Cloud Computing In Retail And Consumer Goods Market Dynamics, Growth Prospect and Consumption Analysis till 2028
                     Adroit Market Research
Global Cloud Computing Market in Retail & 
Consumer Goods
by Region (North America, Europe, Asia-Pacific, Middle 
East & Africa, South America) and Forecast 2019 to 
2025
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Quick Returns And Predictability Of Costs Led The Higher Adoption Of Cloud Computing In Retail 
And Consumer Goods Industry
• Cloud computing comprises an on-demand distribution of database, applications, storage, 
computing power and supplementary IT essentials through internet with a pay-as-you-go model of 
pricing. It caters an enterprise by offering access to databases, servers, storage and an array of 
application services over the Internet. A cloud services providers such as Amazon Web Services 
own network-connected hardware essential for application services.
• The global market size for cloud computing market was USD 11.66 billion in 2018 and is 
anticipated to rise up during the forecast period. The factor that led to higher adoption of cloud 
computing is, big data offer customer insights and help retailers offer personalized offering to 
customers. Cloud services are able to merge the in-store data with the digital data to offer the best 
solutions to their customers. This enables retailers to have an enterprise-wide supply chain insight 
or visibility. The technology help retailers own supply chain systems which are capable of 
effectively handling their business without expedited deliveries, stock-outs or high inventories. In 
addition to that, cloud helps in capturing digitized documents from suppliers, logistics providers, 
carriers, brokers, etc. and real-time status of consignments. For instance, Cargill used blockchain 
technology to trace each and every Thanksgiving turkeys. The technology involved to implement 
this was deployed on a cloud-based system.
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Quick Returns And Predictability Of Costs Led The Higher Adoption Of Cloud 
Computing In Retail And Consumer Goods Industry
• The factors that may hinder the growth of cloud computing in retail and consumer goods is, 
presence of different tools to create applications for each community cloud application platform. 
This makes app development difficult that span across numerous cloud providers.
• Geographically, the asia-pacific region has earned the highest share in cloud computing market 
followed by North America and European region. In asia-pacific, factors driving the adoption of 
cloud computing is rising purchasing power of customers coupled with manufacturers striving on 
satisfying customer expectations which enable existing customer retention and new customer 
acquisition.
• The key players in global cloud computing in retail and consumer goods are Amazon Web Services, 
Microsoft, Google Cloud Platform, IBM, Artha Systems LLC, Cloud4Wi, Commercetools, NextOrbit, 
PlumSlice Labs, retailcloud, Springboard Retail and SPS Commerce. These leading players are part 
of mergers and acquisitions to remain on competitive advantage of market. For instance, in April 
2019, Nestle the food manufacturer had partnered Microsoft with an aim of collaboration towards 
digitalization of its food business in China region. Similarly, in April 2019, Unilever declared that 
they are using Google Cloud to create 1 billion one-to-one relationships with its consumers. At 
present, Unilever is working with Google Cloud, using utilizing a wide range of its AI and analytics 
tools, mixed with extensive social media and consumer data, to target its consumers when running 
campaigns.
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Adroit Market Research
Segment Overview of Global Cloud Computing in Retail & 
Consumer Goods Market
• Regional Overview, 2015-2025 (USD Billion)      
• North America
• U.S.
• Canada
• Mexico
• Europe
• Asia Pacific
• South America
• Middle East and Africa
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