Sports and Energy Drinks Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Sports and 
Energy Drinks Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Accord ing  to  t he  la tes t  repo r t  by  I MARC Group,  t i t l ed  "Spor ts  and  Energy 
Dr inks  M arket :  G lobal  Indust ry  Trends ,  Share ,  S i ze ,  Growth ,  Oppor tun i ty  and  
Forecast  2024-2032 ,"  t he  g loba l  spo r t s  and  energy  d r inks  marke t  s i ze  reached 
US$  112. 9  B i l l i on  in  2023 .
Report Spor t s  d r inks  a re  beverages  tha t  a re  spec i f i ca l l y  f o rmu la ted  fo r  a t h le t es  and  
ac t i ve  ind i v i dua l s .  They  genera l l y  con ta in  a  comb ina t ion  o f  ca rbohydra t es ,  
e lec t ro l y tes ,  and  o t he r  nu t r ien t s ,  i nc lud ing  v i t am ins  and m inera ls ,  t ha t  a re  
Highlight and i n t ended  to  improve  t he i r  phys ica l  per fo rmance  and  endurance .  
They  a re  in t ended  to  be  consumed  be fo re ,  du r ing ,  o r  a f t e r  a  phys ica l  ac t i v i t y  t o  
Description i nc rease energy .  Energy  d r i nks ,  on  the  o t her  hand,  usua l l y  con ta in  h igh  leve ls  o f  
ca f f e ine ,  a l ong  w i th  o the r  ingred ien t s ,  such  as  taur ine  and  g inseng ,  t o  boos t  
men ta l  and  phys i ca l  ene rgy .  They  a re  o f ten  consumed  by  i nd iv idua ls  who  requ i re  
a  qu ick  boos t  o f  ene rgy  fo r  improv ing  focus  and concent ra t i on .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/spor t s -energy -d r i nks -marke t / reques tsamp le
Report Description
G l o b a l  S p o r t s  a n d  E n e r g y  D r i n k s  M a r k e t  T r e n d s :
T h e  g l o b a l  m a r k e t  i s  m a j o r l y  d r i v e n  b y  t h e  r i s i n g  h e a l t h  a w a r e n e s s  a m o n g  t h e  m a s s e s ,  w h i c h  h a s  l e d  t o  t h e  g r o w i n g  d e m a n d  f o r  s p o r t s  
a n d  e n e r g y  d r i n k s  f o r m u l a t e d  w i t h  n a t u r a l  i n g r e d i e n t s  a n d  s w e e t e n e r s .  M o r e o v e r ,  t h e  i n c r e a s i n g  p a r t i c i p a t i o n  o f  i n d i v i d u a l s  i n  s p o r t s  
a n d  f i t n e s s  a c t i v i t i e s ,  i n c l u d i n g  r u n n i n g ,  c y c l i n g ,  a n d  g y m  w o r k o u t s ,  i s  d r i v i n g  t h e  s a l e s  o f  s p o r t s  a n d  e n e r g y  d r i n k s  a s  t h e y  a i d  i n  
i m p r o v i n g  t h e  a t h l e t i c  p e r f o r m a n c e  a n d  r e c o v e r y .  I n  l i n e  w i t h  t h i s ,  t h e  h e c t i c  l i f e s t y l e s  l e d  b y  t h e  w o r k i n g  p o p u l a t i o n  h a v e  r e s u l t e d  i n  
t h e  w i d e s p r e a d  a d o p t i o n  o f  s p o r t s  a n d  e n e r g y  d r i n k s  a s  a  c o n v e n i e n t  s o u r c e  o f  e n e r g y  a n d  h y d r a t i o n .  A p a r t  f r o m  t h i s ,  n u m e r o u s  
m a n u f a c t u r e r s  a r e  i n c r e a s i n g l y  f o c u s i n g  o n  i n t r o d u c i n g  p r o d u c t  v a r i a n t s  w i t h  p l a n t - b a s e d  i n g r e d i e n t s ,  s u c h  a s  c o c o n u t  w a t e r ,  a l o e  
v e r a ,  a n d  a d a p t o g e n s ,  w h i c h  a r e  a n t i c i p a t e d  t o  g a i n  p r o m i n e n c e  a m o n g  h e a l t h - c o n s c i o u s  c o n s u m e r s .  S e v e r a l  k e y  p l a y e r s  a r e  a l s o  
a d o p t i n g  e c o - f r i e n d l y  p a c k a g i n g  s o l u t i o n s ,  s u c h  a s  c a r t o n s  a n d  p a p e r  b o t t l e s  a s  w e l l  a s  c a n s  a n d  b o t t l e s  m a d e  f r o m  r e c y c l e d  m a t e r i a l s ,  
d u e  t o  a n  e n h a n c e d  f o c u s  o n  s u s t a i n a b l e  d e v e l o p m e n t .  S o m e  o f  t h e  o t h e r  f a c t o r s  c o n t r i b u t i n g  t o  t h e  m a r k e t  g r o w t h  i n c l u d e  t h e  
c o n t i n u a l  d e v e l o p m e n t  o f  n e w  f l a v o r s ,  p a c k a g i n g ,  a n d  f u n c t i o n a l  i n g r e d i e n t s  t h a t  c a t e r  t o  s p e c i f i c  c o n s u m e r  g r o u p s ,  i n f l a t i n g  
d i s p o s a b l e  i n c o m e  o f  t h e  m a s s e s ,  t h e  e a s y  p r o d u c t  a v a i l a b i l i t y  v i a  o n l i n e  a n d  o f f l i n e  o r g a n i z e d  r e t a i l  c h a n n e l s  a n d  t h e  a d v e n t  o f  s p o r t s  
a n d  e n e r g y  d r i n k s  i n  t h e  f o r m  o f  p o w d e r s ,  g e l s ,  a n d  e n e r g y  s h o t s .
