Australia Wine Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Australia Wine Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
A cc o r d i ng  to  t h e  l a t e s t  r e p o r t  b y  I MA R C  Gr o u p ,  t i t l e d  " A u s t ra l i a  W i n e  Ma r k e t :  
I n d u s t r y  T re n d s ,  S h a re ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  an d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  A u s t r a l i a  w i ne  m a rk e t  s i z e  i s  p r o j e c t e d  to  e x h i b i t  a  g r o w th  r a te  ( C A GR )  o f  
4 . 5 0 %  du r i n g   2 0 2 4 - 20 3 2  .
A  h i g h  f o c u s  o n  ex p o r t s  as  w e l l  a s  g ro w i n g  d em a n d  f o r  d om e s t i c  c o n s um p t i on  i s  o n e  o f  
Report t he  f ac t o r s  r e s p on s i b l e  f o r  t h e  g r ow t h  o f  t he  A us t r a l i a  w i n e  ma r k e t .  A d d i t i o n a l l y ,  t he  
ma r k e t  i s  p r op e l l e d  b y  p r o du c i n g  h i g h - q u a l i t y  w i ne s ,  f r o m  ro b u s t  S h i r az  t o  d e l i c a t e  
C ha r d o n na y ,  w h i c h  h as  p o s i t i o n e d  i t  f a v o r a b l y  o n  t h e  g l o b a l  s t a g e .  
Highlight and Mo r e o ve r ,  do m e s t i c  t r e n d s  h a ve  s h i f t e d  t o w a rd s  p r e m i u m i z a t i o n ,  w i t h  c o n su m e rs  
i n c r e a s i ng l y  op t i n g  f o r  p r e m i u m  w i n es  o v e r  b u l k  an d  v a l u e  o f f e r i n gs ,  w h i c h  i s  f u r t h e r  
Description bo l s t e r i n g  t h e  m a r k e t .  T h i s  t r e nd  i s  su p p o r te d  b y  t h e  g r o w i n g  nu m b e r  o f  w i n e  d r i n k e rs  w ho  a r e  s e e k i ng  u n i q u e  a n d  h i g h - q u a l i t y  w i ne  e xp e r i e nc es .  A d d i t i on a l l y ,  t he  d i v e r s e  
c l i ma t e  a n d  i n n o v a t i ve  v i t i c u l t u r e  p r a c t i c e s  o f  t h e  c o u n t r y  h a v e  a l l o w e d  v i n tn e r s  t o  
ex p e r i me n t  a n d  r e f i n e  t h e i r  w i n e  p r od u c t i on  t e c h n i qu e s ,  f u r t h e r  e n h an c i n g  th e  q u a l i t y  
an d  v a r i e t y  a v a i l a b l e  t o  c o n su m e r s .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / a us t r a l i a -w i n e - ma r k e t / r e q u es t s a mp l e
Report Description
Austral ia  Wine Market Trends:
On the in ternat ional  f ront ,  w ines f rom Aust ra l ia  cont inue to see s t rong demand in key  markets  such as 
China,  the Uni ted Sta tes ,  and the UK,  desp i te recent  cha l lenges inc lud ing t rade d isputes and tar i f fs ,  
which are  augment ing the market .  In  add i t ion  to  th is ,  e f for ts  by Wine Aust ra l ia  and other  indust ry  bodies 
to promote wine g loba l ly  have been p ivota l  in  mainta in ing a  market  presence abroad.  
Fur thermore,  sus ta inabi l i ty  has become a s igni f icant  dr iver  in  the indust ry ,  w i th both consumers  and 
producers p lac ing greater  emphasis  on env i ronmental ly  f r iendly  pract ices ,  thereby escalat ing the 
market .  This  inc ludes everyth ing f rom water  management  and organ ic  v i t icu l ture to  susta inable  
packag ing so lu t ions,  which is  ant ic ipated to  dr ive  the Aust ra l ia  w ine market  over  the forecasted per iod.
View Report  TOC, Figures and Tables :  ht tps: / /www.imarcgroup.com/austral ia-wine-market
Product Type Insights:
• Sti l l  Wine
• Sparkl ing Wine
• Fort ifi ed Wine and Vermouth
 
Color Insights:
Report • Red Wine
•
Segmentation Rose Wine
• White Wine
Distribution Channel Insights:
• Off -Trade
o Supermarkets and Hypermarkets
o Specialty Stores
o Online Stores
o Others
• On-Trade
Regional Insights:
Report • Austral ia Capital  Terr i tory & New South Wales
Segmentation • Victoria & Tasmania
• Queensland
• Northern Terr i tory & Southern Austral ia
• Western Austral ia
How has the Australia wine market performed so far 
and how will it perform in the coming years?
