South Korea Wine Market by Product Type, Distribution Channel, End User 2024-2032
                     South Korea Wine 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " S o u t h  K o r e a  W i n e  M a r k e t :  I n d u s t r y  
T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  S o u t h  K o r e a  w i n e  
m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  3 . 7 0 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
T h e  S o u t h  K o r e a  w i n e  m a r k e t  i s  e x p e r i e n c i n g  s i g n i f i c a n t  g r o w t h ,  p r i m a r i l y  d u e  t o  c h a n g i n g  
Report c u s t o m e r  p r e f e r e n c e s  a n d  a n  i n c r e a s i n g  r e c e p t i v i t y  t o  W e s t e r n  d i n i n g  a n d  d r i n k i n g  t r a d i t i o n s .  
B e s i d e s  t h i s ,  t h e  m a r k e t  i s  s e e i n g  d i v e r s i f i c a t i o n  a s  n e w e r  g e n e r a t i o n s ,  e s p e c i a l l y  
m i l l e n n i a l s ,  s h o w  a  r i s i n g  p r e f e r e n c e  f o r  w i n e  o v e r  c o n v e n t i o n a l  d r i n k s  l i k e  s o j u  a n d  b e e r .  
Highlight and A d d i t i o n a l l y ,  i m p o r t e d  w i n e s ,  e s p e c i a l l y  f r o m  r e g i o n s  l i k e  E u r o p e  a n d  t h e  A m e r i c a s ,  a r e  
b e c o m i n g  m o r e  p o p u l a r ,  f a c i l i t a t e d  b y  t r a d e  a g r e e m e n t s  t h a t  h a v e  l o w e r e d  t a r i f f s  a n d  m a d e  
t h e s e  o p t i o n s  h i g h l y  a c c e s s i b l e  a n d  a f f o r d a b l e .  M e a n w h i l e ,  t h e  r i s e  o f  o n l i n e  r e t a i l  p l a t f o r m s  
Description h a s  m a d e  a  w i d e r  v a r i e t y  o f  w i n e s  a v a i l a b l e  t o  c o n s u m e r s ,  f u r t h e r  f u e l i n g  t h e  e x p a n s i o n  o f  
t h e  S o u t h  K o r e a  w i n e  m a r k e t .  T h i s  e a s e  o f  a c c e s s ,  c o m b i n e d  w i t h  i n c r e a s e d  c o n s u m e r  
e d u c a t i o n  t h r o u g h  w i n e  t a s t i n g s  a n d  s o m m e l i e r - l e d  e v e n t s ,  i s  c u l t i v a t i n g  a  m o r e  
k n o w l e d g e a b l e  a n d  e n t h u s i a s t i c  w i n e - d r i n k i n g  c u l t u r e  i n  S o u t h  K o r e a .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / s o u t h - k o r e a - w i n e - m a r k e t / r e q u e s t s a m p l e
Report Description
South Korea Wine Market  Trends:
The t rend towards hea l th-consc ious  l i fes ty les is  a lso p lay ing a c ruc ia l  ro le  in  the advancement  of  the 
South Korea wine market ,  perceived as a  heal th ier  a l ternat ive  to  other  a lcohol ic  beverages due to  i t s  
assoc iat ion wi th moderated dr ink ing and potent ia l  heal th benef i ts .  This  hea l th t rend complements the 
growing in terest  in  premium and organic  wines,  w i th consumers w i l l i ng to spend more on products  
perceived as  natura l  and of  h igher  qual i ty .  
In  addi t ion,  the domest ic  product ion of  w ine is  a lso  on the r ise ,  w i th local  v ineyards  ga in ing recogni t ion 
for  qua l i ty  improvements and susta inab le pract ices.  These factors  are ant ic ipated to cont inue dr iv ing 
the growth of  the South Korea wine market ,  w i th a s t rong emphasis  on premiumizat ion,  qual i ty ,  and 
exper ient ia l  engagement  shaping consumer cho ices in  the foreseeable  fu ture.
View Report  TOC, Figures and Tables :  ht tps: / /www.imarcgroup.com/south-korea-wine-market
Product Type Insights:
• Sti l l  Wine
• Sparkl ing Wine
• Fort ifi ed Wine and Vermouth
 
Color Insights:
Report • Red Wine
• Rose Wine
Segmentation
• White Wine
Distribution Channel Insights:
• Off -Trade
o Supermarkets and Hypermarkets
o Specialty Stores
o Online Stores
o Others
• On-Trade
Regional Insights:
• Seoul Capital  Area
Report • Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
Segmentation
• Hoseo (Central  Region)
• Others
• Accolade Wines
• Bacardi  Limited
• Pernod Ricard SA
Competitive 
Landscape 
with Key 
Players
How has the South Korea wine market performed so far and 
how will it perform in the coming years?
What has been the impact of COVID-19 on the South Korea 
wine market?
What is the breakup of the South Korea wine market on the 
basis of product type?
Key 
What is the breakup of the South Korea wine market on the 
Questions basis of color?
Answered in What is the breakup of the South Korea wine market on the basis of distribution channel?
the Report What are the various stages in the value chain of the South 
Korea wine market?
What are the key driving factors and challenges in the South 
Korea wine?
What is the structure of the South Korea wine market and 
who are the key players?
What is the degree of competition in the South Korea wine 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    S o u t h  K o r e a  W i n e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    S o u t h  K o r e a  W i n e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    S o u t h  K o r e a  W i n e  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     S t i l l  W i n e
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     S p a r k l i n g  W i n e
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     F o r t i f i e d  W i n e  a n d  V e r m o u t h
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    S o u t h  K o r e a  W i n e  M a r k e t  -  B r e a k u p  b y  C o l o r
    7 . 1    R e d  W i n e
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2    R o s e  W i n e
Table of         7 . 2 . 1  O v e r v i e w        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Contents     7 . 3    W h i t e  W i n e        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    S o u t h  K o r e a  W i n e  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1    O f f - T r a d e
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  S e g m e n t a t i o n
           8 . 1 . 3 . 1  S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
           8 . 1 . 3 . 2  S p e c i a l t y  S t o r e s
           8 . 1 . 3 . 3  O n l i n e  S t o r e s
           8 . 1 . 3 . 4  O t h e r s
        8 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /s o u t h -ko rea -w i ne -m a rke t / t o c
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