Off-Page SEO
                     SE
O
On-Page SEO
Ishita Jha
What Is On-Page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher 
and earn more relevant traffic in search engines. On-page refers to both the content and 
HTML source code of a page that can be optimized, as opposed to off-page SEO which 
refers to links and other external signals.
Types Of On-Page Activities 
Included
◦ E-A-T
◦ Title Tag
◦ Meta Description
◦ Headlines
◦ Header Tags
◦ SEO Writing
◦ Keyword Cannibalization
◦ Content Audit
◦ Image Optimization
◦ User Engagement
◦E-A-T - E-A-T, which stands for Expertise, Authoritativeness, and 
Trustworthiness, is the framework that Google raters use to assess 
content creators, webpages, and websites as a whole.
◦Title Tag - The title tag, an HTML tag that exists in the head section of 
each webpage, provides an initial cue or context as to what the topical 
subject matter is of the respective page it is on.
◦Meta Description - Meta descriptions, meta tags that provide a 
description of what the page is about, are often displayed in the SERPs 
underneath the title of the page.
◦Headlines - Your headlines need to spark interest for it to stand out 
on the SERPs – enticing users to click through and continue reading 
the rest of the content.
◦Header Tags - Header tags are HTML elements (H1-H6) used to 
identify headings and subheadings within your content from other 
types of text.
◦SEO Writing - There is a strategy behind writing solid SEO content – 
and it is more than just keyword research and fill in the blanks.
◦Keyword Cannibalization - It’s important to identify whether 
keyword cannibalization exists on your website and resolve it right 
away.
◦Content Audit - Evaluate whether your existing content is achieving 
its goals and gaining ROI. Identify whether the information in your 
content is still accurate or has become stale (or even outdated).
◦Image Optimization - Image optimization has many advantages, 
such as: Additional ranking opportunities (show up on Google Image 
Search), Better user experience, Faster page load times.
◦User Engagement - The other half lies in making sure that users 
will not bounce – but instead, they’ll continue viewing your content, 
interacting with it, and keep coming back for more.
THANK YOU