East Africa Alcoholic Beverages Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     East Africa Alcoholic 
Beverages Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a t e s t  r e po r t  b y  I MA R C  G r o up ,  t i t l e d  " E a s t  A f r i ca  A l c o h o l ic  
B ev e r a g e s  M a r k e t :  I n d u s t r y  T r e n d s ,  S h ar e ,  S i ze ,  G ro w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  
20 2 4 - 2 03 2 , "  t h e  E a s t  A f r i c a  a l c o h o l i c  b e v e r ag e s  ma r k e t  i s  e xp e c t ed  t o  ex h i b i t  a  g r o w th  
r a t e  ( C A G R )  o f  8 .5 %  d u r i n g  2 02 4 - 2 0 32 .
A l c o h o l i c  b e v e ra g e s  a r e  a  ra n g e  o f  d i s t i l l e d  d r i nk s  o r  l i q u o r s  t h a t  a r e  p r o d u ce d  th r o u g h  
Report b r e w i n g  a n d  fe r m e n t a t i o n  o f  v a r i ou s  b a s e  i n g r e d i en t s ,  i n c l ud i n g  g ra i n s ,  f r u i t s ,  a nd  
o t h e r  s ug a r  s o u r c e s .  T he i r  m an u f a c t u r i n g  p r o c e ss  a l s o  e n c o mp a s s e s  a  d i s t i l l a t i o n  
p r o c e d u r e ,  w h i ch  as s i s t s  i n  i n c r e a s i ng  e th a n o l  c o n t e n t  i n  d r i n k s  t o  e l i m i n a t e  f r a c t i o ns  
Highlight and o f  t h e  ba s e  l i q u i d  t h a t  a r e  n o t  r eq u i r e d  i n  t he  f i n a l  co m m od i t y .  
A t  p re s e n t ,  b ee r ,  w i n e ,  s p i r i t s ,  g i n ,  r um ,  t e q u i l a ,  l i q u eu r s ,  v o d ka ,  a n d  b a i j i u  a r e  
Description s t a n d a rd  a l c o h o l i c  b ev e r a ge s ,  w h i c h  a r e  c o m me r c i a l l y  a v a i l a b l e  i n  v a r y i ng  f l a vo r s  a n d  p r i c e s .  M o de r a t e  c o ns u m p t i o n  o f  t h e s e  d r i n ks  a i d s  i n  r e d uc i n g  t h e  r i s k  o f  i s c h e m i c  
s t r o k e ,  d i a b e t es ,  a n d  h e a r t  d i s e a s e s ,  i m p ro v i n g  b l o o d  c i r c u l a t i o n ,  a n d  a l l e v i a t i ng  
s t r e s s  b y  p r o v i d i n g  a  r e l a x i ng  e x p e r i e n c e  to  t he  c o n s um e r .  A s  a  r e s u l t ,  a l c o h o l i c  
be v e r a ge s  a r e  e x t en s i v e l y  co n s u me d  a s  r e c r ea t i o n a l  a n d  re j u v e n a t i n g  b ev e r a ge s .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / e as t - a f r i c a - a l c oh o l i c - be v e r a ge s - ma r k e t / r e q u e s t s a m p l e
Report Description
E a s t  A f r i c a  A lc o h o l i c  B e v e r a g e s  M a r k e t  T r e n d s :
T h e  i n c r e a s i n g  c o n s u m p t i o n  o f  v a r i o u s  a l c o h o l i c  b e v e r a g e s  a n d  t h e  i n c r e a s i n g  d e m a n d  f o r  d i s t i l l e d  p r e m i u m  d r i n k s  f o r  h a v i n g  a  
b e t t e r  d r i n k i n g  e x p e r i e n c e  a r e  p r i m a r i l y  d r i v i n g  t h e  m a r k e t  g r o w t h  i n  t h e  E a s t  A f r i c a  r e g i o n .  T h i s  c a n  b e  f u r t h e r  a t t r i b u t e d  t o  t h e  
r i s i n g  d i s p o s a b l e  i n c o m e s ,  r a p i d  u r b a n i z a t i o n ,  c h a n g i n g  c o n s u m e r  p r e f e r e n c e s  a n d  l i v i n g  s t a n d a r d s .  I n  l i n e  w i t h  t h i s ,  t h e  
i n t r o d u c t i o n  o f  s e v e r a l  r e a d y - t o - m i x  h y b r i d  b e v e r a g e s  i n  u n i q u e  f l a v o r  c o m b i n a t i o n s  b y  m a n u f a c tu r e r s  t o  o f f e r  a  d i s t i n c t  t a s t e  i s  
a c t i n g  a s  a n o t h e r  g r o w th - i n d u c i n g  f a c t o r .  A d d i t i o n a l l y ,  w e s te r n  c u l t u r a l  i n f l u e n c e s  a n d  t h e  g r o w i n g  t r e n d  o f  s o c i a l i z i n g  a n d  c a s u a l  
d r i n k i n g  o f  c o c k ta i l s ,  v o d k a ,  b e e r ,  a n d  w i n e  i n  b a r s ,  r e s t a u r a n t s ,  a n d  c l u b s ,  e s p e c i a l l y  a m o n g s t  y o u n g e r  d e mo g r a p h i c s ,  a r e  
c o n t r i b u t i n g  t o  t h e  m a r k e t  g r o w t h .  
