Pizza Market Growth, Demand and Challenges of the Key Industry Players  2024-2032
                     Global Pizza Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
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compet i tors,  and opt imiz ing procurement  s t rategies.
A cc o r d i ng  t o  t h e  l a te s t  r e p o r t  b y  I MA R C  G r o up ,  t i t l e d  " P iz z a  M ar k e t :  G l o b a l  I n d u s t r y  
T re n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i t y  a n d  F o re c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  g l ob a l  p i z z a  
ma r k e t  s i z e  r e a c h ed  U S $  14 8 . 6  B i l l i o n  i n  2 0 2 3 .
Fac tors  A f fec t ing  the  Growth  o f  t he  P izz a  Indus t ry :
Report Increas ing  Demand f or  Convenien t  Food  Products :
T he  r i s i n g  a d o p t i o n  o f  c o n ve n i e n t  me a l  o p t i o n s  t o  c a t e r  t o  b u s y  l i f e s t y l e s  a n d  h e c t i c  
w o r k i n g  sc h e du l e s  o f  i n d i v i d ua l s  i s  p r o p e l l i n g  t h e  g r o w t h  o f  t h e  m a rk e t .  I n  l i ne  w i th  
Highlight and t h i s ,  p i z za  c a n  b e  qu i ck l y  p re p a r ed ,  w h i ch  m a ke s  i t  a n  e a s y - t o - go  o p t i o n  f o r  p e o p l e .  
Mo r e o ve r ,  t h e  w i d e  a v a i l a b i l i t y  o f  p i z za  t h r o u gh  v a r i o us  f o o d  s e r v i c e  e s t a b l i s hm e n t s ,  
su c h  a s  c a f e s ,  r e s t au r a n t s ,  p ub s ,  an d  c l u b s  a c r os s  th e  g l ob e ,  m a k es  i t  a  co n v e n i en t  
Description f oo d  so l u t i o n  f o r  c o n su m e r s .  A pa r t  f r o m  t h i s ,  t he  i n c re a s i n g  d e ma n d  f o r  f r o z e n  p i z z a  
t ha t  p r ov i d e s  h a s s l e - f r e e  co o k i n g  e x p e r i en c e  i s  b o l s t e r i n g  t he  m a rk e t  g r o w t h .
Innova t ions  in  P izz a  Prepara t ion :
T ec h n o l o g i c a l  a d va n c em e n t s ,  s u ch  a s  p i zz a - m ak i n g  r o b o t s  c a n  p r e p a r e  p i z z a  d o u g h ,  
sp r e a d  s a u c e ,  a n d  a d d  to p p i n g s  w i t h  p r e c i s i o n  a n d  s p e ed ,  w h i c h  i s  c on t r i b u t i n g  t o  t he  
g r o w t h  o f  t h e  m a r k e t .  I n  a d d i t i on ,  t h e s e  m a ch i n e s  b e n e f i t  b y  i m p ro v i n g  c o ns i s t e n cy  a n d  
r ed u c i n g  l a b o r  co s t s .
Bes ides  th is ,  p i zze r ias  a re  increas ing ly  u t i l i z ing  da ta  ana ly t i cs  and  a r t i f i c ia l  
in te l l igence  (A I )  a lgo r i t hms to  ana lyze  o rder ing  hab i t s ,  feedback ,  and  
p re fe rences  o f  ind iv idua ls .  Th is  in fo rma t ion  he lps  them ta i l o r  p romot ions ,  
menus ,  and  marke t ing  s t ra teg ies .  Fur the rmore ,  advanced  ovens  a re  equ ipped  
w i th  smar t  techno logy  tha t  ensures  p rec ise  cook ing  t imes and  tempera tu res ,  
resu l t ing  in  de l i c ious  p izzas .
Report Rising Demand for  Diverse Flavors:
The r is ing  demand fo r  p izza  w i th  d i ve rse  f l avors  and  topp ings  is  con t r ibu t ing  
Highlight and to  the  g rowth  o f  t he  marke t .  I n  add i t ion ,  consumers  can  choose  f rom an  a r ray  o f  c rea t ive  and  un ique  p izza  op t ions  tha t  ca te r  t o  va r ious  tas te  p re fe rences .  
