Vietnam Craft Beer Market by Product Type, Distribution Channel, End User 2024-2032
                     Vietnam Craft Beer 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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A cc o r d i ng  t o  t h e  l a t e s t  r e p o r t  b y  IM A R C  Gr o u p ,  t i t l e d  " V ie t n a m  C r a f t  B e e r  Ma r k e t :  
I n d u s t r y  T re n d s ,  S h a re ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  an d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  V i e t n am  c r a f t  b e e r  m a r k e t  s i z e  i s  p r o j e c te d  to  e x h i b i t  a  g r ow t h  r a te  ( C A G R )  
o f  9 . 4 0 %  d u r i ng  2 0 24 - 2 0 3 2 .
C ra f t  be e r  r e fe r s  t o  b e e r  p r o d uc e d  by  s m a l l ,  i n d e pe n d e n t  b r e w e r i e s  t ha t  p r i o r i t i z e  
Report qu a l i t y ,  f l a v o r ,  a nd  t r a d i t i o n a l  b r e w i n g  t e c h n i q ue s  o v e r  m a s s  p r o d uc t i o n  an d  u n i f o r m i t y .  
U n l i k e  m a i n s t r e a m b e e r s ,  c r a f t  be e r s  a r e  c ha r a c t e r i z e d  b y  t h e i r  d i v e r s e  r a n ge  o f  
s t y l e s ,  f l a v o r s ,  a nd  i n g r ed i e n t s ,  o f t e n  i n co r p o ra t i n g  u n i qu e  c o mb i n a t i on s  o f  h o p s ,  m a l t ,  
Highlight and ye a s t ,  a n d  a d j un c t s  t o  c r ea t e  d i s t i n c t  t a s t i n g  e x p e r i e n c e s .  
C ra f t  b r e w e r s  e m ph a s i z e  c r e a t i v i t y ,  i n n o va t i o n ,  a n d  c r a f t s m a ns h i p ,  o f t e n  e x p e r i m e n t i ng  
Description w i th  n e w  re c i p e s  a nd  b r e w i ng  me t h o ds  t o  c r a f t  b e e r s  t h a t  a p p e a l  t o  d i s c e r n i ng  co n s u me r s  s e ek i n g  a u th e n t i c i t y  a n d  c o mp l e x i t y  i n  t h e i r  be v e r ag e s .  W i t h  a  f o c u s  o n  
qu a l i t y  i n g r e d i e n t s ,  sm a l l  b a t c h  p ro d u c t i o n ,  a n d  h a n ds - o n  b r ew i n g  p ro c e s s es ,  c r a f t  
be e r  e mb o d i e s  t h e  a r t i s t r y  a n d  p a s s i o n  o f  t h e  b r e w e r ,  r e su l t i n g  i n  b r ew s  t ha t  s ho w c as e  
a  d e p t h  o f  f l a v o r  a nd  c h a r a c t e r  u n p a ra l l e l e d  i n  m a s s - p r o d uc e d  be e r s .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / v i e tn a m -c r a f t - b e e r - m a r k e t / r e qu e s t s am p l e
Report Description
V i e t n a m  C r a f t  B e er  M a rk e t  T re n d s :
T he  V i e t na m  c r a f t  b ee r  m a r k e t  i s  e x p e r i e n c i n g  r o b us t  g r ow t h  d r i v e n  b y  s e v e r a l  k ey  f a c t o r s  an d  e me r g i n g  t r e nd s .  F i r s t l y ,  
sh i f t i n g  co n s u me r  p r e f e r en c e s  t ow a r d s  p r e m i um  a n d  a r t i s an a l  b e ve r a g e s ,  d r i v en  b y  r i s i ng  d i s po s a b l e  i n c om e s  a n d  a  g ro w i n g  
ap p r e c i a t i o n  f o r  q u a l i t y  an d  d i v e rs i t y  i n  a l co h o l i c  be v e r ag e s ,  a r e  fu e l i n g  d e m an d  f o r  c r a f t  b e e r  i n  t he  c o un t r y .  A d d i t i o n a l l y ,  
t he  i n f l u e n c e  o f  W es t e r n  d r i n k i ng  c u l t u r e s  an d  t h e  b u r ge o n i n g  u r b a n  m i d d l e - c l a s s  p o p u l a t i o n  a re  d r i v i ng  t h e  a d o p t i o n  o f  c r a f t  
be e r  as  a  t r e n d y  an d  a sp i r a t i o n a l  c h o i ce  a m on g  y ou n g ,  a f f l u e n t  c o n s u me r s .  
