Japan Whiskey Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Japan Whiskey Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t es t  r epo r t  by  I M AR C G r ou p ,  t i t l ed  "J apan  Wh i ske y  M arke t :  
I ndu st ry  T r ends ,  Sh are ,  S i z e ,  G row t h ,  O pp or t un i t y  and  For ecas t  20 24 -
2032 , "  t he  Jap an  w h iske y  m ar ke t  s i ze  i s  p r o je c t ed  t o  exh ib i t  a  g r o w t h  r a t e  ( CAG R)  
o f  6 . 39%  du r ing  20 24 - 2 032 .
Report The  Ja pan  w h isky  m ar ke t  i s  w i t nes s ing  s ign i f i can t  g r o w t h ,  p r im ar i l y  due  t o  t he  g r ow i ng  dem and  f o r  p r e m ium  wh is key  and  c r a f t  wh i sk ey .  M or eove r ,  t he  g r ow ing  
con sum er  i nc l i n a t i on  t owa r ds  h igh - q ua l i t y ,  sm a l l - ba t c h  wh is k ies  w i t h  un iqu e  f l avo r s ,  
Highlight and ow ing  t o  t he  soa r ing  spe nd ing  cap ac i t y  o f  i nd i v id ua l s ,  i s  a l so  d r i v i ng  t he  m ar k e t  
g r ow t h .  
I n  add i t i on ,  i nc r eas ing  au t hen t i c i t y  and  w i l l i n gness  t o  ex p lo r e  new and  i n nova t i ve  
Description p r od uc t s  w i t h in  t he  wh is key  c a t eg o r y  a r e  a l so  c on t r ib u t i n g  t o  t he  g r ow t h  o f  t he  
m ar ke t .  A long  w i t h  t h i s ,  s eve r a l  d i s t i l l e r i es  ac r o ss  t he  c oun t r y  a r e  p r odu c ing  
wh isk ey  w i t h  d i ve r se  a r t i sa na l  t e chn i ques  t o  ca t e r  t o  t he  un iqu e  dem and s  o f  
con sum er s ,  w h ich  i s  con t r i bu t i ng  t o  t h e  g r o w t h  o f  t he  ov e r a l l  m a r ke t .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / jap an - wh iskey - m ar ke t / r eque s t sam p le
Report Description
Japan Whiskey Market  Trends:
The Japan wh isky market  is  fur ther  dr iven by increas ing exper ient ia l  consumpt ion and whisky tour ism.  
Moreover ,  many consumers are look ing for  an immers ive exper ience where they can learn about  the 
whiskey making process,  which is  prov id ing a pos i t ive out look on the market .  A long wi th  th is ,  the emerg ing 
t rend of  whiskey tas t ing events and tours  is  fur ther  s t imulat ing the growth of  the market .  
Moreover ,  var ious res taurants  and bars  are incorporat ing var ious whiskeys and whiskey-based cockta i ls  
in to  the i r  menus,  which is  another  s ign i f icant  growth- induc ing fac tor .  Apar t  f rom th is ,  the increas ing 
ava i lab i l i ty  o f  whiskey across on l ine re ta i l  por ta ls  that  o f fer  a  hass le- f ree shopping exper ience is  expected 
to  boost  the market  growth in  the coming years .
Looking forward,  the market  s ize is  projected to  exhib i t  a  growth rate (CAGR) of  6 .39% during 2024-
2032.
View Report  TOC,  F igures and Tables :  ht tps: / /www.imarcgroup.com/japan-whiskey-market
Product Type Insights:
• American Whiskey
• I r ish Whiskey
• Scotch Whiskey
• Canadian Whiskey
• Others
Report 
Quality Insights:
Segmentation • Premium
• High-End Premium
• Super Premium
Distribution Channel Insights:
• Off -Trade
o Supermarkets and Hypermarkets
o Discount Stores
o Onl ine Stores
o Others
• On-Trade
o Restaurants and Bars
o Liquor Stores
o Others
Report 
Regional Insights:
Segmentation • Kanto Region
• Kinki  Region
• Central /Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
How has the Japan whiskey market performed so far 
and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan 
whiskey market?
