Philippines Bakery Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Philippines Bakery 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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t ransform thei r  bus inesses.
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are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t h e  l a t es t  r epo r t  by  I M ARC  G r ou p ,  t i t l e d  " Ph i l i pp i nes  Ba kery  M ark e t :  
I ndu st ry  T r ends ,  Sh are ,  S i z e ,  G row t h ,  O pp or t un i t y  and  For ecas t  20 24 -
2032 , "  t he  Ph i l i p p ines  bak e r y  m ar k e t  i s  p r o jec t e d  t o  exh ib i t  a  g r ow t h  r a t e  ( C AG R )  o f  
4 . 60 % d u r ing  2024 - 2032 .
A  b ake r y  i s  a  f ac i l i t y  t ha t  p r o duce s  a nd  se l l s  bake d  g oods ,  su ch  as  b r ead ,  cake s ,  
Report coo k ies ,  pa s t r i es ,  a nd  p ies .  I t  u ses  spec ia l i zed  equ ipm e n t  l i k e  ov ens  and  m ixe r s ,  
t he  sk i l l  o f  bak e r s  i n  c r a f t i ng  and  p e r f e c t i ng  r ec ip es ,  a nd  ad he r e nce  t o  hyg iene  and  
Highlight and f ood  sa f e t y  s t anda r ds .  I t  o f t en  be com e s  a  com m un i t y  hub ,  f os t e r i ng  so c ia l  i n t e r ac t i o n  and  con t r i bu t i ng  t o  t h e  l oca l  f ood  cu l t u r e .  
I t  d r i ves  i nn ova t io n  i n  t he  f ood  i n dus t r y  w i t h  new r e c ipes ,  f l avo r s ,  and  p r od uc t s  t ha t  
Description ca t e r  t o  e vo l v ing  con sum er  p r e f e r e nces .  I t  he lps  t o  c r ea t e  j ob s  and  su ppo r t  l oca l  
eco no m ie s  by  sou r c ing  i ng r ed ien t s  and  m a t e r i a ls  f r o m  nea r b y  s upp l i e r s .  I t  p r ov id es  
cus t o m iz ed  p r oduc t s  f o r  spe c ia l  occa s ions ,  a l l ow in g  f o r  pe r sona l i zed  ce le b r a t i ons  
and  un iqu e  ex pe r ien ces .
Reque st  f o r  a  PDF  sam pl e  o f  t h i s  re por t :  
h t t p s : / / www. im ar c g r ou p . com / ph i l i p p ines - bak e r y - m ar k e t / r e ques t sam p le
Report Description
P h i l i p p i n e s  B a k e r y  M a r ke t  T r en d s :
A t  p r e s en t ,  t h e  i n c r e a s i ng  p r e fe r e n c e  fo r  b a k e ry  p r o du c t s  t h a t  i n c o r p o ra t e  l oc a l  f l a vo r s  a nd  i n g r ed i e n t s ,  i n c l u d i ng  u b e  o r  
pu r p l e  y a m,  c o c o n u t ,  a n d  m an g o ,  r e p r e s e n ts  o ne  o f  t h e  k e y  f ac t o r s  c o n t r i b u t i ng  to  t h e  m a r ke t  g r o w t h  i n  t h e  P h i l i p p i n es .  I n  
ad d i t i o n ,  t h e  g r o w i ng  c o ns u m p t i on  o f  r e a d y - t o - ea t  (R T E )  a n d  o n - th e - g o  f o o d  i t e ms  a m o n g  i n d i v i d u a l s  w i t h  b u sy  l i f e s t y l e s  i s  
d r i v i n g  t h e  d em a n d  f o r  b a k e ry  p r od u c t s ,  w h i c h  a r e  c o nv e n i e n t  a n d  p o r t a b l e .  A p a r t  f r o m  t h i s ,  t h e  r i s i n g  aw a r e ne s s  a n d  
p r e f e re n c e  fo r  h e a l t h i e r  b ak e r y  op t i o n s ,  s u c h  a s  w h o l e  g r a i n  b re a d ,  g l u t e n - f r e e  p r o d uc t s ,  a n d  l ow - s u ga r  pa s t r i e s ,  i s  
en c o u r ag i n g  b a ke r i e s  t o  a d a p t  t o  t h e s e  t r e n ds  b y  o f f e r i n g  m o r e  h ea l t h - c o ns c i o u s  p r o du c t s .  M o r eo v e r ,  t h e  i n c r e a s i ng  n u mb e r  
o f  r e ta i l  c h a i n s  a n d  su p e r ma r k e t s  a c ro s s  t h e  P h i l i p p i n e s  a re  m a k i n g  b ak e r y  p r o d u c t s  m o r e  a c ce s s i b l e  t o  a  l a r g e r  p o p u l a t i on .  
