BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
                     11 Clever Examples Of 
Digital  Marketing You Can 
Learn  From
www.nidmindia.co
m
But let's 
understand...
How to strategise a  
digital marketing 
plan?
Define goal and objectives 
 Create audience 
segments  Define 
competitive analysis  
Conduct SWOT analysis  
Determine budget
Examples of successful 
digital  marketing 
campaigns
Apple- #shotoniphone- organic social media 
campaign
Campaign objective:
Create a viral campaign to  
demonstrate the clarity and  
unmatched quality of Apple’s 
new  camera.
Campaign outcome:
It was mentioned by 24,000 opinion leaders and had a 
95%  positive response towards the campaign. It had 6.5 
billion  media impressions all over the world.
Zappos- Search Engine 
Marketing
Campaign objective: 
 Increase the sales 
for  Zappos summer 
shoe
variant
Campaign outcome:
Company's 20% of total sales 
comes  from SEM
Nike- Air VaporMax -  Influencer 
Marketing
Campaign Objective:
Create hype and awareness around 
the  launch of Nike Air VaporMax
Campaign Outcome:  
The video reach was 3.6  
million and it 
successfully
created awareness of the  
new Nike product. It also  
generated engagement 
and  sales
Dabur- #chabaateyrahoindia-  Moment/Real 
time  Marketing
Campaign Objective:
Create buzz about Dabur Red  
Toothpaste
Campaign Outcome:
The video got viral with 28  
million views acrooss all digital  
platforms
Redbull- Guerilla Marketing via Youtube 
Cviadmepoaign Objective:  
Grab people's 
attention  by showing 
a surprise  element
Campaign Outcome:
The youtube vodeo got more  
than 46 million views and  
millions lodged to the live 
video.  It created hype, 
awareness and  engagement 
successfully
Uber- Referral 
MCaamrkpeatiignng Objective:
Increase uber  
presence in 
India
Campaign Outcome:  
Referral program 
proved  to be a great 
incentive  program with 
increase  the sales. The 
presence  of Uber 
increased vastly  in 
India
Gillette- #TheBestAManCanBe- Organic 
Ccampaiiggnn Objective:
To create a suggestion to  
men the need to 
intervene  and cease the 
"right"  behaviour
Campaign Outcome:
It escalated the social  
media conversation
to
1.4 million comments
Philips- #khayaalrakhna-  Video 
cCaammppaaigignn Objective:
Create awareness on 
mental  and emotional 
health during  the 
pandemic
Campaign Outcome:  
It successfully 
reached  masses and 
created
impression in millions. It  
created an awareness 
of  mental health
Zomato-Tweet
Campaign Objective:
It started a conversation
snd motivated people 
to  eat homemade food 
 sometimes
Campaign Outcome:
Tweet got viral with more than 18000 likes  
and other brands started retweeting it 
with  statements of their own
Vicks-#touchofcare- Video 
Ccaammppaaigignn Objective:
Challenge viewers to  
rethink the definition of  
family while reiterating 
its  value
Campaign Outcome:  
Video got viral and  
gathered more than 9.5 
 million views on 
Youtube
Envelopes.com- E-commerce/e-mail  
Cmaamrkpeaitginng Objective:
Tackle the people of  
people leave at check  
out. Sending emails  
post 48 hours of 
exiting  during check 
out
Campaign Outcome:
The click-through-rate 
increased
with 25% and conversion rate 
by  40%
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