Mobile Marketing Market Report Examines Latest Trends and Key Drivers Supporting Growth through 2027
                     Adroit Market Research
Mobile Marketing Market 
by Solution (In-App Messages, Location-Based Messages, MMS, 
Mobile Web, SMS, QR Codes, Others), End-user (Automotive, Retail, 
Healthcare, Media & Entertainment, IT & Telecom, BFSI, Travel, 
Others), and by Region (North America, Europe, Asia Pacific, South 
America and Middle East and Africa), Global Forecast 2018 to 2025
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Adroit Market Research
Proposal Management Software Market Size to reach $4.1 billion by 
2025
• Evolving technologies such as AI, IoT and big data analytics coupled with growing usage of smart 
devices drive the demand for mobile marketing market
• It is one of the essential digital marketing strategies implemented by enterprises to promote their 
services and products. It also enables eradicate paper expenses and delivers a convenient and fast 
means to reach the target audience. Mobile marketing enables the integration of innovative 
processes of advertisements within various marketing strategies to enhance the business 
approachability and impact in terms of their target customers. The market size for global mobile 
marketing is anticipated to reach USD 42 billion by 2025
• Over 90% of the youth population nowadays use smart devices such as tablets and smartphones 
to access content or information. Also, according to the survey conducted by the Global System for 
Mobile Communication Association (GSMA), about three fourth of the global population would be 
using smart devices in the next five years. Such factors are estimated to offer lucrative growth 
prospects for the key industry participants operating within the mobile marketing industry.
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Adroit Market Research
Proposal Management Software Market Size to reach $4.1 billion by 2025
• Based on the solution segment, the market is bifurcated into in-app messages, location-based 
messages, MMS, mobile web, SMS, QR codes, and others. In 2019, the mobile-web segment 
gathered the largest market revenue and it is anticipated to govern the mobile marketing market 
throughout the forecast period. However, the QR codes segment is projected to grow at a 
significant growth rate in the next five years. The major share of indirect revenue is likely to come 
from the North American region, owing to a wide application of smart devices within the region.
• The global mobile marketing market has strong competition among the well-established and new 
emerging players. These market players target to gain a competitive advantage over the other 
players by participating in partnerships, mergers, and acquisitions and expanding their businesses.
• The global mobile marketing market is a wide range to North America, South America, Asia Pacific, 
Europe, and the Middle East & Africa. North America is considered a mature market in mobile 
marketing storage, owing to the outsized presence of an organization with the availability of 
technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory 
countries to the expansion of the mobile marketing market in North America.
• The major players of the global mobile marketing market are Airship, Swrve, Vibes, Braze, Adobe, 
Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and 
more. The mobile marketing market is fragmented with the existence of well-known global and 
domestic players across the globe.
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Adroit Market Research
Segment Overview of Global Mobile Marketing Market
Solution Overview, 2018-2025 (USD Billion)
• In-App Messages
• Location-Based Messages
• MMS
• Mobile Web
• SMS
• QR Codes
• Others
End-User Overview, 2018-2025 (USD Billion)
• Automotive
• BFSI
• Healthcare
• IT & Telecom
• Media & Entertainment
• Retail
• Travel
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Adroit Market Research
Segment Overview of Global Mobile Marketing Market
Regional Overview, 2015-2025 (USD Million)
• North America
• Europe
• Asia Pacific
• Central and South America
• Middle East & Africa
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Adroit Market Research
About Us
Adroit Market Research is an India-based business analytics and consulting company. Our 
target audience is a wide range of corporations, manufacturing companies, product/technology 
development institutions and industry associations that require understanding of a market’s 
size, key trends, participants and future outlook of an industry. We intend to become our 
clients’ knowledge partner and provide them with valuable market insights to help create 
opportunities that increase their revenues. We follow a code– Explore, Learn and Transform. At 
our core, we are curious people who love to identify and understand industry patterns, create 
an insightful study around our findings and churn out money-making roadmaps. Our analysts 
have tracked high growth markets in chemicals & materials, healthcare & pharmaceuticals, 
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machinery & equipment sectors across the world to identify new opportunities, potential 
customers, prepare go-to-market (GTM) strategies, identify segments for revenue growth for 
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