Yelowsoft helps The Black Ride to become a leading ride-hailing service in Ghana
                     Yelowsoft helps the black ride to 
become a leading ride-hailing service 
in ghana
About   
The black ride is one of the prominent ride-hailing services in ghana. The black ride 
allows its passengers to ride in ghana’s coolest cars by making requests via mobile 
apps or by simply making a phone call to their control centre. This service allows even 
those passengers to book a ride who don’t have the BR app on their phone. With the 
TBR app, the passengers can book both black rides as well as the regular clean taxis. 
Not only this, but the passengers can also schedule their ride for later dates too.

The main objective of the black ride is to redefine the transport 
industry in ghana with its advanced technology platform that 
connects drivers with riders in a clean and safe way. 
They believe that their venture would initiate a new professional 
environment which is the need of the hour in the country’s 
transportation industry. 
Moreover, they are also looking to generate employment for the 
people. They are aiming to provide 1000 jobs to ghana’s youth by 
the year 2023.
The ride-hailing market in ghana has become extremely 
competitive with big names like uber and bolt fighting to become 
the biggest ride-hailing services in the country. 
There are also many local players who are trying to grab their 
share of the pie.

Why TBR switched to yelowsoft’s solution?
The black ride already had their existing ride-hailing 
solution, but they were not at all happy with it as it was 
plagued with several issues. Let’s have a look at how we 
High rgeosoolvgelde t hmesaep isss uAePs Io cneo sbyts one with our solution:
Low trip completion ratio
After-sales support

Additional customizations offered by yelowsoft
UI customization
Defining phone number length
Action query confirmation message
Provision to enter various charges and taxes
Aftermath
The black ride witnessed a complete turnover in their 
ride-hailing business with yelowsoft’s advanced solution. 
Their trip completion ratio also surged which boosted 
their profits. Our solution also streamlined their 
operations and enabled them to offer better ride-hailing 
services in ghana
THANK YOU
: +91 95740 
78295
B/703, siddhi vinayak towers,
off S.G.Road, makarba,
: [email protected] ahmedabad-380051