Vietnam Pizza Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Vietnam Pizza Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Accord ing to  the la test  repor t  by  IMARC Group,  t i t led  "Vietnam Pizza 
Market:  Industry Trends,  Share,  Size,  Growth,  Opportuni ty  and 
Forecast  2024-2032,"  the V ie tnam p izza market  s ize is  pro jec ted to  
exh ib i t  a  growth ra te  (CAGR) o f  5 .20% dur ing 2024-2032.
Report Factors Affect ing the Growth of  the Vietnam Pizza Industry:
Changing Consumer Preferences:
Highlight and People are increas ing ly  exposed to  in ternat ional  cu is ines through t rave l ,  
media,  and the in ternet  in  V ie tnam.  As they are becoming more fami l iar  
Description wi th  Western food,  inc lud ing p izza,  the i r  preferences sh i f t  towards these 
opt ions.  Modern l i fes ty les are becoming bus ier ,  lead ing to  r is ing demand 
for  convenient  meal  opt ions.  
P izza is  seen as a qu ick  and easy choice for  both d ine- in  and takeaway,  
a l ign ing wi th  the changing pace of  l i fe .  In  addi t ion,  p izza of fers  a  wide 
range of  topp ing opt ions,  a l lowing consumers to  customize  the i r  orders .
Rapid Urbanization:
The migrat ion o f  people  f rom rura l  to  urban areas  is  leading to a 
substant ia l  increase in  the urban populat ion.  Urban dwel lers  of ten have 
bus ier  l i fes ty les and a  h igher propensi ty  to  d ine out  or  order  takeaway,  
Report cata lyz ing the demand for  p izza.  Urban izat ion of ten br ings about  
changes in  l i fes ty le and d ie tary  habi ts .  
Highlight and The urban populat ion tends to embrace Western food,  inc lud ing p izza,  
as par t  o f  the i r  cu l inary  cho ices,  cont r ibut ing to the market  growth.  
Description Moreover,  p izza cha ins have s t rategical ly  expanded thei r  presence in  
urban areas,  capi ta l iz ing on the concentrat ion of  potent ia l  consumers .
Rising Disposable Income:
With h igher  d isposable  income,  consumers have more f inanc ia l  
f lex ib i l i ty  to  d ine out  and enjoy res taurant  meals .  P izza is  a popular  
cho ice for  d in ing out ,  and the af fordab i l i ty  o f  p izza opt ions  makes i t  an 
at t rac t ive  opt ion for  those w i th increased income.
Ris ing  incomes o f ten  lead  to  an  inc reas ing  w i l l i ngness  to  indu lge  in  occas iona l  
t rea ts  and  comfo r t  f oods .  P izza  f i t s  t h i s  ca tegory ,  mak ing  i t  a  p re fe r red  cho ice  
fo r  those  seek ing  a  tas ty  and  sa t i s fy ing  mea l .  As  midd le -c lass  peop le  a re  
inc reas ing  in  V ie tnam,  they  have  the  means  to  exp lo re  a  w ider  range  o f  d in ing  
op t ions .  P izza ,  w i th  i t s  va r ie t y  and  access ib i l i t y ,  appea ls  to  th i s  expand ing  
Report midd le -c lass  segment .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/v ie tnam-p izza-marke t / reques tsamp le
Description
Report Description
Vietnam Pizza  Market  Trends:
Pizza  cha ins  a re  inc reas ing ly  o f fe r ing  hea l th ie r  a l t e rna t i ves ,  such  as  who le  whea t  c rus ts  and  low- fa t  t opp ings ,  t o  
ca te r  to  hea l th -consc ious  consumers .  Th is  t rend  a l igns  w i th  the  g row ing  awareness among the  masses  in  the  
coun t ry  abou t  nu t r i t i on  and  we l l -be ing .  
P izza  res tauran ts  a re  inco rpo ra t ing  loca l  ing red ien ts  and  f lavors  in to  the i r  o f fe r ings .  V ie tnamese - insp i red  
topp ings  l i ke  lemongrass  ch icken  o r  sea food  a re  ga in ing  t rac t ion ,  appea l ing  to  loca l  t as tes .