What is the breakup of the Japan whiskey market on the 
basis of product type?
Key 
What is the breakup of the Japan whiskey market on the 
Questions basis of quality?
Answered in What is the breakup of the Japan whiskey market on the basis of distribution channel?
the Report What are the various stages in the value chain of the 
Japan whiskey market?
What are the key driving factors and challenges in the 
Japan whiskey market?
What is the structure of the Japan whiskey market and 
who are the key players?
What is the degree of competition in the Japan whiskey 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    J a p a n  W h i s k e y  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    J a p a n  W h i s k e y  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    J a p a n  W h i s k e y  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     A m e r i c a n  W h i s k e y
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     I r i s h  W h i s k e y
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 3     S c o t c h  W h i s k e y  
        6 . 3 . 1  O v e r v i e w
       
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     C a n a d i a n  W h i s k e y
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 5     O t h e r s
        6 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Table of 7    J a p a n  W h i s k e y  M a r k e t  -  B r e a k u p  b y  Q u a l i t y    7 . 1     P r e m i u m
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents         7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )    7 . 2     H i g h - E n d  P r e m i u m
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     S u p e r  P r e m i u m
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    J a p a n  W h i s k e y  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     O f f - T r a d e
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  K e y  S e g m e n t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m / j a pa n -wh i skey-m a rke t / t o c
Disclaimer
© 2023  IMARC Al l  R ights  Reserved 
Th is  Pub l i ca t ion  and  a l l  i t ’ s  con ten ts  un less  o therw ise  men t i oned  a re  copy r i gh ted  in  the  name o f  
I n t e rna t i ona l  Marke t  Ana lys i s  Research  and  Consu l t ing  ( IMARC) .  No  pa r t  o f  t h i s  pub l i ca t ion  may  be  
rep roduced ,  repackaged ,  red i s t r i bu ted  o r  res o ld  i n  who le  o r  i n  any  pa r t .  The  pub l i ca t ion  may  a l so  
no t  be  used  i n  any  f o rm o r  by  and means  g raph i c  e lec t ron ic  o r  mechan ic a l ,  i nc lud ing  pho tocopy ing ,  
reco rd ing ,  t ap ing  o r  by  i n fo rmat i on  s to rage  o r  re t r ieva l ,  o r  by  any  o the r  f o rm,  w i t hou t  the  exp ress  
c ons en t  o f  I n t e rna t iona l  Marke t  Ana lys i s  Research  and  Consu l t i ng  ( IMARC) .
Disc la imer :  Al l  con ten ts  and  da ta  o f  t h i s  pub l i c a t i on ,  i nc lud ing  fo recas t s ,  da ta  ana lys i s  and  op in ion  
have  been  based  on  in f o rmat ion  and  sources  be l ieved  to  be  accu ra te  and  re l iab le  a t  t he  t ime  o f  
pub l i sh ing .  In t e rna t i ona l  Ma rke t  Ana l ys is  Research  and  Consu l t ing  makes  no  rep resen ta t ion  o f  
war ran t y  o f  any  k ind  as  to  t he  acc u racy  o r  comp le teness  o f  any  I n fo rmat i on  p rov ided .  IMARC 
accep ts  no  l i ab i l i t y  wha tsoever  f o r  any  los s  o r  damage  resu l t i ng  f rom op in ion ,  e r ro rs  o r  
i naccu rac ies  i f  any  f ound  th is  pub l i ca t ion .
IMARC,  IMARC Group  and  G loba l  Therapy  I ns igh t  Ser i es  a re  reg is t e red  t rademarks  o f  I n te rna t iona l  
Marke t  Ana lys i s  Research  and  Consu l t ing .  A l l  o the r  t rademarks  used  i n  th i s  pub l i ca t i on  a re  
reg i s te red  t rademarks  o f  t he i r  r espec t i ve  compan ies .
Contact Us
Visit us at :
https://www.imarcgroup.com
TELEPHONE: +1-631-791-1145 
E-MAIL: [email protected]