Gummy Vitamins Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global Gummy Vitamins 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Accord ing  to  the  la tes t  repor t  by  IMARC Group,  t i t l ed  "Gummy Vi tamins 
Market :  Global  Industry  Trends,  Share ,  S ize ,  Growth ,  Opportuni ty  and 
Forecast  2024-2032,"  the  g loba l  gummy v i tamins marke t  s ize  reached US$ 
7.1  B i l l i on  in  2023.
Report Gummy v i tamins a re  chewab le  v i tamins w i th  a  tex ture  s imi la r  to  gummy 
cand ies .  They are  manufac tu red wi th  corn  s ta rch ,  ge la t in ,  sugar ,  wa te r ,  and  
Highlight and added co lo r ings and  are  ava i lab le  in  d i f fe ren t  shapes ,  co lo rs ,  and  f lavors .
These  v i tamins  are  consumed to  increase the  in take  o f  spec i f i c  nut r ients ,  
Description such  as i ron ,  ca lc ium,  magnes ium and v i tamins  A,  B ,  C,  D,  and  E.  Gummy 
v i tamins are  ga in ing popular i t y  among ind iv idua ls  as  they  a re  conven ien t  to  
s tore ,  easy to  swa l low,  d igest  and  absorb  in  the  body .
Request  for  a  PDF sample  of  th is  report :  
ht tps : / /www. imarcgroup.com/gummy-v i tamins-marke t / reques tsample
Report Description
G lo b a l  G u m m y  V i t a m in s  M a r k e t  T r e n d s :
S i g n i f i c a n t  g r o w t h  i n  t h e  n u t r a c e u t i c a l  i n d u s t r y  i s  o n e  o f  t h e  k e y  f a c to r s  d r i v i n g  t h e  m a r k e t  g r o w th .  I n  a d d i t i o n ,  t h e  r i s i n g  
c o n s c i o u s n e s s  a m o n g  t h e  m a s s e s  r e g a r d i n g  t h e  b e n e f i t s  o f  r e g u l a r  c o n s u m p t i o n  o f  d i e t a r y  s u p p l e m e n t s  r e p r e s e n t s  a n o th e r  ma j o r  
g r o w t h - i n d u c i n g  f a c t o r .  M o r e o v e r ,  d u e  t o  t h e  g r o w i n g  p r e v a l e n c e  o f  n u t r i t i o n a l  d e f i c i e n c i e s  a m o n g  c h i l d r e n  a n d  a d u l t s ,  t h e r e  h a s  
b e e n  a  s i g n i f i c a n t  g r o w th  i n  t h e  c o n s u m p t i o n  o f  g u mm y  v i t a m i n s  t o  p r e v e n t  c h r o n i c  d i s e a s e s  a n d  m a i n t a i n  p h y s i c a l  a n d  m e n ta l  
w e l l b e i n g .  B e s i d e s  t h i s ,  t h e  m a r k e t  i s  f u r t h e r  p r o p e l l e d  b y  t h e  w i d e s p r e a d  a d o p t i o n  o f  V i t a m i n  C  s u p p l e m e n t s  t o  b o o s t  i m m u n i t y  
a g a i n s t  c o r o n a v i r u s  d i s e a s e  ( C O V I D - 1 9 ) .  