What has been the impact of COVID-19 on the Australia 
wine market?
What is the breakup of the Australia wine market on the 
basis of product type?
Key 
What is the breakup of the Australia wine market on the 
Questions basis of color?
Answered in What is the breakup of the Australia wine market on the basis of distribution channel?
the Report What are the various stages in the value chain of the 
Australia wine market?
What are the key driving factors and challenges in the 
Australia wine?
What is the structure of the Australia wine market and 
who are the key players?
What is the degree of competition in the Australia wine 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    A u s t r a l i a  W i n e  M a r k e t  -  I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     M a r k e t  D y n a m i c s    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    A u s t r a l i a  W i n e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    A u s t r a l i a  W i n e  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     S t i l l  W i n e
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     S p a r k l i n g  W i n e
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 3     F o r t i f i e d  W i n e  a n d  V e r m o u t h
        6 . 3 . 1  O v e r v i e w
       
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    A u s t r a l i a  W i n e  M a r k e t  -  B r e a k u p  b y  C o l o r
    7 . 1     R e d  W i n e
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     R o s e  W i n e
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Table of     7 . 3     W h i t e  W i n e        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Contents 8    A u s t r a l i a  W i n e  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     O f f - T r a d e
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  S e g m e n t a t i o n
           8 . 1 . 3 . 1  S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
           8 . 1 . 3 . 2  S p e c i a l t y  S t o r e s
           8 . 1 . 3 . 3  O n l i n e  S t o r e s
           8 . 1 . 3 . 4  O t h e r s
        8 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     O n - T r a d e
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /a us t ra l i a -w ine -m a rke t / t o c
Partial List of Clients
Partial List of Clients
Disclaimer
© 2024  IMARC Al l  R ights  Reserved 
Th is  Pub l i ca t ion  and  a l l  i t ’ s  con ten ts  un less  o therw ise  men t i oned  a re  copy r i gh ted  in  the  name o f  
I n t e rna t i ona l  Marke t  Ana lys i s  Research  and  Consu l t ing  ( IMARC) .  No  pa r t  o f  t h i s  pub l i ca t ion  may  be  
rep roduced ,  repackaged ,  red i s t r i bu ted  o r  res o ld  i n  who le  o r  i n  any  pa r t .  The  pub l i ca t ion  may  a l so  
no t  be  used  i n  any  f o rm o r  by  and means  g raph i c  e lec t ron ic  o r  mechan ic a l ,  i nc lud ing  pho tocopy ing ,  
reco rd ing ,  t ap ing  o r  by  i n fo rmat i on  s to rage  o r  re t r ieva l ,  o r  by  any  o the r  f o rm,  w i t hou t  the  exp ress  
c ons en t  o f  I n t e rna t iona l  Marke t  Ana lys i s  Research  and  Consu l t i ng  ( IMARC) .
Disc la imer :  Al l  con ten ts  and  da ta  o f  t h i s  pub l i c a t i on ,  i nc lud ing  fo recas t s ,  da ta  ana lys i s  and  op in ion  
have  been  based  on  in f o rmat ion  and  sources  be l ieved  to  be  accu ra te  and  re l iab le  a t  t he  t ime  o f  
pub l i sh ing .  In t e rna t i ona l  Ma rke t  Ana l ys is  Research  and  Consu l t ing  makes  no  rep resen ta t ion  o f  
war ran t y  o f  any  k ind  as  to  t he  acc u racy  o r  comp le teness  o f  any  I n fo rmat i on  p rov ided .  IMARC 
accep ts  no  l i ab i l i t y  wha tsoever  f o r  any  los s  o r  damage  resu l t i ng  f rom op in ion ,  e r ro rs  o r  
i naccu rac ies  i f  any  f ound  th is  pub l i ca t ion .
IMARC,  IMARC Group  and  G loba l  Therapy  I ns igh t  Ser i es  a re  reg is t e red  t rademarks  o f  I n te rna t iona l  
Marke t  Ana lys i s  Research  and  Consu l t ing .  A l l  o the r  t rademarks  used  i n  th i s  pub l i ca t i on  a re  
reg i s te red  t rademarks  o f  t he i r  r espec t i ve  compan ies .
Contact Us
Visit us at :
https://www.imarcgroup.com
+1-631-791-1145
[email protected]
Stay With Us: