Marketing communication mix
                     MIT School of Distance 
Education
Marketing Communication Mix 
Marketing Communication Mix
• The communication mix refers to a 
specific method used to promote the 
company or its products or services 
to targeted customers.
• The communication mix involves all 
the tools used to communicate with 
your customers or potential 
customers. This could be done 
through advertising, social media, 
product packaging, direct marketing, 
etc.
The 4 Ps of Marketing 
• The 4 Ps of “Marketing Mix” comprise four key elements – 
Product, Price, Place and Promotion- and they are used to 
market a product or service.
• Successful marketers and businesses typically consider 
the four Ps when creating marketing plans and strategies 
to market to their target audience effectively.
• The four Ps are product, price, place, and promotion. They 
are an example of a “marketing mix,” or the combined 
tools and methodologies marketers use to achieve their 
marketing objectives. 
4 Ps explained
• Product – Creating a marketing campaign starts with understanding the product 
itself. Who needs it, and why? Marketer defines the product and its qualities and 
introduces it to the consumer. The product type also dictates how much it will cost, 
where it should be placed and how it should be promoted.
• Price - Price is the amount consumers will be willing to pay for a product. Marketers 
must link the price to the product's real and perceived value to pay for a product. In 
some cases, business decision-makers may raise the price of a product to give it 
the appearance of luxury or exclusivity. Or, they may lower the price so more 
consumers will try it.
• Place - It considers where the product should be available in brick-and-mortar 
stores and online and how it will be displayed. The term placement also refers to 
advertising the product in suitable media to get the attention of target consumers. 
• Promotion - Promotion encompasses advertising, public relations, and the overall 
media strategy for introducing a product.
Later, the 3 Ps were added, i.e. People, Packaging and Process. To develop the 
marketing mix, the companies consider how each Ps affects the rest to create a 
unified brand experience for their consumers.
It is essential for a Marketing Management professional to learn how to manage 
Marketing Communication Mix for there organizational growth.
The PGDM Marketing Management course focuses on diverse ideas of business 
models, methods, and new approaches that adapt to meet the wants and needs of 
consumers.
With PGDM Marketing Management course learn leadership, technical, organizational , 
communication and creative skills.
Why MITSDE ?
• Develop analytical skills to forecast market movement, competitor 
strategies and growth rate
• Learn Marketing Information System tools for effective CRM, 
implementation of marketing strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental 
scenario
• Apply knowledge of concepts and tools to develop creative marketing 
strategies and overcome challenges
• Learn the tools and techniques of Digital Marketing
Potential Careers Opportunities
:
• Marketing Manager
• Market Research Manager
• Business Development Manager
• Product Promotion
• Brand Manager
• Market Research Analyst
• Advertising Manager
• Product Marketing Manager
About US
 MIT School of Distance Education is one of the largest distance learning center in India. We 
offer various Post Graduate Diploma and Certificate programs & Online MBA Course across 
various industry sectors that include Operations Management, Project, Information 
Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. 
MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-
art Learning Management System (LMS) which is in line with its mission 'flexible learning 
opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility 
to our students.
Advantage of learning with MITSDE
o Self-paced learning
o Regularly updated syllabus
o Live webinars and doubt solving 
o Industry-relevant course offerings
sessions
o Courses taught by Industry Experts
o Quick and highly-responsive student 
o Affordable courses support
o No cost EMI options o Dedicated student support team
Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops 
and Career Counseling.
Our Student Placement :
Placement Record at MITSDE
Contact Us
Address: 
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MIT Alandi Campus, Pune Moshi-Alandi 
Road, Alandi-412105,Pune Maharashtra 
(India) Website: www.mitsde.com
Phone: 9112-207-207 / 9028-258-
800
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