United States Oat Milk Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     United States Oat Milk 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
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compet i tors,  and opt imiz ing procurement  s t rategies.
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " U n i t e d  S t a t e s  O a t  M i l k  M a r k e t :  I n d u s t r y  
T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  U n i t e d  S t a t e s  o a t  m i l k  
m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  1 2 . 0 2 %  d u r i n g   2 0 2 4 - 2 0 3 2 .
K e y  t r e n d s  s h a p i n g  t h e  U n i t e d  S t a t e s  o a t  m i l k  m a r k e t  i n c l u d e  s u s t a i n a b i l i t y  a n d  h e a l t h - d r i v e n  
c h o i c e s .  A d d i t i o n a l l y ,  c o n s u m e r s  a r e  g r a v i t a t i n g  t o w a r d  p r o d u c t s  w i t h  c l e a n  l a b e l s  a n d  m i n i m a l  
Report a d d i t i v e s ,  b o o s t i n g  t h e  d e m a n d  f o r  o r g a n i c  a n d  n o n - G M O  o a t  m i l k  o p t i o n s .  M o r e o v e r ,  o a t  m i l k  p r o d u c e r s  a r e  f o c u s i n g  o n  e n v i r o n m e n t a l l y  f r i e n d l y  p a c k a g i n g  s o l u t i o n s  t o  a t t r a c t  e c o - c o n s c i o u s  
b u y e r s .  T e c h n o l o g i c a l  a d v a n c e m e n t s  i n  p r o d u c t i o n  p r o c e s s e s  h a v e  a l s o  i m p r o v e d  t h e  t a s t e  a n d  
Highlight and t e x t u r e  o f  o a t  m i l k ,  f u r t h e r  e n h a n c i n g  i t s  m a r k e t  a p p e a l .  B e s i d e s ,  t h e  C O V I D - 1 9  p a n d e m i c  h a s  a c c e l e r a t e d  t h e  s h i f t  t o w a r d  p l a n t - b a s e d  d i e t s  a s  m o r e  c o n s u m e r s  f o c u s  o n  p e r s o n a l  h e a l t h  a n d  
w e l l n e s s .  T h i s  h a s  l e d  t o  i n c r e a s e d  h o m e  c o n s u m p t i o n  o f  o a t  m i l k  a n d  o t h e r  p l a n t - b a s e d  
p r o d u c t s .  T h e  c o n t i n u e d  g r o w t h  o f  p l a n t - b a s e d  b e v e r a g e s  i n  t h e  U . S .  s u g g e s t s  a  p o s i t i v e  o u t l o o k  
Description f o r  t h e  o a t  m i l k  m a r k e t .  T h e  U n i t e d  S t a t e s  o a t  m i l k  m a r k e t  i s  p r i m a r i l y  d r i v e n  b y  t h e  g r o w i n g  
d e m a n d  f o r  p l a n t - b a s e d  a l t e r n a t i v e s  a n d  i n c r e a s i n g  h e a l t h  c o n s c i o u s n e s s  a m o n g  c o n s u m e r s .  
A d d i t i o n a l l y ,  w i t h  t h e  r i s e  i n  v e g a n i s m  a n d  d a i r y  a l l e r g i e s ,  o a t  m i l k  h a s  e m e r g e d  a s  a  p o p u l a r  
d a i r y  s u b s t i t u t e ,  a p p e a l i n g  t o  a  w i d e  r a n g e  o f  c o n s u m e r s ,  i n c l u d i n g  t h o s e  w h o  a r e  l a c t o s e  
i n t o l e r a n t ,  v e g a n ,  o r  s i m p l y  l o o k i n g  f o r  h e a l t h i e r  o p t i o n s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - o a t - m i l k - m a r k e t / r e q u e s t s a m p l e
Report Description
Uni t ed  S t a t es  O at  M i l k  M a rke t  T re nds :
The  U . S .  m ar k e t  h as  ex pe r ien ced  r ap id  g r ow t h ,  w i t h  oa t  m i l k  ga in ing  p r om in ence  i n  bo t h  r e t a i l  a nd  f oo d  se r v i ce  sec t o r s .  