View Repor t  TOC,  F igures  and  Tables:  ht tps: / /www. imarcgroup.com/v ie tnam-pizza-market
Type Insights:
• Non-Vegetarian Pizza
• Vegetarian Pizza
Crust Type Insights:
Report • Thick Crust
• Thin Crust
Segmentation • Stuff ed Crust
Distribution Channel Insights:
• Quick Service Restaurants (QSR)
• Ful l -Service Restaurants
• Others
Regional Insights:
• Northern Vietnam
• Central  Vietnam
• Southern Vietnam
Report 
Segmentation
How has the Vietnam pizza market performed so far and 
how will it perform in the coming years?
What has been the impact of COVID-19 on the Vietnam 
pizza market?
What is the breakup of the Vietnam pizza market on the 
basis of type?
Key 
What is the breakup of the Vietnam pizza market on the 
basis of crust type?
Questions 
What is the breakup of the Vietnam pizza market on the 
Answered in basis of distribution channel?
the Report What are the various stages in the value chain of the Vietnam pizza market?
What are the key driving factors and challenges in the 
Vietnam pizza?
What is the structure of the Vietnam pizza market and 
who are the key players?
What is the degree of competition in the Vietnam pizza 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  P i z z a  M a r k e t  -  I n t r o d u c t i o n  
Contents     4 . 1     O v e r v i e w      4 . 2     M a r k e t  D y n a m i c s  
    4 . 3     I n d u s t r y  T r e n d s  
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e  
5    V i e t n a m  P i z z a  M a r k e t  L a n d s c a p e  
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )  
    5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )  
6    V i e t n a m  P i z z a  M a r k e t  -  B r e a k u p  b y  T y p e  
    6 . 1     N o n - V e g e t a r i a n  P i z z a
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        6 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    6 . 2     V e g e t a r i a n  P i z z a
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        6 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
       
7    V i e t n a m  P i z z a  M a rk e t  -  B r e a k u p  b y  C r u s t  T y p e
    7 . 1     T h i c k  C ru s t
        7 . 1 .1  O ve r v i e w
        7 . 1 .2  H i s t o r i c a l  a nd  C u r r e n t  Ma r k e t  T r e n ds  (  2 0 18 - 2 0 2 3  )
        7 . 1 .3  M a rk e t  F o r e c a s t  (  2 0 24 - 2 0 32  )
    7 . 2     T h i n  C ru s t
        7 . 2 .1  O ve r v i e w
        7 . 2 .2  H i s t o r i c a l  a nd  C u r r e n t  Ma r k e t  T r e n ds  (  2 0 18 - 2 0 2 3  )
Table of         7 . 2 .3  M a rk e t  F o r e c a s t  (  2 0 24 - 2 0 32  )    7 . 3     S t u f f ed  C r us t
        7 . 3 .1  O ve r v i e w
        7 . 3 .2  H i s t o r i c a l  a nd  C u r r e n t  Ma r k e t  T r e n ds  (  2 0 18 - 2 0 2 3  )
Contents         7 . 3 .3  M a rk e t  F o r e c a s t  (  2 0 24 - 2 0 32  )
8    V i e t n a m  P i z z a  M a rk e t  -  B r e a k u p  b y  D i s t r ib u t i o n  C h a n n e l
    8 . 1     Qu i c k  S e r v i c e  R e s ta u r a n t s  ( Q S R )
        8 . 1 .1  O ve r v i e w
        8 . 1 .2  H i s t o r i c a l  a nd  C u r r e n t  Ma r k e t  T r e n ds  (  2 0 18 - 2 0 2 3  )
        8 . 1 .3  M a rk e t  F o r e c a s t  (  2 0 24 - 2 0 32  )
    8 . 2     F u l l - S e rv i c e  R e s t a u r a n t s
        8 . 2 .1  O ve r v i e w
        8 . 2 .2  H i s t o r i c a l  a nd  C u r r e n t  Ma r k e t  T r e n ds  (  2 0 18 - 2 0 2 3  )
        8 . 2 .3  M a rk e t  F o r e c a s t  (  2 0 24 - 2 0 32  )
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