Bes ides  th i s ,  innova t ions  in  p i zza  f lavo rs ,  such  as  c lass ic  pepperon i ,  
Description margher i t a ,  and  exo t ic  comb ina t ions  l i ke  barbecue  ch icken  o r  Hawa i ian  a re  
a t t rac t ing  a  w ider  consumer  base .  Moreover ,  i nc reas ing  p re fe rences  fo r  p i zza  
made f rom who le  whea t  op t ions  and  hav ing  fewer  p reserva t i ves  among hea l th -
consc ious  consumers  i s  suppo r t ing  the  marke t  g rowth .
Request  for  a  PDF sample  of  th is  report :  
h t tps : / /www. imarcgroup .com/p izza -marke t / reques tsamp le
Global Pizza Market Trends:
There is a r ise in the number of  food del ivery apps that  of fer 
enhanced access to pizza to a wider consumer base. In l ine with 
this,  these plat forms connect  people with a var iety of  pizzer ias,  
making i t  easier to order p izza f rom a range of  opt ions.
Report The growing consumpt ion of  pizza due to the r is ing social  media 
inf luence on people is of fer ing a posit ive market  out look.  Apart  
Highlight and f rom this,  visual ly appeal ing pizza creat ion v ideos on social  
Description media plat forms assist  in at t ract ing more consumers wor ldwide.
View Report TOC, Figures and Tables :  
https:/ /www.imarcgroup.com/pizza-market
Breakup by Type:
• Non-vegetarian Pizza
• Vegetarian Pizza
 
Breakup by Crust Type:
• Thick Crust
Report • Thin Crust
• Stuff ed Crust
Segmentation
Distribution Channel Insights:
• Quick Service Restaurants (QSR)
• Ful l -Service Restaurants (FSR)
• Others
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
Report • Middle East and Afr ica
Segmentation
• Boston Pizza
• Cali fornia Pizza Kitchen Inc.
• CEC Entertainment LLC
• Chicago Pizza
• CICI ENTERPRISES LP
Competitive 
• Domino’s Pizza Inc.
Landscape • FAT Brands Inc
with Key • Godfather's Pizza
• MOD Super Fast Pizza LLC
Players
• Papa Murphy’s International (Papa Murphy's 
Holdings,  Inc.)
• PepsiCo Inc.
• Pizza Capers (Retai l  Food Group Limited)
• Pizza Ranch
What was the size of the global pizza market in 2023?
What is the expected growth rate of the global pizza 
market during 2024-2032?
What are the key factors driving the global pizza 
market?
Key 
What has been the impact of COVID-19 on the global 
Questions pizza market?
Answered in What is the breakup of the global pizza market based on the type?
the Report What is the breakup of the global pizza market based 
on the crust type?
What is the breakup of the global pizza market based 
on distribution channel?
What are the key regions in the global pizza market?
Who are the key players/companies in the global pizza 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  P i z z a  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     N o n - v e g e t a r i a n  P i z z a
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     V e g e t a r i a n  P i z z a
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  C r u s t  T y p e
    7 . 1     T h i c k  C r u s t
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     T h i n  C r u s t
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     S t u f f e d  C r u s t
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     Q u i c k  S e r v i c e  R e s t a u r a n t s  ( Q S R )
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     F u l l - S e r v i c e  R e s t a u r a n t s  ( F S R )
Table of         8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     O t h e r s
Contents         8 . 3 . 1  M a r k e t  T r e n d s        8 . 3 . 2  M a r k e t  F o r e c a s t
9     M a r k e t  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 1 . 2  C a n a d a
           9 . 1 . 2 . 1  M a r k e t  T r e n d s
           9 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    9 . 2     A s i a - P a c i f i c
        9 . 2 . 1  C h i n a
           9 . 2 . 1 . 1  M a r k e t  T r e n d s
           9 . 2 . 1 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /p i z z a -m a rke t / t o c
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