[DOWNLOAD] Escaping the Build Trap: How Effective Product Management Creates Real Value Full
                      
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Book Description
 
To remain innovative in today s market, companies have to adopt a culture of learning and
customer-centric practices that are focused on outcomes rather than outputs. This book provides
product managers with a practical process that focuses on finding opportunities to solve customer
problems and achieve business goals.Author Melissa Perri provides a toolbox of product
management principles that can be applied to any company, big or small. By understanding the
secrets to communicating and collaborating within a company structure, you ll learn how to
overcome product development roadblocks and build products that benefit both the business and
the customer."
 
 
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