Social media marketing
                     MIT School of Distance 
Education
Social Media Marketing
 
Social Media Marketing
Social media marketing is a digital 
marketing strategy that involves 
using social media platforms to 
promote products, services, or brands 
and connect with the target 
audience. It has become a crucial 
component of overall marketing 
strategies for businesses and 
individuals due to the widespread use 
of social media. Effectively navigating 
social media marketing demands a 
well-considered and strategic 
methodology. Success often comes 
from understanding your audience, 
creating compelling content, and 
staying engaged with your 
community.
Key aspects of social media marketing
 Here are key aspects of social media marketing:
 1) Platform Selection
7) Influencer Marketing
 2) Content Creation
8) Social Media Calendar
 3) Consistent Branding 9) Adaptability
10) Community Building
 4) Audience Engagement
11) Monitoring and Crisis 
 5) Paid Advertising Management
 6) Analytics and Insights
Top networks for social media marketing
1) Facebook - Facebook continues to hold its position as the world's most popular 
social media platform, boasting a massive user base of 2.934 billion globally. It not 
only maintains its status as the favorite platform for the largest number of social 
media users but also plays a dominant role in driving web traffic referrals to third-
party websites, accounting for a significant 71.64% of such referrals.
2) Instagram - Instagram stands as the second most widely used social network, 
attracting a substantial user base of 1.386 billion active users. Despite its 
popularity, it can pose challenges for social media marketers due to its frequent 
feature updates and algorithm changes, occasionally causing frustration within the 
marketing community. 
3) LinkedIn - LinkedIn stands out from other social networks as it is exclusively 
tailored for professional and business-oriented interactions. With a user base of 875 
million members, the platform is highly conducive to discussions related to business 
matters and serves as a valuable resource for research on purchasing decisions. 
The benefits of social media marketing
Social media marketing offers a wide range of benefits for individuals and businesses alike. Here are some key 
advantages:
1) Increased Brand Awareness   11) Customer Feedback and Market Research
2) Targeted Advertising   12) Humanization of Brands
3) Enhanced Brand Loyalty   13) Crisis Management
4) Improved Customer Insights   14) Competitive Advantage
5) Cost-Effective Marketing   15) Educational Opportunities
6) Increased Website Traffic
7) Real-time Engagement
8) Influencer Partnerships
  While the benefits of social media marketing are significant, 
9) Global Reach it's important to approach these platforms strategically and 
10) Lead Generation align efforts with overall business goals to maximize the 
impact.
Why pursue PGCM in Digital Marketing Management ?
Digital marketing managers need to be well-versed in key marketing channels and 
how to leverage them effectively. These channels include social media, email, 
search engine optimization (SEO), and display advertising.
The PGCM in digital marketing course typically focuses on providing comprehensive 
knowledge and practical skills in various aspects of online marketing. 
With the PGCM in digital marketing course, learn skills like Digital Strategy 
Development, Search Engine Optimization (SEO), Social Media Marketing (SMM), 
Data Analytics and Interpretation, Communication and Presentation Skills and etc.
Why MITSDE ?
• Learn the latest concepts in digital marketing
• Understand the working of tools used in Digital Marketing
• Learn to create a brand through digital marketing
• Learn how to analyze the trends and design campaigns
• Understand how to become a virtual brand manager
Potential Careers Opportunities
1) Digital marketing executive
2) Digital marketing manager
3) Content writing executive
4) Content manager
5) SEO manager
6) Social Media manager
7) Digital marketing specialist
8) Acquisition manager
9) Performance manager 
About US
 MIT School of Distance Education is one of the largest distance learning centers in India. We 
offer various Post Graduate Diploma and Certificate programs & Online MBA Courses across 
various industry sectors that include Operations Management, Project, Information 
Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. 
MITSDE has an online assessment system, flexi-learning approach, and provides a state-of 
the-art Learning Management System (LMS) which is in line with its mission 'flexible learning 
opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility 
to our students’.
Advantage of learning with MITSDE
o Self-paced learning
o Regularly updated syllabus
o Live webinars and doubt solving 
o Industry-relevant course offerings
sessions
o Courses taught by Industry Experts
o Quick and highly-responsive student 
o Affordable courses support
o No cost EMI options o Dedicated student support team
Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops 
and Career Counseling.
Our Student Placement :
Placement Record at 
MITSDE
Contact Us
Address: 
Email ID: [email protected]
MIT Alandi Campus, Pune Moshi-Alandi 
Road, Alandi-412105,Pune Maharashtra 
(India) Website: www.mitsde.com
Phone: 9112-207-207 / 9028-258-
800
Thank you