Matcha Tea Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Matcha Tea 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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las t ing resul ts .
Accord ing  to  t he  la tes t  repor t  by  I MARC Group ,  t i t l ed  "Matcha  Tea Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  mat cha  t ea  marke t  s i ze  reached US$  3 .2  B i l l i on  in  2023 .
Factors Af fect ing  the  Growth  of  the Matcha Tea Industry:
Ris ing  Awareness of  Heal th  Benef i ts :
Report The  r i s ing  popu la r i t y  o f  mat cha  tea  can  be  a t t r i bu t ed  to  i t s  a r ray  o f  hea l t h  
benef i t s .  W i th  s ign i f i can t l y  h ighe r  concen t ra t ions  o f  an t i ox idan ts ,  such  as  
Highlight and ca tech ins ,  t han  o ther  g reen  teas ,  ma tcha  i s  ce leb ra ted  fo r  i t s  po ten t ia l  t o  com ba t  ox ida t i ve  s t ress  and  i n f lamm at ion  in  t he  body .  I t s  r i ch  nu t r ien t  p ro f i l e ,  i nc lud ing  
v i t am ins  A ,  C ,  E ,  and  t race  m ine ra ls  l i ke  po t ass ium and  magnes ium,  con t r ibu tes  
Description t o  i t s  repu t a t ion  as  a  nu t r i t i ona l  powerhouse .  
Moreover ,  mat cha con ta ins  L - thean ine ,  an  amino  ac id  known f o r  p romot ing  
re laxa t i on  and  men t a l  c l a r i t y ,  wh ich  synerg izes  w i t h  i t s  ca f fe ine  con t en t  t o  
p rov ide  sus ta ined  energy  w i thou t  t he  j i t t e rs  assoc ia t ed  w i t h  co f fee .  Th i s  
comb ina t ion  o f  hea l t h -p romot i ng  compounds  has  made  m atcha a  favored  cho ice  
among hea l t h - consc ious  consumers  seek ing  beve rages  tha t  no t  on ly  t as te  good 
bu t  a lso  suppor t  t he i r  overa l l  we l l - be ing .
Cul inary Versat i l i ty :
Mat cha ’s  ve rsa t i l i t y  ex tends  beyond  t rad i t i ona l  t ea  p repara t ion ,  m ak ing  i t  a  
be loved  i ng red ien t  i n  a  my r iad  o f  cu l inary  c rea t ions .  I t s  v ib ran t  g reen hue  and 
d is t inc t  ea r thy  f l avo r  add  a  un ique  t ouch  t o  eve ry th ing  f rom  smoo th ies  and  l a t t es  
Report t o  desser t s ,  baked  goods ,  and  savo ry  d ishes .  
The  f ine ly  g round  powder  f o rm o f  mat cha a l lows  f o r  easy  incorpo ra t i on  i n to  
rec ipes ,  whe ther  as  a  f l avo r  enhancer ,  na tu ra l  co lo r ing  agent ,  o r  p r im ary  
Highlight and i ng red ien t .  Th is  cu l i nary  f l ex ib i l i t y  appea ls  to  f ood  en thus ias ts  and che fs  a l i ke ,  
who  a re  cons t an t l y  seek ing  new ways  t o  innova t e  and exper imen t  in  t he  k i t chen .  
Description Whet he r  used  t o  e leva t e  the  f l avor  p ro f i l e  o f  a  d ish  o r  add  v i sua l  f l a i r  t o  a  p resent a t ion ,  m at cha ’s  adap tab i l i t y  ensu res  i t s  endur i ng  popu la r i t y  in  t he  cu l i nary  
wor ld .
Cul tura l  In f luence and Premiumizat ion:
Mat cha ’s  deep- roo t ed  cu l tu ra l  s ign i f i cance  in  Japan has  con t r ibu t ed  to  i t s  g loba l  
a l l u re  as  more  t han  jus t  a  beve rage bu t  as  an  emblem o f  t r ad i t i on ,  m ind f u lness ,  
and  hosp i t a l i t y .  Cent u r ies -o ld  Japanese tea  ce remon ies ,  s t eeped  in  r i t ua l  and  
symbo l i sm,  have  imbued  mat cha  w i th  a  sense  o f  reve rence  and  au t hen t i c i t y  t ha t  
resonat es  w i t h  consumers  seek ing  connec t ion  to  anc ien t  t rad i t i ons .