M or e ove r ,  m a jo r  c i t i es  l i ke  New Yo r k ,  Lo s  An ge les ,  and  S an  F r anc i s co  ha ve  see n  a  su r ge  i n  dem a nd ,  p a r t i c u la r l y  i n  
ca f e s ,  whe r e  oa t  m i l k  i s  f avo r ed  f o r  i t s  c r ea m y  t ex t u r e  i n  co f f e e  and  o t h e r  bev e r ag es .  Be s ides ,  f a vo r a b le  g ove r nm e n t  
i n i t i a t i ves  t o  p r om o t e  sus t a inab le  ag r i cu l t u r e  an d  en v i r on m en t a l  awa r ene ss  a r e  a l so  con t r i bu t i ng  t o  t he  oa t  m i l k  m ar ke t  
g r ow t h .  A lo ng  w i t h  t h i s ,  o a t s  r equ i r e  l ess  wa t e r  and  r es ou r ce s  t o  p r odu ce  co m pa r ed  t o  da i r y ,  a l i gn ing  w i t h  g r ow in g  
consu m er  p r e f e r enc es  f o r  e co - f r i end ly  p r o duc t s .  
As  a  r esu l t ,  oa t  m i l k  i s  ga in in g  t r a c t i o n  am ong  i nd i v id ua l  c onsum er s  and  am ong  bus in esses  l ook ing  t o  o f f e r  sus t a inab le ,  
p lan t - base d  op t i ons  t o  t he i r  c us t om er s .  A pa r t  f r om  t h i s ,  l ea d ing  b r ands  a r e  i nc r eas in g l y  d i ve r s i f y in g  t he i r  o f f e r i ngs ,  
i n t r o duc ing  f l avo r e d  o a t  m i l k ,  o r gan i c  o p t i ons ,  a nd  f o r t i f i ed  va r i e t i es  en r i ched  w i t h  v i t am ins  and  m ine r a l s .  The se  
i nnova t i on s  a r e  he lp in g  o a t  m i l k  c a t e r  t o  a  w id e r  dem ogr a ph ic ,  i n c lud in g  h ea l t h - cons c ious  co nsum er s ,  f a m i l i es ,  an d  
a t h le t es .  F u r t he r m or e ,  t he  e asy  av a i l ab i l i t y  o f  oa t  m i l k  i n  m a ins t r eam  g r oce r y  s t o r es  an d  on l i n e  p la t f o r m s  i s  m ak in g  i t  
m o r e  acce ss ib l e  t o  consu m er s  ac r oss  t he  c oun t r y .
V i ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / un i t ed - s t a t es - o a t - m i l k - m ark e t
Source Insights:
• Organic
• Conventional
 
Product Insights:
• Plain
• Flavored
Report 
Segmentation Packaging Type Insights:
• Cartons
• Bottles
• Others
Application Insights:
• Food
• Beverages
Distribution Channel Insights:
• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
Report • Others
Segmentation
Regional Insights:
• Northeast
• Midwest
• South
• West
• Betterbody Foods & Nutrit ion LLC
• Cal ifi a Farms, LLC
• Campbel l ’s Soup Company
Competitive • Danone SA
Landscape • Elmhurst Mi lked Direct LLC
• nutpods Dairy-Free Creamer
with Key 
Players
How has the United States oat milk market 
performed so far and how will it perform in the 
coming years?
What has been the impact of COVID-19 on the 
United States oat milk market?
Key What is the breakup of the United States oat milk 
market on the basis of source?
Questions 
Answered in What is the breakup of the United States oat milk market on the basis of product?
the Report
What is the breakup of the United States oat milk 
market on the basis of packaging type?
What is the breakup of the United States oat milk 
market on the basis of application?
What is the breakup of the United States oat milk 
market on the basis of distribution channel?
What are the various stages in the value chain of 
the United States oat milk market?
What are the key driving factors and challenges in 
the United States oat milk?
Key 
What is the structure of the United States oat milk 
Questions market and who are the key players?
Answered in What is the degree of competition in the United 
States oat milk market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  -  B r e a k u p  b y  S o u r c e
    6 . 1     O r g a n i c
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     C o n v e n t i o n a l
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  -  B r e a k u p  b y  P r o d u c t
       
    7 . 1    P l a i n
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2    F l a v o r e d
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  -  B r e a k u p  b y  P a c k a g i n g  T y p e
    8 . 1    C a r t o n s
        8 . 1 . 1  O v e r v i e w
Table of         8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2    B o t t l e s
        8 . 2 . 1  O v e r v i e w
Contents         8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 3    O t h e r s
        8 . 3 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 3 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
9    U n i t e d  S t a t e s  O a t  M i l k  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n
    9 . 1    F o o d
        9 . 1 . 1  O v e r v i e w
        9 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        9 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    9 . 2    B e v e r a g e s
        9 . 2 . 1  O v e r v i e w
        9 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        9 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u n i t ed - s ta t es - o a t -m i l k -ma rke t / t
o c
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