M o r e o v e r ,  t h e  s u d d e n  o u t b r e a k  o f  t h e  c o r o n a v i r u s  d i s e a s e  ( C O V ID - 1 9 )  p a n d e m i c  a n d  t h e  c o n s e q u e n t  i m p l e m e n t a t i o n  o f  l o c k d o w n  
h a s  p r o m p te d  c o n s u m e r s  t o  w i d e l y  u t i l i z e  e - c o mm e r c e  p l a t f o r m s  t o  o r d e r  a l c o h o l i c  b e v e r a g e s  i n s te a d  o f  v i s i t i n g  b r i c k - a n d - m o r t a r  
a l c o h o l  s h o p s .  A d d i t i o n a l l y ,  t h e  o n g o i n g  e s ta b l i s h m e n t  o f  w i n e r i e s  a n d  m i c r o - b r e w e r i e s  i n  t h e  r e g i o n  a n d  t h e  e s c a l a t i n g  
i n v e s t m e n ts  m a d e  b y  f o r e i g n  a l c o h o l i c  b e v e r a g e  m a n u fa c t u r i n g  o r g a n i z a t i o n s  f o r  e x p a n d i n g  m a r k e t  p r e s e n c e  a r e  i m p e l l i n g  t h e  
m a r k e t  g r o w th .  A p a r t  f r o m  th i s ,  e x t e n s i v e  p r o d u c t  e n d o r s e me n t  a n d  s t r a t e g i c  c o l l a b o r a t i o n s  a m o n g s t  k e y  p l a y e r s  t o  c o m p o s e  
e x o t i c  f l a v o r - i n f u s e d  a l c o h o l i c  b e v e r a g e s  w i t h  e f f e c t i v e  p a c k a g i n g  a r e  c r e a t i n g  a  p o s i t i v e  o u t l o o k  f o r  t h e  m a r k e t .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / e a s t - a f r i c a - a lc o h o l i c - b e v e r a g e s - m a r k e t
Breakup by Product:
• Beer
• Wine
• Spir i t
• Others
Report Breakup by Type:
• Flavor
Segmentation • Unfl avored
Breakup by Packaging Type:
• Glass Bottles
• Plastic Bott les
• Cans
• Others
Breakup by Distribution Channel:
• Liquor Stores
• Restaurants ,  Hotels ,  & Bar
• Supermarkets  and Hypermarkets
• Onl ine Retai l ing
• Others
Report 
Breakup by Country:
Segmentation
• Ethiopia
• Kenya
• Tanzania
• Uganda
• Sudan
• Rwanda
• Others
• Africa Spir its L imited (ASL)
• Diageo
• EABL
• ELLE KENYA
Competitive 
• Kenya Wine Agencies Limited
Landscape • Nile Breweries Ltd.
with Key • Tanzania Breweries Limited
• Vinepack Ltd.
Players
How has the East Africa alcoholic beverages market 
performed so far and how will it perform in the coming 
years?
What are the major countries in the East Africa 
alcoholic beverages market?
Key What is the impact of COVID-19 on the East Africa 
alcoholic beverages market?
Questions 
Answered in What is the breakup of the market based on the product?
the Report
What is the breakup of the market based on the type?
What is the breakup of the market based on the 
packaging type?
What is the breakup of the market based on the 
distribution channel?
What are the various stages in the value chain of the 
industry?
What are the key driving factors and challenges in the 
market?
What is the structure of the East Africa alcoholic 
Key beverages market and who are the key players?
Questions What is the degree of competition in the market?
Answered in 
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s
5     E a s t  A f r i c a  A l c o h o l i c  B e v e r a g e s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6    M a r k e t  B r e a k u p  b y  P r o d u c t
    6 . 1     B e e r
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     W i n e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S p i r i t
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     O t h e r s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  T y p e
    7 . 1    F l a v o u r
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     U n f l a v o r e d
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  P a c k a g i n g  T y p e
    8 . 1    G l a s s  B o t t l e s
Table of         8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     P l a s t i c  B o t t l e s
Contents         8 . 2 . 1  M a r k e t  T r e n d s        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     C a n s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     O t h e r s
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    9 . 1     L i q u o r  S t o r e s
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
    9 . 2     R e s t a u r a n t s ,  H o t e l s ,  &  B a r
        9 . 2 . 1  M a r k e t  T r e n d s
        9 . 2 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / e a s t - a f r i c a - a l c o h o l i c - b ev e r a g es - m
a r ke t / t o c
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