A d d i t i o na l l y ,  t h e  g r ow i n g  i mp r o v em e n t s  i n  b ak i n g  t e ch n o l o gy  a n d  e q u i pm e n t  a re  e nh a n c i n g  p r o du c t i on  e f f i c i e n c y  a n d  p r od u c t  
qu a l i t y .  B e s i de s  th i s ,  t h e  i n c r ea s i n g  i n n o va t i o n s  i n  p ac k a g i n g  t ha t  e n h an c e  p r o du c t  a p pe a l  a n d  s he l f  l i f e  o f  b a ke d  p r o d uc t s  
a r e  s t r e n g th e n i n g  t h e  m a r ke t  g r o w t h  i n  t h e  c ou n t r y .  T he  g ro w i n g  t r e n d  o f  s u s t a i n a b i l i t y ,  w i t h  b a k e r i e s  a d o p t i n g  e c o - f r i e n d l y  
p r a c t i ce s ,  s uc h  a s  u s i n g  b i o d e g r a d a b l e  p ac k a g i n g  a n d  so u r c i n g  i n g re d i e n ts  l oc a l l y ,  a r e  a pp e a l i n g  t o  e n v i ro n me n t a l l y  
co n s c i o us  c o ns u m er s .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / p h i l i p p i n e s - b a k e r y - m a r k e t
Product Type Insights:
• Biscui ts
o Cookies
o Cream Biscui ts
o Glucose Biscui ts
o Marie Biscui ts
Report o Non-Sal t  Cracker Biscui ts
o Salt  Cracker Biscuits
Segmentation o Milk B iscui ts
o Others
• Bread and Rol ls
o Sandwich Breads
o Hamburgers
o Croissants
o Others
• Cakes and Pastr ies
o Packed Cupcakes
o Pastr ies
o Muffi ns
o Layer Cakes
o Donuts
Report o Swiss Rol l
Segmentation o Others
• Rusks
Distribution Channel Insights:
• Convenience Stores
• Supermarkets and Hypermarkets
• Independent Retai lers
• Artisanal  Bakeries
• Online Stores
• Others
Regional Insights:
• Luzon
Report 
• Visayas
Segmentation • Mindanao
How has the Philippines bakery market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the 
Philippines bakery market?
What is the breakup of the Philippines bakery 
Key market on the basis of product type?
Questions What is the breakup of the Philippines bakery market on the basis of distribution channel?
Answered in 
What are the various stages in the value chain of 
the Report the Philippines bakery market?
What are the key driving factors and challenges in 
the Philippines bakery?
What is the structure of the Philippines bakery 
market and who are the key players?
What is the degree of competition in the 
Philippines bakery market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y  
2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
2 . 2     S t a k e h o l d e r s
2 . 3     D a t a  S o u r c e s
2 . 3 . 1     P r i m a r y  S o u r c e s
2 . 3 . 2     S e c o n d a r y  S o u r c e s
2 . 4     M a r k e t  E s t i m a t i o n
Table of 2 . 4 . 1     B o t t o m - U p  A p p r o a c h2 . 4 . 2     T o p - D o w n  A p p r o a c h
2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     P h i l i p p i n e s  B a k e r y  M a r k e t  –  I n t r o d u c t i o n
Contents 4 . 1     O v e r v i e w4 . 2     M a r k e t  D y n a m i c s4 . 3     I n d u s t r y  T r e n d s
4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5     P h i l i p p i n e s  B a k e r y  M a r k e t  L a n d s c a p e
5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6     P h i l i p p i n e s  B a k e r y  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
6 . 1     B i s c u i t s
6 . 1 . 1     O v e r v i e w
6 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3     M a r k e t  S e g m e n t a t i o n
6 . 1 . 3 . 1     C o o k i e s
6 . 1 . 3 . 2     C r e a m  B i s c u i t s
6 . 1 . 3 . 3     G l u c o s e  B i s c u i t s
6 . 1 . 3 . 4     M a r i e  B i s c u i t s
6 . 1 . 3 . 5     N o n - S a l t  C r a c k e r  B i s c u i t s
       
6 .1 . 3 . 6     S a l t  C r a c k e r  B i s c u i t s
6 .1 . 3 . 7     M i l k  B i s c u i t s
6 .1 . 3 . 8     O th e r s
6 .1 . 4     Ma r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 .1 . 5     Ma r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
6 .2     B r e a d  a n d  R o l l s
6 .2 . 1     Ov e r v i e w
6 .2 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 .2 . 3     Ma r k e t  S e g m e n ta t i o n
6 .2 . 3 . 1     S a n d w i c h  B r e a d s
6 .2 . 3 . 2     H a m b u r g e r s
Table of 6 .2 . 3 . 3     C r o i s s a n t s6 .2 . 3 . 4     O th e r s
6 .2 . 4     Ma r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Contents 6 .2 . 5     Ma r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l6 .3     C a k e s  a n d  P a s t r i e s
6 .3 . 1     Ov e r v i e w
6 .3 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 .3 . 3     Ma r k e t  S e g m e n ta t i o n
6 .3 . 3 . 1     P a c k e d  C u p c a k e s
6 .3 . 3 . 2     P a s t r i e s
6 .3 . 3 . 3     M u f f i n s
6 .3 . 3 . 4     L a y e r  C a k e s
6 .3 . 3 . 5     D o n u t s
6 .3 . 3 . 6     S w i s s  R o l l
6 . 3 . 3 . 7     O th e r s  
6 .3 . 4     Ma r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 .3 . 5     Ma r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l     
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