L o o k i n g  f o r w a r d ,  t h e  m a r k e t  i s  a n t i c i p a t e d  t o  r e a c h  a  v a l u e  o f  U S $  1 9 8 . 7  B i l l i o n  b y  2 0 3 2 ,  e x h i b i t i n g  a  g r o w t h  r a t e  ( C A G R )  o f  
6 . 3 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / s p o r t s - e n e r g y - d r i n k s - m a r k e t
Sports Drinks Market:
Breakup by Product Type:
• Isotonic
• Hypertonic
• Hypotonic
Report  
Breakup by Packaging Type:
Segmentation • Bott le (Pet /Glass)
• Can
• Others
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Onl ine
• Others
Energy Drinks Market:
Breakup by Product:
Report • Alcohol ic
Segmentation • Non-Alcohol ic
Breakup by Type:
• Non-Organic
• Organic
Breakup by Packaging Type:
• Bott le  (Pet/Glass)
• Can
• Others
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
Report 
• Online
Segmentation • Others
Breakup by Target Consumer:
• Teenagers
• Adults
• Geriatr ic Populat ion
Breakup by Region:
• North America
• Europe
• Asia Pacifi c
• Middle East and Afr ica
Report • Latin America
Segmentation
• Abbott  Nutr i t ion Co.
• AJE  Group
• Br i tv ic  PLC
• Extreme Dr inks  Co.
• Fraser  & Neave Hold ings  BHD
Competitive • GlaxoSmithKl ine P lc
• Red Bu l l
Landscape 
• Rockstar ,  Inc .
with Key • Coca-Co la
• Peps iCo
Players • Ar izona Beverage Company
• Nationa l  Beverage Corp
• Keur ig  Dr Pepper  Inc .
• L iv ing  Essent ia ls
• Cloud 9  Beverages Pr ivate L imited
• Vita le  Beverages Pvt  L td.
What was the size of the global sports and energy 
drinks market in 2023?
What is the expected growth rate of the global 
sports and energy drinks market during 2024-2032?
Key What has been the impact of COVID-19 on the 
global sports and energy drinks market?
Questions 
Answered in What are the key factors driving the global sports and energy drinks market?
the Report What is the breakup of the global sports drinks 
market based on the product type?
What is the breakup of the global energy drinks 
market based on the product?
What is the breakup of the global energy drinks 
market based on type?
What is the breakup of the global sports and 
energy drinks market based on the packaging type?
What is the breakup of the global sports and 
energy drinks market based on the distribution 
channel?
Key 
What is the breakup of the global energy drinks 
market based on the target consumer?
Questions 
Answered in What are the key regions in the global sports and energy drinks market?
the Report Who are the key players/companies in the global 
sports and energy drinks market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  S p o r t s  D r i n k s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  B r e a k u p  b y  R e g i o n
        5 . 4 . 1     N o r t h  A m e r i c a  
        5 . 4 . 2     E u r o p e  
        5 . 4 . 3     A s i a  P a c i f i c  
        5 . 4 . 4     M i d d l e  E a s t  a n d  A f r i c a  
        5 . 4 . 5     L a t i n  A m e r i c a
    5 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
        5 . 5 . 1     I s o t o n i c
        5 . 5 . 2     H y p e r t o n i c
        5 . 5 . 3     H y p o t o n i c
    5 . 6     M a r k e t  B r e a k u p  b y  P a c k a g i n g  T y p e
        5 . 6 . 1     B o t t l e  ( P e t / G l a s s )
        5 . 6 . 2     C a n
       
        5 . 6 . 3     O t h e r s  
    5 . 7     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
        5 . 7 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s  
        5 . 7 . 2     C o n v e n i e n c e  S t o r e s
        5 . 7 . 3     O n l i n e
        5 . 7 . 4     O t h e r s
    5 . 8     M a r k e t  F o r e c a s t
6    G l o b a l  E n e r g y  D r i n k s  M a r k e t  
    6 . 1     M a r k e t  O v e r v i e w
    6 . 2     M a r k e t  P e r f o r m a n c e
Table of     6 . 3     I m p a c t  o f  C O V I D - 1 9    6 . 4     M a r k e t  B r e a k u p  b y  R e g i o n
        6 . 4 . 1     N o r t h  A m e r i c a  
        6 . 4 . 2     E u r o p e  
Contents         6 . 4 . 3     A s i a  P a c i f i c          6 . 4 . 4     M i d d l e  E a s t  a n d  A f r i c a  
        6 . 4 . 5     L a t i n  A m e r i c a
    6 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t
        6 . 5 . 1     A l c o h o l i c  
        6 . 5 . 2     N o n - A l c o h o l i c  
    6 . 6     M a r k e t  B r e a k u p  b y  T y p e
        6 . 6 . 1     N o n - O r g a n i c
        6 . 6 . 2     O r g a n i c
    6 . 7     M a r k e t  B r e a k u p  b y  P a c k a g i n g  T y p e
        6 . 7 . 1     B o t t l e  ( P e t / G l a s s )  
        6 . 7 . 2     C a n
        6 . 7 . 3     O t h e r s
    6 . 8     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
        6 . 8 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s      
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / s p o r t s - en e rg y - d r i n k s - m a r ke t / t o c
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