Growth of Nutraceuticals During COVID-19
                     Growth of Nutraceuticals During COVID-19
The Emerging Industry of Nutraceuticals During the 
Pandemic
• Everyone was alarmed by the scarcity of beds, oxygen, and even medications in the 
middle of the alarming increase in everyday cases. Preventive healthcare and nature-
based technologies like nutraceuticals companies in India have become more and more 
popular as a result of the disruption caused by the coronavirus and the lack of access to 
medical facilities.
• As prospective remedies to lessen the COVID-19 problems, nutraceutical
 manufacturers in India have come to light. In particular, these dietary additives improve 
a person’s immunity and augment the overall COVID treatment. Due to their greater 
accessibility and cost, such chemicals have been widely employed in practically every 
household.
• Effective Nutraceuticals to Strengthen the Immune System
• Most significantly, it has been demonstrated that opting for nutraceutical manufacturers 
in Ahmedabad, strengthens the immune system and guards against viral infections.
• Studies on the treatment of COVID-19 symptoms including fever, discomfort, malaise, 
and dry cough have focused on dietary supplements such as vitamins, amino acids, 
antioxidants like curcumin, and probiotics.
The Government Prioritises Enhancing Nutritional 
Quality
• The National Health Mission (NHM), the mid-day meal program, the Integrated 
Child Development Services (ICDS), and other concerted initiatives have all been 
undertaken by the government and private players in recent years to enhance the 
nutritional condition in the nation.
• Another example is the multi-ministerial Poshan Abhiyan, which seeks to eradicate 
malnutrition in India by 2022. Before the shutdown, the Government Budget for 
2020–21 included an increase in funding for nutrition-related programs of Rs. 
35,600 crores.
• Observed Changed in Consumer Behaviour During Covid 19
• According to a recent report by market intelligence firm Mintel, there have been 
more launches of vitamin and mineral supplements (VMS) in India. Also, it was 
discovered that one in five debuts in Asia originated in India.
• It mentions that although India’s consumption rate was 37% before COVID-19, it is 
anticipated to increase in the upcoming months. As a result, the country’s shifting 
consumer behavior is reshaping the nutraceutical industry.
Nutraceuticals Ingredients that are Widely Available
• With a high level of biodiversity, a strong infrastructure for agricultural research, 
and a growing number of professionals in the area, India is ideally positioned to be 
a leader in the nutritional ingredient market.
• The capacity to manufacture superior components from these botanicals, the 
know-how to quantify results in human studies from clinical research, and the 
ability to cultivate botanicals under carefully controlled settings can all contribute 
to growth.
• Advantages of Nutraceuticals Supplements in India
• Nutraceuticals are foods or components of foods that have medicinal or health 
advantages and can be used to treat or prevent disease.
• As nutritional supplements are often made from naturally occurring ingredients, 
they have an advantage over pharmaceuticals because they rarely have negative 
effects.
• This chapter reviews published research on frequently used dietary supplements 
for enhancing male fertility in humans. Many antioxidant activities and widespread 
availability characterize nutraceuticals.
Understanding the Importance of Nutraceuticals in 
India
• Nutraceuticals are foods or food items with the potential to improve health and 
provide therapeutic effects. The majority of the food, pharmaceutical, and 
cosmetic sectors are becoming more and more interested in using consumable 
foods, fruits, and veggies as nutraceuticals.
• Several fruits and vegetables, such as tomatoes, red grapes, and watermelon, 
include the carotenoid family, which includes the health-promoting compound 
lycopene.
• Lycopene and other carotenoid family members have been demonstrated to have 
significant medical, scientific, pharmacological, and economic benefits.
• In the food and nutraceutical sectors, they have a wide range of uses. These 
nutraceutical goals have prompted several businesses to extract lycopene using 
tomato peels and seeds to satisfy the demands of the food, pharmaceutical, and 
cosmetic industries.
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