Vietnam Energy Drinks Market by Product Type, Distribution Channel, End User 2024-2032
                     Vietnam Energy Drinks 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " V i e t n a m  E n e r g y  D r i n k s  M a r k e t :  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  V i e t n a m  
e n e r g y  d r i n k s  m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  7 . 8 5 %  d u r i n g  2 0 2 4 -
2 0 3 2 .
T h e  e n e r g y  d r i n k s  m a r k e t  i n  V i e t n a m  i s  e x p e r i e n c i n g  g r o w t h  d u e  t o  r a p i d  e c o n o m i c  
Report d e v e l o p m e n t  a n d  u r b a n i z a t i o n .  I n c r e a s i n g  d i s p o s a b l e  i n c o m e ,  e s p e c i a l l y  a m o n g  t h e  y o u n g e r  d e m o g r a p h i c ,  i s  d r i v i n g  t h e  d e m a n d  f o r  e n e r g y  d r i n k s .  T h e  w o r k i n g  p o p u l a t i o n ' s  b u s y  l i f e s t y l e  
a n d  l o n g  h o u r s  a r e  a l s o  c o n t r i b u t i n g  t o  t h i s  t r e n d .  M o r e o v e r ,  t h e  p r e f e r e n c e  f o r  e n e r g y  d r i n k s  
Highlight and o v e r  t r a d i t i o n a l  b e v e r a g e s  d u e  t o  t h e i r  p e r c e i v e d  b e n e f i t s  f o r  i m m e d i a t e  e n e r g y  a n d  p h y s i c a l  p e r f o r m a n c e  i s  o n  t h e  r i s e .  
G o v e r n m e n t  s u p p o r t  f o r  t h e  b e v e r a g e  i n d u s t r y ,  a  s t r o n g  r e t a i l  n e t w o r k ,  a n d  m a r k e t i n g  e f f o r t s  
Description b y  l e a d i n g  b r a n d s  a r e  f u r t h e r  b o o s t i n g  m a r k e t  g r o w t h .  T h e  p r e s e n c e  o f  i n t e r n a t i o n a l  a n d  l o c a l  e n e r g y  d r i n k  m a n u f a c t u r e r s  i s  i n t e n s i f y i n g  c o m p e t i t i o n ,  l e a d i n g  t o  m o r e  o p t i o n s  a n d  
c o m p e t i t i v e  p r i c i n g  f o r  c o n s u m e r s .  A d d i t i o n a l l y ,  t h e  m a r k e t  i s  b e n e f i t t i n g  f r o m  v a r i o u s  f l a v o r s  
a n d  f o r m u l a t i o n s  t o  c a t e r  t o  d i v e r s e  p r e f e r e n c e s ,  a s  w e l l  a s  l o w  e n t r y  b a r r i e r s  a n d  i n c r e a s i n g  
i n v e s t m e n t s  f r o m  d o m e s t i c  a n d  f o r e i g n  p l a y e r s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / v i e t n a m - e n e r g y - d r i n k s - m a r k e t / r e q u e s t s a m p l e
Report Description
Vi e tnam Energy  Dr inks M arket  Trends:
The  V ie tnam energy  d r inks  marke t  i s  exper ienc ing  seve ra l  no tab le  t rends .  O ne  p rominen t  sh i f t  i s  t he  i nc reas ing  
demand  fo r  na tu ra l  and  organ ic  ing red ien ts  as  consumers  p r io r i t i ze  hea l t h .  Th is  has  led  to  the  deve lopment  o f  ene rgy  
d r inks  made  f r om sources  l i ke  g reen  tea  ex t rac ts  and g inseng ,  appea l ing  t o  hea l t h - consc ious  consumers .  Ano ther  
s ign i f i can t  t r end  i s  t he  focus  on  func t iona l  benef i t s ,  w i th  ene rgy  d r inks  now o f f e r ing  improved  men ta l  a le r t ness ,  
enhanced  a th le t i c  pe r f o rmance,  and  be t t e r  hyd ra t ion .  Add i t i ona l l y ,  t echno log i ca l  advancemen ts  and  smar t  packag ing  
so lu t ions  a re  shap ing  the  marke t ,  p rov id ing  conven ience and ex t end ing  she l f  l i f e .  
The  r i se  o f  e - commerce  and  d ig i t a l  marke t ing  i s  t rans fo rming  how energy  d r inks  a re  p romoted  and d is t r ibu t ed ,  w i th  
b rands  u t i l i z ing  soc ia l  med ia  and in f luencer  marke t ing  t o  engage younger  consumers .  Fu r t he rmore ,  sus ta inab i l i t y  i s  
ga in ing  impor t ance,  w i th  compan ies  adopt ing  eco - f r i end ly  p rac t i ces  in  p roduc t i on  and  packag ing .  The COVID-19  
pandemic  has  a lso  in f luenced  consumer  behav io r ,  l ead ing  to  inc reased in te res t  i n  immun i t y -boos t i ng  ing red ien ts  and  
hea l th -o r ien ted  beverages ,  expec ted  t o  fu r t he r  d r i ve  the  V ie t nam energy  d r inks  marke t  in  t he  fu tu re .
Vi ew Report  TOC,  F igures and  Tab les :  h t tps: / / www. i marcgroup .com/v ie tnam-energy-dr inks-market
Type Insights:
• Alcohol ic
• Non-Alcohol ic
 
End User Insights:
• Kids
Report • Adults
• Teenagers
Segmentation
Distribution Channel Insights:
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others
Regional Insights:
• Northern Vietnam
Report • Central  Vietnam
• Southern Vietnam
Segmentation
How has the Vietnam energy drinks market performed so far 
and how will it perform in the coming years?
What has been the impact of COVID-19 on the Vietnam 
energy drinks market?
What is the breakup of the Vietnam energy drinks market on 
the basis of type?
Key 
What is the breakup of the Vietnam energy drinks market on 
the basis of end user?
Questions 
What is the breakup of the Vietnam energy drinks market on 
Answered in the basis of distribution channel?
the Report What are the various stages in the value chain of the Vietnam energy drinks market? 
What are the key driving factors and challenges in the 
Vietnam energy drinks?
What is the structure of the Vietnam energy drinks market 
and who are the key players?
What is the degree of competition in the Vietnam energy 
drinks market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  E n e r g y  D r i n k s  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    V i e t n a m  E n e r g y  D r i n k s  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    V i e t n a m  E n e r g y  D r i n k s  M a r k e t  -  B r e a k u p  b y  T y p e
    6 . 1     A l c o h o l i c
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     N o n - A l c o h o l i c
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
7    V i e t n a m  E n e r g y  D r i n k s  M a r k e t  -  B r e a k u p  b y  E n d  U s e r
    7 . 1     K i d s
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     A d u l t s
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     T e e n a g e r s
        7 . 3 . 1  O v e r v i e w
Table of         7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    V i e t n a m  E n e r g y  D r i n k s  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  
Contents C h a n n e l    8 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     S p e c i a l t y  S t o r e s
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 3     C o n v e n i e n c e  S t o r e s
        8 . 3 . 1  O v e r v i e w
        8 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    
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ht t ps : / /w ww. i ma rc gro up . c o m /v i e tn a m-ene rgy-d r i nks -m a rke t / t
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