Mo r e ov e r ,  t h e  p r o l i f e r a t i o n  o f  c ra f t  b e e r  b a r s ,  t ap r o o m s ,  a n d  b r e w pu b s  i n  m a j o r  c i t i e s  l i k e  H o  C h i  M i nh  C i t y  a n d  H a n o i  i s  
ex p a n d i n g  th e  a c c e ss i b i l i t y  a n d  v i s i b i l i t y  o f  c ra f t  b e e r  b r a n ds ,  f a c i l i t a t i n g  c on s u me r  e d u c a t i o n  a n d  f o s t e r i n g  a  v i b r a n t  c r a f t  
be e r  cu l t u r e .  F u r t he r m or e ,  t he  c ra f t  b e e r  m o ve m e n t  i s  b e i n g  p ro p e l l e d  b y  a  w av e  o f  e n t r e p r e n e u r i a l  a c t i v i t y ,  w i t h  a  
bu r g e o n i n g  nu m b e r  o f  l o c a l  m i c r o b r e w e r i e s  a n d  i n d e p en d e n t  b r e w e r s  e n t e r i n g  t h e  ma r k e t  t o  ca t e r  t o  g r o w i n g  d e m an d  a n d  
ca p i t a l i ze  o n  t h e  o p p o r tu n i t i e s  p r e se n t e d  b y  V i e t n a m ' s  d y n am i c  be e r  l an d s c ap e .  A s  c r a f t  b ee r  co n t i n u e s  t o  g a i n  t r a c t i o n  a s  a  
sy m b o l  o f  s o ph i s t i c a t i o n  a nd  t a s te ,  d r i ve n  b y  f a c t o r s  su c h  a s  p ro d u c t  i n n ov a t i o n ,  e x pe r i e n t i a l  m a r k e t i n g ,  a nd  c h an g i n g  
co n s u me r  p re f e r e nc e s ,  t h e  V i e t n a m  c r a f t  b e e r  m a r k e t  i s  po i s e d  f o r  s u s t a i n e d  g r o w th  a n d  e v o l u t i on  i n  t h e  c o m i n g  y ea r s .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / v i e t n a m - c r a f t - b e e r - m a r ke t
Product Type Insights:
• Ales
• Lagers
• Others
 
Age Group Insights:
Report • 21-35 Years Old
Segmentation • 40-54 Years Old
• 55 Years and Above
Distribution Channel Insights:
• On-Trade
• Off -Trade
Regional Insights:
• Northern Vietnam
• Central  Vietnam
• Southern Vietnam
Report 
Segmentation
How has the Vietnam craft beer market performed so 
far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Vietnam 
craft beer market?
What is the breakup of the Vietnam craft beer market 
on the basis of product type?
Key 
What is the breakup of the Vietnam craft beer market 
Questions on the basis of age group?
Answered in What is the breakup of the Vietnam craft beer market on the basis of distribution channel?
the Report What are the various stages in the value chain of the 
Vietnam craft beer market?
What are the key driving factors and challenges in the 
Vietnam craft beer?
What is the structure of the Vietnam craft beer market 
and who are the key players?
What is the degree of competition in the Vietnam craft 
beer market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  C r a f t  B e e r  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    V i e t n a m  C r a f t  B e e r  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    V i e t n a m  C r a f t  B e e r  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     A l e s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     L a g e r s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     O t h e r s
        6 . 3 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    V i e t n a m  C r a f t  B e e r  M a r k e t  -  B r e a k u p  b y  A g e  G r o u p
    7 . 1     2 1 - 3 5  Y e a r s  O l d
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     4 0 - 5 4  Y e a r s  O l d
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Table of         7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )    7 . 3     5 5  Y e a r s  a n d  A b o v e
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents         7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )8    V i e t n a m  C r a f t  B e e r  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     O n - T r a d e
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     O f f - T r a d e
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
9    V i e t n a m  C r a f t  B e e r  M a r k e t  –  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h e r n  V i e t n a m
        9 . 1 . 1  O v e r v i e w
        9 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )    
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /v i e tn a m-c ra f t -b ee r-m a rke t / t o c
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