A l o n g  w i t h  t h i s ,  k e y  m a n u fa c t u r e r s  a r e  i n t r o d u c i n g  i n n o v a t i v e  p r o d u c t  v a r i a n t s  u s i n g  n a t u r a l  a n d  o r g a n i c  i n g r e d i e n t s ,  i n c l u d i n g  
g u m m y  v i t a m i n s  i n  n o v e l  f l a v o r s ,  s u c h  a s  a p p l e ,  p i n e a p p l e ,  o r a n g e ,  s t r a w b e r r y ,  l i m e ,  c o l a ,  a n d  c h e r r y .  T h e y  a r e  a l s o  l a u n c h i n g  
p r o d u c t s  w i t h  c u s to m i z e d  n u t r i e n t  c o m p o s i t i o n s  f o r  e a c h  c o n s u m e r .  F u r t h e r m o r e ,  t h e  r i s i n g  d i s p o s a b l e  i n c o m e s  o f  c u s t o m e r s ,  t h e  
i n c r e a s i n g  r e s e a r c h  a n d  d e v e l o p m e n t  ( R & D )  a c t i v i t i e s ,  a n d  t h e  e a s y  p r o d u c t  a v a i l a b i l i t y  o n  e - c o m m e r c e  p l a t f o r m s  a r e  s o m e  o f  t h e  
o t h e r  f a c t o r s  a n t i c i p a t e d  t o  p r o p e l  t h e  m a r k e t  g r o w th .
L o o k in g  f o r w a r d ,  IM A R C  G r o u p  e x p e c t s  t h e  m a r k e t  v a l u e  t o  r e a c h  U S $  1 0 .4  B i l l i o n  b y  2 0 3 2 ,  e x h ib i t in g  a  C A G R  o f  4 .3 %  
d u r in g  t h e  f o r e c a s t  p e r i o d  ( 2 0 2 4 - 2 0 3 2 ) .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / g u m m y - v i t a m in s - m a r k e t
Breakup by Type:
• Single Vitamin
• Mult i  Vitamin
• Prebiot ics and Probiot ics
 
Breakup by Demographics:
Report • Chi ldren
•
Segmentation Adult
Breakup by Sales Channel:
• Supermarkets and Hypermarkets 
• Specialty Stores
• Retai l  Pharmacies
• Online Stores
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
Report • Middle East and Afr ica
Segmentation
• Bayer AG
• Bettera Wel lness LLC
• Church & Dwight Co. Inc.
• Hero Nutr i t ionals
Competitive • Ion Labs Inc.  (DCC plc)
Landscape • Nature's Way Products LLC. (Dr.  Wi l lmar 
Schwabe GmbH & Co. KG)
with Key • Pfi zer Inc.
Players • Pharmavite (Otsuka Pharmaceutical  Co. Ltd)
• Santa Cruz Nutr i t ionals
• SmartyPants Vitamins (Uni lever plc)
• The Honest Company Inc.
• Vitakem Nutraceutical  Inc.
What was the size of the global gummy vitamins market 
in 2023?
What is the expected growth rate of the global gummy 
vitamins market during 2024-2032?
What are the key factors driving the global gummy 
vitamins market?
Key 
What has been the impact of COVID-19 on the global 
Questions gummy vitamins market?
Answered in What is the breakup of the global gummy vitamins market based on the type?
the Report What is the breakup of the global gummy vitamins 
market based on the demographics?
What is the breakup of the global gummy vitamins 
market based on sales channel?
What are the key regions in the global gummy vitamins 
market?
Who are the key players/companies in the global 
gummy vitamins market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  G u m m y  V i t a m i n s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     S i n g l e  V i t a m i n
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     M u l t i  V i t a m i n
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     P r e b i o t i c s  a n d  P r o b i o t i c s
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D e m o g r a p h i c s
       
    7 . 1     C h i l d r e n
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     A d u l t
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  S a l e s  C h a n n e l
    8 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     S p e c i a l i t y  S t o r e s
        8 . 2 . 1  M a r k e t  T r e n d s
Table of         8 . 2 . 2  M a r k e t  F o r e c a s t    8 . 3     R e t a i l  P h a r m a c i e s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
Contents     8 . 4     O n l i n e  S t o r e s        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 1 . 2  C a n a d a
           9 . 1 . 2 . 1  M a r k e t  T r e n d s
           9 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    9 . 2     A s i a - P a c i f i c
        9 . 2 . 1  C h i n a
           9 . 2 . 1 . 1  M a r k e t  T r e n d s
           9 . 2 . 1 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / g u m m y-v i t a m in s - m a r ke t / t o c
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