Irish Whiskey Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global Irish Whiskey 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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las t ing resul ts .
Accord ing  to  the  l a t es t  r epo r t  by  I MARC Group ,  t i t l ed  " I r ish  W hi skey Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  I r i sh  wh iskey  marke t  s i ze  reached  US$  5 .1  B i l l i on  in  2023.
I r i sh  wh iskey  i s  genera l l y  p repared  w i th  a  b lend  o f  un -ma l ted  and ma l t ed  ba r ley  
Report t ha t  i s  ma in l y  se rved  w i th  d i f f e ren t  cock t a i l  rec ipes  and s imp le  soda  h ighba l l s .  I t  
i s  a  da rk  d is t i l l ed  sp i r i t  w i t h  a  f r u i t y  and  van i l l a  t as te  tha t  i s  w ide ly  ava i lab le  i n  
mu l t ip le  va r i e t ies  t ha t  d i f f e r  on  the  bas is  o f  c l ima t i c  cond i t i ons  and d is t i l l a t ion  
Highlight and per i od .  
I t  a l so  exh ib i t s  some hea l t h  bene f i t s  i f  consumed in  modera t ion ,  i nc lud ing  
Description min im iz ing  t he  r i sks  o f  deve lop ing  hear t  d i seases  and  reduc ing  s t r ess .  I n  
compar ison  t o  o t he r  t ypes  o f  wh iskeys ,  I r i sh  wh isky  i s  p repared  f rom a  yeas t -
fe rmen ted  m ash o f  ma l ted  ba r ley ,  wh ich  i s  usua l l y  d is t i l l ed  th r i ce  to  p rov ide  a  
l i gh te r  and  smoot her  f i n i sh .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/ i r i sh -wh i skey-marke t / reques t samp le
Report Description
G l ob a l  I r i sh  Whi skey  M ar ke t  T rend s :
The  g lob a l  m ar ke t  i s  p r im ar i l y  d r i ven  b y  t h e  i nc r eas ing  c onsum pt io n  o f  a l coho l - bas ed  b eve r ages  am ong  i nd i v id ua l s .  Th i s  
i s  s uppo r t ed  b y  t he  r i s i n g  p r e f e r enc es  f o r  a l c oho l i c  d r i nks  i n  pu b l i c  eve n t s  and  c o r po r a t e  ga t h e r i ng s .  M or eo ve r ,  t h e  
chang ing  l i f es t y le  pa t t e r ns  a nd  t h e  i n f l a t i ng  d i sp osab le  i ncom e  le ve l s  o f  t he  m asses  have  p r o v ided  a  bo os t  t o  t h e  sa les  o f  
I r i sh  wh i skey  ac r oss  t he  g lobe .  A dd i t i o na l l y ,  s i g n i f i ca n t  g r ow t h  i n  t he  f o od  and  beve r age s  a nd  h osp i t a l i t y  s ec t o r s  has  
c r ea t ed  a  pos i t i ve  o u t l oo k  f o r  t he  m a r ke t .  
I n  l i ne  w i t h  t h i s ,  t he  p r o l i f e r a t i on  o f  r e s t au r an t s  and  c lubs  a c r os s  num er ous  cou n t r i es  a r e  ac t i ng  as  o t h e r  g r o w t h - i nduc i ng  
f ac t o r s .  Fu r t he r m or e ,  l ea d ing  m anu f ac t u r e r s  a r e  heav i l y  i nves t i ng  i n  de ve lop i ng  r o bus t  m a r ke t i n g  s t r a t eg ie s  an d  ce leb r i t y  
endo r sem e n t s ,  w h i ch  i s  p r ov id in g  a n  im pe t us  t o  t h e  m ar ke t  g r ow t h .  O t he r  f ac t o r s ,  i n c lud in g  i nno va t i ve  pac kag in g  
so lu t i ons ,  t he  adve n t  o f  p r oduc t  va r i an t s  w i t h  ex o t i c  f l avo r s  an d  t h e  ea sy  p r oduc t  av a i l ab i l i t y  v i a  on l i ne  an d  o f f l i n e  r e t a i l  
chann e ls ,  a r e  f u r t h e r  c on t r i bu t i ng  t o  t he  m ar ke t  g r ow t h .
Look i ng  f o rw ard ,  t h e  ma rke t  i s  a n t i c i pa t e d  t o  reach  a  v a l ue  o f  U S$  9 . 2  B i l l i on  by  2 032 ,  g row i ng  a t  a  CAG R o f  6 . 7%  
dur i ng  20 24 - 2 032 .
V i ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / i r i sh - w h i s key - m arke t
Type Insights:
• Blended
• Single Malt
• Single Pot St i l l
• Single Grain
Report Pricing Insights:
•
Segmentation Mass
• Premium
Sales Channel Insights:
• On-trade
• Off -trade
Regional Insights:
• North America
• Asia-Pacifi c
• Europe
• Latin America
Report • Middle East and Afr ica
Segmentation
• Beam Suntory Inc.  (Suntory Holdings 
Limited)
• Boann Disti l lery
• Brown-Forman Corporation
Competitive • Connacht Whiskey Company Limited
Landscape • Diageo plc
with Key • Edrington
• Pernod Ricard
Players • Sazerac Company Inc.
• Teeling Whiskey Dist i l lery
• West Cork Dist i l lers
• Will iam Grant & Sons Ltd.
What was the size of the global Irish whiskey market in 
2023?
What is the expected growth rate of the global Irish 
whiskey market during 2024-2032?
What are the key factors driving the global Irish 
whiskey market?
Key 
What has been the impact of COVID-19 on the global 
Questions Irish whiskey market?
Answered in What is the breakup of the global Irish whiskey market based on the type?
the Report What is the breakup of the global Irish whiskey market 
based on the pricing?
What is the breakup of the global Irish whiskey market 
based on the sales channel?
What are the key regions in the global Irish whiskey 
market?
Who are the key players/companies in the global Irish 
whiskey market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  I r i s h  W h i s k e y  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     B l e n d e d
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S i n g l e  M a l t
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S i n g l e  P o t  S t i l l
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     S i n g l e  G r a i n
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  P r i c i n g
    7 . 1     M a s s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     P r e m i u m
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
Table of 8    M a r k e t  B r e a k u p  b y  S a l e s  C h a n n e l    8 . 1     O n - t r a d e
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
Contents     8 . 2     O f f - t r a d e        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 1 . 2  C a n a d a
           9 . 1 . 2 . 1  M a r k e t  T r e n d s
           9 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    9 . 2     A s i a - P a c i f i c
        9 . 2 . 1  C h i n a
           9 . 2 . 1 . 1  M a r k e t  T r e n d s
           9 . 2 . 1 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / i r i s h - w h i s key - m a r ke t / t o c
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