Maksymyzer
Uploaded on Sep 26, 2018
Category
Startup & Entrepreneurship
Cold emailing remains one of the most effective strategies for B2B companies to generate leads. Before you start an outreach campaign it's crucial to find a way to show up at the right time in front of your prospect and be relevant to things going on in their business as your help must fit their possible issues. This is the reason you should monitor your targeted company's activities for the best opportunities to approach and get a 'yes' to your offer. In the presentation above there are 31 proven ideas of perfect signals for you to take action contacting your potential customer.
Category
Startup & Entrepreneurship
B2B Cold Emailing: 31 Triggers for Your Next Campaign
B2B COLDEMAILING:
B2B COLD
EMAILING:
PRESENTED BY MAKSYM FRANTSUZOV
LEADGENERATIONTOOLBOX.COM
31 TRIGGERS
FOR YOUR NEXT CAMPAIGN
CRAFT & SEND A
COLD EMAIL
WHEN:
...
TARGETED COMPANY HAS
AN OPEN JOB POSITION /
STARTS RECRUITING
1
TARGETED COMPANY
HIRES A NEW EMPLOYEE
2
TARGETED COMPANY GETS
A NEW BUSINESS
PARTNER
3
TARGETED COMPANY
GETS FUNDING
4
TARGETED COMPANY GETS
A NEW CUSTOMER
5
TARGETED COMPANY GETS
A NEW CUSTOMER
TESTIMONIAL / REVIEW /
FEEDBACK /
RECOMMENDATION /
COMPLAINT
6
TARGETED COMPANY
LAUNCHES / PRE-
LAUNCHES A NEW
PRODUCT OR SERVICE
7
TARGETED COMPANY
TAPS INTO A NEW MARKET
8
TARGETED COMPANY
OPENS A NEW OFFICE
9
TARGETED COMPANY
EXPANDS TO A NEW
LOCATION
10
TARGETED COMPANY
CREATES A DEMO /
OFFERS A FREE TRIAL OR
FREE VERSION OF ITS
PRODUCT / SERVICE
11
TARGETED COMPANY
STARTS USING A NEW
MARKETING CHANNEL
(EX. GETS ON INSTAGRAM,
PUBLISHES AN
ADVERTORIAL IN A LOCAL
MAGAZINE FOR THE FIRST
TIME ETC...)
12
TARGETED COMPANY
SHOWCASES A NEW
COMPLETED PROJECT ON
ITS WEBSITE OR SOMEONE
FROM THE COMPANY
ADDS IT TO THEIR
PORTFOLIO
13
TARGETED PERSON
FROM THE TARGETED
COMPANY (LET'S SAY CEO
OR HEAD OF MARKETING)
COMPLETES A TRAINING
PROGRAM, GETS
CERTIFIED AND / OR
ADDS A NEW SKILL TO
THEIR PORTFOLIO
14
SOMEONE FROM THE
TARGETED COMPANY
COMPLAINS ABOUT YOUR
COMPETITOR (EX. LEAVES
A 1-3 STAR ON A
PRODUCT RATING SITE)
15
TARGETED COMPANY
PUBLISHES A NEW
CASE STUDY
16
TARGETED COMPANY
ADOPTS NEW TECH
(EX. BUYS A NEW CRM
SOFTWARE TOOL)
17
TARGETED COMPANY
HOSTS, CO-HOSTS OR
SPONSORS AN EVENT
18
SOMEONE FROM THE
TARGETED COMPANY
ATTENDS OR SPEAKS
AT ANOTHER
COMPANY'S EVENT
19
SOMEONE FROM THE
TARGETED COMPANY GETS
INTERVIEWED ON A
PODCAST, YOUTUBE,
BLOG, TV OR RADIO
20
TARGETED COMPANY GETS
FEATURED / MENTIONED
IN THE MEDIA (EX.
PUBLISHES A PRESS
RELEASE ON A NEWS SITE
OR GUEST POST ON A
POPULAR BLOG)
21
TARGETED COMPANY
BUILDS A NEW SALES
FUNNEL OR MAKES
NOTEWORTHY CHANGES
TO THEIR EXISTING ONE
22
TARGETED COMPANY
PUTS UP A NEW
ADVERTORIAL /
COMMERCIAL
23
TARGETED COMPANY
REDESIGNS THEIR
WEBSITE OR SOCIAL
MEDIA PROFILE /
PAGE / GROUP
24
TARGETED COMPANY
PUBLISHES A PIECE OF
CONTENT THAT YOU CAN
DEVELOP INTO A FRUITFUL
DISCUSSION
(SEARCH THEIR BLOG
POSTS, INFOGRAPHICS,
ATTEND THEIR WEBINARS,
ETC. FOR IDEAS)
25
TARGETED PERSON
STARTS OR JOINS A
MEANINGFUL DISCUSSION
(EX. IN A LINKEDIN
GROUP, IN COMMENTS ON
THEIR OR OTHER
COMPANY'S BLOG, ETC)
26
SOMEONE FROM THE
TARGETED COMPANY
PUBLISHES A BOOK /
EBOOK (EX. ON AMAZON)
27
SOMEONE FROM THE
TARGETED COMPANY
MAKES A MEANINGFUL
CONNECTION WITH
SOMEONE FROM YOUR
NETWORK
28
TARGETED COMPANY
ACQUIRES ANOTHER
COMPANY
29
TARGETED COMPANY
CELEBRATES SOMETHING
(WINNING AN AWARD,
X YEARS IN BUSINESS,
ETC...)
30
THERE ARE INDUSTRY
NEWS OR LAW CHANGES
THAT MAY AFFECT THE
TARGETED BUSINESS
31
Speed up your team
Make it focus on high value activities
Increase your revenue
www.fabroi.club
See details at:
OUTSOURCE LEAD RESEARCH
AND DATA ENTRY LEGWORK
FOR JUST $7/HOUR
THANK
YOU!
Maksym Frantsuzov
1 8 P I V D E N N A , C H A S I V Y A R , 8 4 5 5 1 U K R A I N E
W W W . L E A D G E N E R A T I O N T O O L B O X . C O M
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