Fur thermore ,  t he  p remiumiza t ion  t rend  has  e leva ted  matcha  f rom a  
commonp lace  commod i ty  to  a  sough t -a f te r  luxu ry  i t em,  w i th  d isce rn ing  
consumers  w i l l ing  to  pay  a  p remium fo r  h igh -qua l i t y ,  ce remon ia l -g rade  matcha  
sourced  f rom repu tab le  p roducers .  Th is  emphas is  on  au then t i c i t y ,  
c ra f t smansh ip ,  and  p remium qua l i t y  underscores  ma tcha ’s  s ta tus  as  a  symbo l  
Report o f  soph is t i ca t ion  and  re f inement ,  d r i v ing  i t s  con t inued  g rowth  in  the  g loba l  marke t .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/ma tcha - tea -marke t / reques tsamp le
Description
Report Description
Global  Matcha Tea Market Trends:
The g loba l  matcha tea market  is  pr imar i ly  dr iven by  r i s ing heal th  consc iousness among consumers 
seek ing ant iox idant- r ich  beverages that  have fue led demand for  matcha,  renowned for  i ts  potent ia l  
hea l th  benef i ts  inc lud ing metabo l ism boost ,  detox i f ica t ion,  and menta l  c lar i ty .  
Addi t iona l ly ,  matcha’s  versat i l i t y  in  cu l inary  appl icat ions,  espec ia l ly  i ts  powdered form,  has expanded 
i ts  consumer base beyond t rad i t ional  tea dr inkers  to chefs  and food enthus iasts  wor ldwide.  Fur thermore,  
the cul tura l  s ign i f icance of  matcha,  par t icu lar ly  in  Japan,  coup led wi th the premiumizat ion t rend,  has 
e levated i ts  s ta tus  f rom a n iche product  to  a  symbol  of  soph is t ica t ion and ref inement ,  thus cont r ibut ing 
to market  growth.
View Report  TOC, Figures and Tables :  ht tps: / /www.imarcgroup.com/matcha-tea-market
Breakup by Product Type:
• Regular
• Flavored
Breakup by Form:
• Powder
Report • Liquid
Segmentation
Breakup by Nature:
• Convent ional
• Organic
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Food Service
• Online Stores
• Others
Breakup by Region:
Report 
• North America
Segmentation • Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• AIYA Europe GmbH
• AOI Tea Company
• Celest ia l  Seasonings (The Hain Celest ia l  Group 
Inc. )
• Encha
Competitive 
• Grace & Green
Landscape • Green Foods Corporat ion
• I to  En Ltd.
with Key 
• Marukyu Koyamaen Co Ltd.
Players • Midor i  Spr ing L imited
• Mizuba Tea Company
• Sasaki  Green Tea Company
• Tenzo Tea
• Uni lever plc .
How has the global matcha tea market performed so far, 
and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in 
the global matcha tea market?
What is the impact of each driver, restraint, and 
opportunity on the global matcha tea market?
Key 
What are the key regional markets?
Questions 
Which countries represent the most attractive matcha 
Answered in tea market?
the Report What is the breakup of the market based on the product 
type?
Which is the most attractive product type in the matcha 
tea market?
What is the breakup of the market based on the form?
Which is the most attractive form in the matcha tea 
market?
What is the breakup of the market based on the nature?
Which is the most attractive nature in the matcha tea 
market?
What is the breakup of the market based on the 
distribution channel?
Key 
Which is the most attractive distribution channel in the 
Questions matcha tea market?
Answered in What is the breakup of the market based on the region?
the Report Which is the most attractive region in the matcha tea 
market?
What is the competitive structure of the market?
Who are the key players/companies in the global 
matcha tea market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  M a t c h a  T e a  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     R e g u l a r
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     F l a v o r e d
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  F o r m
    7 . 1     P o w d e r
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     L i q u i d
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  N a t u r e
    8 . 1     C o n v e n t i o n a l
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     O r g a n i c
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    9 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        9 . 1 . 1  M a r k e t  T r e n d s
Table of         9 . 1 . 2  M a r k e t  F o r e c a s t
    9 . 2     S p e c i a l t y  S t o r e s
        9 . 2 . 1  M a r k e t  T r e n d s
Contents         9 . 2 . 2  M a r k e t  F o r e c a s t    9 . 3     F o o d  S e r v i c e
        9 . 3 . 1  M a r k e t  T r e n d s
        9 . 3 . 2  M a r k e t  F o r e c a s t
    9 . 4     O n l i n e  S t o r e s
        9 . 4 . 1  M a r k e t  T r e n d s
        9 . 4 . 2  M a r k e t  F o r e c a s t
    9 . 5     O t h e r s
        9 . 5 . 1  M a r k e t  T r e n d s
        9 . 5 . 2  M a r k e t  F o r e c a s t
1 0   M a r k e t  B r e a k u p  b y  R e g i o n
    1 0 . 1     N o r t h  A m e r i c a
        1 0 . 1 . 1  U n i t e d  S t a t e s
           1 0 . 1 . 1 . 1  M a r k e t  T r e n d s
           1 0 . 1 . 1 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / m a t ch a - t ea - ma r ke t / t o c
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