l i c  B e ve r a g es  M a rk e t  T re n d s :
T he  ma r k e t  i n  A f r i c a  i s  p r i m a r i l y  d r i ve n  b y  t h e  r i s i n g  t r e n d  o f  o n - t h e -g o  b e ve r a g e s  a m on g  th e  m as s e s .  T h i s  i s  s u p po r t e d  b y  
t he  s h i f t i n g  l i f e s t y l e  p a t t e r n s  a nd  h ec t i c  w o rk  s c h e d u l e s  l e d  b y  w o r k i n g  p r o f e ss i o n a l s .  C o u p l e d  w i t h  t h e  w i d e s p re a d  
p r e f e re n c e  f o r  l e a d i ng  a  h ea l t h y  l i f e s t y l e ,  t h i s  i s  c a t a l y z i n g  t h e  p r o d u c t  d e m an d .  T h i s  ha s  a l s o  e nc o u r ag e d  n u me r o u s  l ea d i n g  
ma n u f ac t u re r s  an d  s e l l e r s  t o  h ea v i l y  i n v e s t  i n  t h e  l a u n c h i n g  o f  g l u te n - f r ee  a n d  l o w - c a l o r i e  b e v e ra g e s ,  w h i c h  a r e  ga i n i n g  
po p u l a r i t y  am o n g  t he  ma s s e s .  A l on g  w i t h  t h i s ,  t h e  i n t r o d u c t i o n  o f  b e ve r a g e s  p r ep a r e d  u s i ng  r i c e ,  c o c on u t  m i l k  a n d  v an i l l a  i s  
f av o r a b l y  i m pa c t i n g  t h e  ma r k e t .  
F u r t h e r m o r e ,  co n t i n u o us  i mp r o v em e n ts  i n  t he  f oo d  a n d  b e v e r a g e  s e c to r  a n d  t h e  a d v e n t  o f  on l i n e  d e l i v e r y  m o de l s  a r e  
p r o v i d i n g  a  b o os t  t o  t h e  s a l e s  o f  n o n - a l c o h o l i c  be v e r a ge s  a c r o s s  t he  re g i o n .  A d d i t i o n a l l y ,  s ev e r a l  r o bu s t  m a r k e t i n g  s t r a t e g i e s  
ad o p t e d  by  v e n d o r s  a n d  t h e  ad v e n t  o f  i n n o v a t i v e  p a c ka g i n g  s o l u t i o n s  a r e  c r e a t i n g  a  po s i t i v e  ma r k e t  o u t l o o k .  O t h e r  f a c to r s ,  
i n c l u d i n g  ra p i d  u r ba n i z a t i on ,  i n f l a t i n g  d i s p os a b l e  i nc o m e  l ev e l s  o f  t h e  m a s se s  a nd  t he  e a sy  a v a i l ab i l i t y  o f  d i v e rs i f i e d  d r i n k  
f l a v o r s ,  a r e  co n t r i bu t i n g  to  t h e  m a r k e t  g r ow t h  ac r o s s  A f r i c a .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / a f r i c a - n o n - a l co h o l ic - b e v er a g e s -m a r k e t
Breakup by Product Type:
• Carbonated Drinks
• Non-Carbonated Drinks
o Fru i t  and Vegetable  Ju ice
o Funct iona l  Dr inks
o RTD Tea and Coff ee
o Bott led Water
Report o Others
 
Segmentation
Breakup by Category:
• Mass
• Premium
Breakup by Packaging Type:
• Bottles
• Cans
• Others
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
Report • Specialty Stores
Segmentation • Online Stores
• Others
Breakup by End User:
• Household
• Insti tut ional
Breakup by Country:
• Nigeria
• Algeria
• South Africa
• Morocco
• Egypt
Report • Ghana
Segmentation • Kenya
• Tunisia
• Côte d' Ivoire
• Angola
• Others
• A.G.  Barr  p. l .c .
• Al  Ahram Beverages Company S.A.E.  (Heineken 
N.V.)
• Coca-Cola  Peninsula Beverages (Pty)  Ltd
• Faragal la  Group
Competitive • Juhayna Food Industr ies  S.A.E
• Kings ley Beverages (Pty)  Ltd
Landscape • Nest lé  S.A.
with Key • Peps iCo Inc
• Pioneer Food Group Limited
Players • Red Bul l  GmbH
• The Beverage Company
• The Kraft  Heinz Company
• Tiger Brands L imited
• Twizza (Pty)  Ltd.
How has the Africa non-alcoholic beverages market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the Africa 
non-alcoholic beverages market?
Key What are the key regional markets?
Questions 
What is the breakup of the market based on the 
product type?
Answered in 
the Report What is the breakup of the market based on the category?
What is the breakup of the market based on the 
packaging type?
What is the breakup of the market based on the 
distribution channel?
What is the breakup of the market based on the end 
user?
What are the various stages in the value chain of the 
industry?
Key 
What are the key driving factors and challenges in the 
Questions industry?
Answered in What is the structure of the Africa non-alcoholic 
beverages market and who are the key players?
the Report
What is the degree of competition in the industry?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     A f r i c a  N o n - A l c o h o l i c  B e v e r a g e s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     C a r b o n a t e d  D r i n k s
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     N o n - C a r b o n a t e d  D r i n k s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  B r e a k u p  b y  T y p e
           6 . 2 . 2 . 1  F r u i t  a n d  V e g e t a b l e  J u i c e
              6 . 2 . 2 . 1 . 1  M a r k e t  T r e n d s
              6 . 2 . 2 . 1 . 2  M a r k e t  F o r e c a s t
       
           6 . 2 . 2 . 2  F u n c t i o n a l  D r i n k s
              6 . 2 . 2 . 2 . 1  M a r k e t  T r e n d s
              6 . 2 . 2 . 2 . 2  M a r k e t  F o r e c a s t
           6 . 2 . 2 . 3  R T D  T e a  a n d  C o f f e e
              6 . 2 . 2 . 3 . 1  M a r k e t  T r e n d s
              6 . 2 . 2 . 3 . 2  M a r k e t  F o r e c a s t
           6 . 2 . 2 . 4  B o t t l e d  W a t e r
              6 . 2 . 2 . 4 . 1  M a r k e t  T r e n d s
              6 . 2 . 2 . 4 . 2  M a r k e t  F o r e c a s t
           6 . 2 . 2 . 5  O t h e r s
              6 . 2 . 2 . 5 . 1  M a r k e t  T r e n d s
Table of               6 . 2 . 2 . 5 . 2  M a r k e t  F o r e c a s t        6 . 2 . 3  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  C a t e g o r y
    7 . 1     M a s s
Contents         7 . 1 . 1  M a r k e t  T r e n d s        7 . 1 . 2  M a r k e t  F o r e c a s t  
    7 . 2     P r e m i u m
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  P a c k a g i n g  T y p e
    8 . 1     B o t t l e s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t  
    8 . 2     C a n s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t   
    8 . 3     O t h e r s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t   
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / a f r i ca - n o n - a l c o h o l i c - b ev e r a g es - m a
r ke t / t o c
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